Simon Whittick

Dad. Product marketing @anzu_io Football, F1 and paddle boarding in my spare time.

[Simon Whittick @Whitestick]

⁦@wizzair⁩ guess which bag costs more to get on your plane#

[Simon Whittick @Whitestick]

@Matt_VickersMP

[Simon Whittick @Whitestick]

Big step forward in @appsumer's vision to become the ultimate cross-channel optimization platform for mobile performance advertisers 👍

[Appsumer @appsumer]

Do you ever miss key performance movements at a granular-level?

That’s exactly why we’ve built Auto Insights. Surface important ad, campaign & channel changes to ensure you never miss an optimization opportunity. Read more 👇 https://t.co/LVQrfU6Qcb

[Simon Whittick @Whitestick]

Shasha gives me hope for positive change in Merstham. Crossing everything for you @GreenKnight2010 💚🙏

[Cllr Shasha Khan @GreenKnight2010]

Good morning, #Hooley! It's #LocalElections2023 . Change is in the air in Hooley #Merstham and #Netherne . @TheGreenParty group is a strong, independent voice on the Council. Let's get more Greens elected #VoteGreen

[Simon Whittick @Whitestick]

@duncanbourne2 @GreenKnight2010 @RedhillGreens I always think locally w/ council elections. Was pretty clear from the hustings & previous results, that:

- The Tory wants us to fix our own roads despite tax increases🤔
- Lib Dems are nice but distant 4th
- Labour didn't even turn up

Voting anyone else splits vote for Tories.

[Simon Whittick @Whitestick]

After watching the #Merstham #Hooley & #Netherne hustings video on Questions For Councillors FB page https://t.co/Y4LmWPuI7A it's clear that @GreenKnight2010 of @RedhillGreens is the standout candidate. Great to see the candidates beyond the flyers.

[Simon Whittick @Whitestick]

Full article here: https://t.co/DnzEHCt8m5

[Simon Whittick @Whitestick]

A bit of a SKAdNetwork (SKAN) data drop from @inmobi and @appsumer today.

📈 SKAN enabled iOS spend share on the DSP broke 75% for the first time in Feb.
📊 Full market iOS spend share on Appsumer returned to 50% in the last 4 months after a 35% low soon after ATT launched.

[Simon Whittick @Whitestick]

Likely causes:

📲 Impending Privacy Sandbox will limit access to the GAID. Advertisers reversing post-ATT Android spend increases
👆Apple fingerprinting enforcement threats making it unsustainable long term
🔧The major upgrade of SKAN 4 motivates advertisers to take another look

[Simon Whittick @Whitestick]

@Jeremy_Hunt Thank you 🙏 To everyone who’s saying “what about the working class?” The mean annual salary of payroll stuck in SVB was £30k. The working class would have been hurt. I’m anti-Tory, but this is a good move.

[Appsumer @appsumer]

Thinking through SKAN 4.0 setup? 👩‍💻

We've got updated thoughts on Conversion Value and Window setup:

📊 Measurement framework foundations
🔤 Choosing coarse-grain buckets
📲 Normalizing different datasets
🔐 Locking Conversion Windows

https://t.co/iPsxykcw44

cc @InMobi

[Thomasbcn @Thomasbcn]

"Ad channel diversification for a scaling mobile app" by @appsumer

https://t.co/yCY4X5kP8D

[Appsumer @appsumer]

How can independent mobile apps keep growing in the wake of ATT? 🤔

@shumellais dives into some challenges and solutions to retain an apples-to-apples performance comparison across ad channels for @advertisingweek

https://t.co/mRLKgkhV0S

[Simon Whittick @Whitestick]

Huge cross-team effort on this one @appsumer 👏 The smallest app advertisers have been hit hardest by ATT and it's time to start putting that right.

[Appsumer @appsumer]

Scaling iOS spend across channels shouldn't be a privilege of the largest apps with the most resources 💰

That’s why we’re pleased to release Appsumer Starter today. A new free and self-service solution for scaling app advertisers 👇https://t.co/3KEiZklHmE

[Simon Whittick @Whitestick]

@Mike_Fabricant

[Simon Whittick @Whitestick]

@Wickes @MummyHolk Have sent, when can I expect a response?

[Simon Whittick @Whitestick]

@Wickes I'd rather tile it, but unfortunately Wicked delivered the wrong tiles and now won't offer a refund or replacement.

[Simon Whittick @Whitestick]

@Victorianplumb The queen’s a nice person. I’m sure she wouldn’t approve of a pregnant woman and a three year old being left without a bathroom for three weeks. Yet that is what you do, then refuse to compensate 😡

[Simon Whittick @Whitestick]

Timely ...