Ardeshir Ghanbarzadeh

Product Marketing Leader | GTM Expert | Helping B2B SaaS Companies Fuel Growth by Bridging Product Innovation and GTM Success.

[Gartner @Gartner_inc]

By the end of last year, over 50% of GenAI projects were abandoned after the proof-of-concept stage. The main reasons?

➡️ Poor data quality
➡️ Insufficient risk controls
➡️ Rising costs
➡️ Unclear business value

Gartner analyzed hundreds of GenAI implementations and identified the top culprits behind project abandonment. Find out more: https://t.co/g3V85HNy3v

[Ardeshir Ghanbarzadeh @ardeshir_g]

Most AI SaaS and tech platforms are underpricing their best features.
👉 Usage vs. outcome vs. agent-based pricing
👉 Which model works & breaks
👉 Hybrid pricing systems are emerging

Download: https://t.co/rajtMfycwW

#AI #B2BSaaS #PricingStrategy #ProductMarketing #AIPricing

[Ardeshir Ghanbarzadeh @ardeshir_g]

Great framework for post-launch execution to drive adoption.

[Mind the Product @MindtheProduct]

In this article, Milan Kordestani shares a practical guide to navigating the first 90 days after launching a brand-new product, outlining what to focus on at each stage to earn trust before you earn growth.

Read the full article 👉 https://t.co/BEdwNIsGW8

#ProductLaunch

[Google Gemini @GeminiApp]

It’s #GoogleIO Day One. Who’s ready to see what’s coming to Gemini?

Livestream starts here at 10am PT: https://t.co/YiqkwwpzFk

[Gartner @Gartner_inc]

Not every problem needs GenAI. Most business challenges require a combination of different AI techniques.

Here's how you can evaluate when to use GenAI, when to consider alternative AI approaches, and when to leverage a combination of AI solutions: https://t.co/fkoYbKwxGa

#GenAI #AI #BusinessIntelligence

[Manufact @manufact]

That wraps launch week 1.
5 days. 5 features.

Ship your MCP on Manufact. Know how agents use your product. https://t.co/VeTEgZE2c9

[Constellation Research @constellationr]

.@GoogleCloud Next 2026 made one thing clear: agentic AI is moving from experiment to enterprise production. Google is betting on a full-stack approach — TPUs, data platforms, Gemini models, and agent infrastructure — while expanding its ecosystem and industry playbook to win real-world #AI deployments. Read more from @ldignan: https://t.co/w3qIrRSlEQ

[Gartner @Gartner_inc]

Your AI requires a boss.

Gartner finds that only 37% of low-maturity organizations have a dedicated AI leader, compared to 91% of high-maturity organizations.

See all the benefits of having an AI leader here: https://t.co/03h7TFMEdC

#AILeader #ArtificialIntelligence #AI

[Constellation Research @constellationr]

.@Certinia launches Veda AI Agent Suite—moving from workflow automation to true autonomy. Built on @Salesforce, Veda delivers governed, outcome-driven results across services, CS & finance. AI-first, outcome-based, and built for speed—that’s the new enterprise playbook. @ldignan https://t.co/e9WbyWfRAu

[Gartner @Gartner_inc]

As AI transforms leadership, three futures are taking shape:

➡️ AI as mentor
➡️ AI as reviewer
➡️ AI as sounding board

Each demands a new way to guide teams and drive results. Prepare for these three possible futures: https://t.co/XUtOAeWErM

#ArtificialIntelligence #Leadership #AI #Management

[Constellation Research @constellationr]

Agentic AI is moving beyond copilots into execution. See the vendors on the Cross-Platform Agentic AI ShortList by @rwang0 https://t.co/0a4fTLpPx1 @Accenture @Aera_Technology @Boomi @Capgemini @Cognizant @GoogleCloud @Infosys @Microsoft @moveworks @Salesforce @TCS @Wipro

[AdaptivePMM @AdaptivePMMx]

Another valuable feature from OpenAI for building and executing a content roadmap assets.

[Qlik @qlik]

At #QlikConnect yesterday, CEO @MikeCapone and #QlikCustomer Ed Dunger of @HelloFresh discussed what it really takes to turn AI into business impact.

The bottom line? Start with a measurable problem, work backwards to the data, prove value quickly, then scale. That's what Ed did before implementing #QlikPredict.

Catch the full @thecube interview from @SiliconANGLE here: https://t.co/akCNXkXtjN

[Ardeshir Ghanbarzadeh @ardeshir_g]

@TDBank_US
I opened my first checking account over 25 years ago at TDBank. Today I use 7-8 different products for investments, retirement etc. and every interaction has been smooth and pleasant.
Special thanks to my friends at the #GermantownMD branch. You rock!
#tdbank

[BlackLine @BlackLine]

A recent survey by #BlackLine found nearly half of executives have multiple issues with the accuracy of their data.
Learn what can be done to (re)build financial professionals’ confidence in their data.
- via @CFO https://t.co/AP6WlBnF52

[BlackLine @BlackLine]

Deliver more to your business than just zero balances. https://t.co/cdqxf5OUtf

[Ardeshir Ghanbarzadeh @ardeshir_g]

Join Mazen from Perficient on Day 1 of App Week to hear about Incorta Data App solutions that target two common areas of enterprise reporting specific to Oracle EPM and Oracle EBS. 🚀

Register now 👇 https://t.co/kC72PmoyR6

[Ardeshir Ghanbarzadeh @ardeshir_g]

Join Craig for Data App Week to learn how Incorta Direct Data Mapping engine supports Python data science projects with Notebooks to uncover insights within your data.💡

Register now👇 https://t.co/I4ncld1i00

[Ardeshir Ghanbarzadeh @ardeshir_g]

Don't let the complexity of your ERP drag your reporting capability down! Join Probodh's session during Data App Week to learn how customers are engaging with us to enable quick time to value with Incorta Data Apps. 🚀 https://t.co/3HW3Yj9nuf