arif khan

Founder | ex-Microsoft

[arif khan @arifkhan9]

@BillFoleyHockey People invested in paysafe looking you as jockey. Can you do something to improve next earnings report? lost lot of money here.

[arif khan @arifkhan9]

check it out
https://t.co/kLAdLuPq9r

[arif khan @arifkhan9]

Check out my latest article: Part 1: Your Data Has a Story. Most Tools Only Show the Scoreboard. https://t.co/szekTukz1p via @LinkedIn

[arif khan @arifkhan9]

Check out my latest article: Stop Wasting Your Marketing Budget https://t.co/OzE3m5YAAo via @LinkedIn

[arif khan @arifkhan9]

Weather is a bit cold in the Seattle area.

There’s something about sitting in a coffee shop on a cold day. Warm cup in hand, cold outside. Love this feeling.

Drive out, stop by a nearby coffee shop, and just relax.
If it’s at Barnes & Noble, even better.

[arif khan @arifkhan9]

https://t.co/lZbfdnfUCt

[arif khan @arifkhan9]

@Matt_Pinner happy. very happy. do it soon, please

[arif khan @arifkhan9]

If your metric can be gamed, it’s not a metric.
What do you disagree with?

[arif khan @arifkhan9]

When companies say “430M active users,” it tells almost nothing.

One transaction in 12 months counts as “active.”
Show transaction volume and customer concentration instead.

That’s the real business pulse.

[arif khan @arifkhan9]

In a physical store, managers watch customers and adjust.

Online, we collect events but rarely understand behavior.

Big Tech does.
We’re making that accessible with Zinzu.
https://t.co/xtCZYB3QzS

[arif khan @arifkhan9]

This is how our AI at Zinzu identifies buyers before they buy.

By comparing behavior sequences of converted vs non-converted users.
https://t.co/D74MafyeuW

[arif khan @arifkhan9]

GA4 didn’t fail analytics.
Analysts failed to understand how GA4 actually works.

https://t.co/3DEL7xZlGI

[arif khan @arifkhan9]

@elonmusk 😉

[arif khan @arifkhan9]

You cannot manufacture passion with equity.
Even after paying well, genuine ownership and daily passion are rare and extremely hard to find

Bringing someone in just because they’re a friend can put both the vision and the friendship at risk.

[arif khan @arifkhan9]

GA4 is more than dashboards. It’s a system.

A systems-level view of Google Analytics 4.

https://t.co/3DEL7xYNRa

#GA4 #Analytics #DigitalMarketing #MarketingAnalytics #ConsumerBehavior #SystemDesign #DataEngineering

[arif khan @arifkhan9]

Most people do work.
Very few do real work.
Real work is uncomfortable, invisible, and accountable. That’s why it matters.

[arif khan @arifkhan9]

@Wisdom_HQ we can add any letter anywhere in a word and say it’s silent.

[arif khan @arifkhan9]

https://t.co/9MsAQC8UJN

[arif khan @arifkhan9]

@Mishi_2210 2111111112222222

[arif khan @arifkhan9]

https://t.co/xtCZYB3QzS

[arif khan @arifkhan9]

If you use Google Analytics and want Big-Tech-level clarity on how customers behave, without any technical work, we’d love to have you in our early-customers list. Sign up at https://t.co/xtCZYB3QzS