Why is a simple logo so expensive? Chris Do Answers
What are the most valuable brands in the world? Are their logos simple or complex? 1. Amazon 2. Apple 3. Google
It's easier to design a more complicated logo, just keep adding. It's much harder to only add what is necessary.
Kerning in just 1 minute!
Learn how to kern type and how various letterforms create different kinds of optical spacing between characters.
Remember, kerning is not done mathematically, but optically.
@thefuturishere@theChrisDo
FREE COMMERCIAL FONTS ALTERNATIVES
Here is a list of FREE alternatives to Commercial Fonts.
You can get most of them from @googlefonts.
Tell me what you think about this list.
"Design is one - it is not many different ones. The
discipline of Design is one and can be applied to
many different subjects, regardless of style. Design
discipline is above and beyond any style. All style
requires discipline in order to be expressed." Vignelli
Free Helvetica Font Alternative
Helvetica is a sans serif font family, created in 1957 by Max Miedinger, based on a font from the end of the 19th century called Akzidenz-Grotesk.
A great FREE Alternative for Helvetica is Arimo.
Get it on Google Fonts.
@googlefonts
🎵Wonder who designs your favorite ringtones? → Learn the subtle art of sonic branding from @Google Sound Design Lead Conor O’Sullivan: https://t.co/ghommN4SJF
🚗“When you don't have a human driver, you have to establish trust between the technology and the passenger.” Hear Waymo’s UX Lead @iamryanpowell discuss the art of designing UIs for self-driving cars — on the latest #GoogleMethod podcast: https://t.co/xhJxrv1bkl
Onboarding is an un-skippable part of the redesigned #GoogleHome app → Learn how @Google designers used motion & color to direct attention and delightfully guide users through device-setup: https://t.co/VoLV2h0PPc
Peek behind @OrlandoArocena's design process in @Illustrator and explore the near-infinite number of vectors used in his @empiremagazine cover art: https://t.co/I4gL8uUI44