Brand new account, here is the plan to get it monetised ASAP, before Christmas if possible, and where I went wrong before with my old account...
Plan:
- 3hrs a day on X
- 5 posts min a day
- 2 articles a week, break that up for more content
- Connect with ONLY the niche that connects me the network I am interested in
- Quality matters, not volume spam
- Share frameworks I use in my agency and share in my newsletter across X too (could be similar to the articles)
Here is what NOT to do, and why my old account was stuck under 1000 followers, with only 15impressions per post π
Average day for me running several businesses:
> Prep 2 newsletters + infographics
> Prep content for X (100+ tweets)
> Prep content for LinkedIn accounts (as much bulk as possible within 90mins)
> Keep building backend and analysing trends/ data
> Meetings and other admin
> Outreach for new client and agency growth
In addition to what is coming
> New YT for Pitstop Trading ( Tiktok, IG too)
> New commercial positioning for https://t.co/JB4WE2Irk6 with the work flows to support it (right now its just a free tool)
> Growing this personal X account needs significant time on platform, but a key component in the cog for building online.
> Book plans and outline
Managing time and priorities is key, but it still is not possible without help and investment.
This does not include replies and engagement which I just squeeze in whenever I can.
Cant lie, finding time to grow a new X account from scratch is hard when you have a work load already.
Scheduling is not enough, commenting and engaging is important.
This is a commitment like any other, not just a half ass attempt.
Spent 14 months in the most overrated city on earth Dubai. Glad to be back where I am free to speak my mind.
As a writer, and someone building global indexes, I walked on eggshells in the UAE.
Just another reminder that business is hard, and not everyone makes $10m a year.
My timelines are full of people making $10m a year apparently. No one is struggling.
Just comment 'shmucko' for all the secrets
An MBA?
An MBA yoh study advanced accounting, economics, law, statement analysis alongside some other things. I run an agency, also have been an academic in the past, I'm sorry but it's not the same.
Wildly wildly different. MBA is 1000x better for education, not just how to run a business, but deeper understanding of complex issues.
Banking protection is not taken seriously enough.
If you live in the West, Europe or the US you take deposit protection for granted.
In the UAE, it doesn't exist.
A good friend transferred AED150k last year to purchase an apartment.
It was intercepted by hackers (rife in the UAE), and they stole it. Bank pointed the finger at her, because the 2FA was not on turned on, claimed negligence.
It took her 18 month legal battle to get it back, property sale fell through and she was fined for that too.
In Europe, you would get it back overnight. The bank carries the responsibility.
It is why I have added a banking security weighting to The Orion Index.
Not just the UAE, but we seen the similar issues in Paraguay.
We all know how marginal banking works, if they want our money to lend out and make them rich, they very least they can do is protect it.
More on this when it's published at https://t.co/JB4WE2IZ9E
I seriously think people overestimate the strategies required to build something.
It is just experience.
You DO need to have a knack for it, and an eye for commercial opportunity.
That comes with trial and error.
But you don't need everything planned to perfection.
Because the plan always changes.
You just need to do it and learn.
In 2026 I took my agency from just ghostwriting to a full stack content and growth partner.
Does that mean I have it all figured all out? No.
But we prepped content for WSJ, Financial Times Advisor, CNBC, Business Insider and many more over the last 2 years.
We took static company presence and turned them into a media led financial services/ fintech. Worked with VC's, founders, start ups, right the way down to the oldie wealth manager who doesn't know what a funnel is, still operates in physical paperwork.
> Video scripts
> Written social content
> Written PR
> New web design, strategy and branding
> AI where possible and useful
> Workflows, offers, copy and so much more
The language of financial is usually jargon. It is cold and corporate and most people need the services but have no idea what they need, and where to start looking.
It is more important than ever to invest, but investing is not for the faint hearted. Most retail investors stand no chance of beating the market.
Which means they need help. And if you are keeping up with the modern social trends, you will acquire more than you can handle.
Running several online business is hard work.
I have been telling myself for years 'once I get past XYZ, it will be far more efficient'
I am still waiting.
Still wasting tine trying to find shortcuts with AI.
There are no shortcuts. In Media and content the quality that AI produces is not good enough.
So I keep grafting, all day everyday.
Content, brands, meetings, client work, it never stops.
Now I just launched a new YT channel for the trading brand, no idea where I will fit this into the calendar in reality.