Interested in a practical take on digital marketing, productivity or philosophy?
Over the next 30 days, I'm writing 30 Atomic Essays as a part of @dickiebush and @nicolascole77's Ship 30 for 30.
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stickman ads might be the highest ROI format rn - dirt cheap, made in minutes, and almost nobody's running them
they're this effective becasue there's no character design to nail. no faces, no consistency, no wardrobe - it's pure movement and action, and the model only has to get the motion right... and it feels educational, it's hard to spot that this is an ad
your brain can't help but root for a stick figure. give it a clear villain to fight and simple, expressive motion, and people watch to see the ending - they're invested before they even clock it's an ad
we were testing it in many niches:
- health
- ecom
- legal
- finance
and way more... works well every single time
i wrote down my whole playbook on how I create them in SECONDS
rt + comment "STICK" and i'll send you the full breakdown so you can use it for your business (must follow so i can DM)
The Money Paradox
You have to risk losing money in order to make money.
Every winner has stories of the critical lessons learned from a big loss in their career.
Sometimes you have to pay to learn.
When in doubt, put skin in the game.
Scared money don't make money!
Our drive to be visibly focused, often lets us miss out on doing our best possible work. Productivity is as much as what you are choosing to do, as to how much you can get done.
So, here are 3 things that can be considered lazy, but have a profound impact on your output.
How to take action on the next book you read:
1. Write down ONE thing to implement
2. Brainstorm how you will implement
3. Create a plan
4. Execute
5. Repeat steps 1-4
One simple change will be the catalyst to a completely different life.