Strategic Content Labs

Full-service brand storytelling and content marketing agency built into the heart of Canada's most trusted media company @stjoseph

[Strategic Content Labs @atcontentlabs]

Get to know us (real fast).... #contentmarketing

[SJC @stjoseph]

Is your company innovating business in Canada?
@cdnbiz and the @BrookfieldIIE are joining forces on the New Innovators, a first-of-its-kind recognition program celebrating the creative companies that are making their mark this year.

💡Apply today! https://t.co/9uqXCh8zrW

[SJC @stjoseph]

The 116-year-old @macleans presents its new look:

[Strategic Content Labs @atcontentlabs]

@SportsCenter 🦋🇨🇦🥇

[Strategic Content Labs @atcontentlabs]

Adding this one to our list! 🎧

[Jay Baer @jaybaer]

How do you promote a travel company when people can’t travel?

@Amtrak’s social media over the past year has been a masterclass in getting creative with what you have. @ajasenak told us all about it in this week’s Social Pros episode – don’t miss it!

https://t.co/f1eQlrX9Bs

[SJC @stjoseph]

"There's still a tendency for #ContentMarketing to be viewed as pretty pictures, snazzy videos, and storytelling." - SJC's @jacquelineloch via @CMIContent

An insightful round-up of what NOT to do, from presenters at the upcoming #CMWorld 👇

https://t.co/Qg9kWFHGNI

[SJC @stjoseph]

B2B and B2C marketers, this ones’s for you!

Join SJC’s @jacquelineloch and three other leaders from across the 🌎 as they they talk #videomarketing strategy bright and early on August 11. Link to register👇

[Strategic Content Labs @atcontentlabs]

SCL's @KerryPowell appeared on @CBCRadioActive to chat about @yegSpark, a local Edmonton micro-volunteering platform we helped build from the ground up! It's free to join. Give as much (or as little) time as you have. https://t.co/f9YPqGsQRb

[Strategic Content Labs @atcontentlabs]

@Twitter How very Canadian of you @Twitter. Fail fast. It's all good. No need to apologize.

[Strategic Content Labs @atcontentlabs]

This approach applies to content too! "You can attract luck with choices today that will still make sense in a decade.​

— Being trustworthy
— Ensuring your counter-parties always win
— Being kind when you could be clever"

— @shaneparrish

Via @paulferriss' go-to newsletter

[Strategic Content Labs @atcontentlabs]

Listen, learn, act. #DoSomething https://t.co/L0TLm1Xp4P

[Downie Wenjack Fund @downiewenjack]

Today, over 500 radio stations across Canada are participating in A Day to Listen.

Some of the stories you hear could be distressing.

If you are Indigenous and need support, reach out to the Hope for Wellness help line 1-855-242-3310.

More resources: https://t.co/VAuhRHpKDO

[Strategic Content Labs @atcontentlabs]

@amandanat Doesn't everybody?!?! 👀 ABC: Always Be #Copyediting

[Strategic Content Labs @atcontentlabs]

So bad, it's good. The ugly truth can be a powerful marketing tool. Don't be afraid to tell your story.

[LIONS | The Home of Creativity @Cannes_Lions]

Huge Congratulations to @BurgerKing, Ingo Stockholm, @weareDAVIDmia and @PublicisRomania for winning the Outdoor Grand Prix at #CannesLions2021 for “Day 35”. 🎉🎉🎉. Check out the winning work: https://t.co/aLGC5RFoqv. Outdoor Lions In partnership with @Microsoft .

[Strategic Content Labs @atcontentlabs]

Learn (and unlearn) every day. That's our duty as Canadians. @HistoricaCanada's "Voices From Here" features First Nations, Inuit & Métis community members telling their stories and it's as good a place to start as any. #IndigenousPeoplesDay https://t.co/YhEsCNHtYY

[Strategic Content Labs @atcontentlabs]

News you brands can use: @cschweitz's piece on #marketing's LGBTQ-inclusion problem; @Facebook & @Apple's #podcast turf war (it's good for publishers) and the nice folks who just might crack the summer music festival code ➡️@calgaryfolkfest https://t.co/OaPDIAXuGd

[Strategic Content Labs @atcontentlabs]

@5le 👋 We'd love to understand exactly what you're hoping to achieve. Let's talk! In the meantime, check out a few of our recent projects: https://t.co/a4IyGB2dNj

[Strategic Content Labs @atcontentlabs]

🎙️@Facebook is about to make it super easy for podcasters to publish episodes to their Pages and get the word out via News Feed. It'll even enable listener-generated "clips," presumably for soundbite sharing.🎙️

[The Verge @verge]

Podcasts start coming to Facebook next week https://t.co/sflFd3rVjh

[Strategic Content Labs @atcontentlabs]

Check out @GettyImages & @glaad's Guidebook for Inclusive Visual Storytelling. Full of thought-provoking questions and resources that will lead you toward creating not only more representative, but flat out better, content. #pride #contentmarketing https://t.co/a3GLinVBNy

[Strategic Content Labs @atcontentlabs]

Amen! (We love it, a lot.)

[Jay Baer @jaybaer]

If You Don't Love Creating Content, You'll Probably Suck at Creating Content.

[Strategic Content Labs @atcontentlabs]

In this week's edition of #FandomFriday SCL-style: We're approaching peak camping (according to the Internet and @Brandwatch anyway), why SERP One isn't all it's cracked up to be and @nofrillsCA on @jimmyfallon.
https://t.co/viBM900Z7h

[Strategic Content Labs @atcontentlabs]

Clearly @jimmyfallon didn't read our @NMA_B2B award-winning @CPAcanada Pivot magazine feature on @nofrillsCA's brilliant #marketingstrategy. Or did he? 🤔 "Magazine Article. May Contain Sentences" ➡️https://t.co/BNtu8Y2S7C

[No Frills @nofrillsCA]

Ok @jimmyfallon... that cold pressed juice line was a bit extra, but bananas ARE the portable fruit 🍌 #AintYourAverageGroceryStore #SomeonesSpicy
Listen to our album here: https://t.co/YvGkoZZoDp