Athénaïs

Account Strategist @Equativ • Graduated in Digital Marketing and Project Management @SKEMA_BS

[Minted @mntd_]

'@fabmag d’@xpln_ai passe au crible les différentes alternatives aux #cookiestiers qui, nous rappelle-t-il sont déjà quasiment morts

[Athénaïs @AtheDrrn]

Great event today in Paris organised by Minted to discuss the #cookieless future that is ahead of us ! #adtech

[ID5 @ID5_io]

What a venue @exchangewire! ID5 is today at #ATSLondon 2021. If you are here too, @rochemathieu and @AtheDrrn will be happy to meet you there!

[ID5 @ID5_io]

Great content to watch (and re-watch): the #FoPublishing panel "Audience addressability in the post-cookie world" with
@Joanna_Burton, Babs Kehinde @PubMatic, Denis Palmer @zeotap, Dominic Joseph @Captify, Craig Tuck @TheOzoneProject, Harmony Murphy @eBay
https://t.co/CjJy5SvtZq

[Athénaïs @AtheDrrn]

It is time to vote for @ID5_io!

[Ari Paparo @aripap]

Will the @integralads standardized testing regime push them to victory over identity specialist @ID5_io? #adtechmadness

[Ari Paparo @aripap]

Will the @integralads standardized testing regime push them to victory over identity specialist @ID5_io? #adtechmadness

[ID5 @ID5_io]

Vote ID5 👇

[ID5 @ID5_io]

Google has spoken: 3rd Party cookies will be obsolete by 2022. We have been preparing for this with #UniversalID, a solution that allows #useridentification in a #privacy-compliant way even in environments where 3rd party 🍪 are blocked. Read more: https://t.co/yKQIqaBKZT #adtech

[ID5 @ID5_io]

4 Ways The Death Of The Cookie In Chrome Could Affect Marketers - @adexchanger https://t.co/yKfdwNCa2J "While some marketers and agencies see an opportunity to rebuild the #digitaladvertising ecosystem off of a more secure infrastructure, others are anxious about ..."

[ID5 @ID5_io]

WTF is Google’s Privacy Sandbox? @Digiday https://t.co/x0D3pSZajf "The initiative has been promised as a way to curtail improper tracking while continuing to allow ad targeting within Google’s Chrome browser." #digitaladvertising #adtech #programmatic #cookie

[ID5 @ID5_io]

Winners, losers and fallout from Google’s plan to drop cookies @Digiday https://t.co/PvZuTb2RS5 "Here’s a breakdown of who stands to benefit, who will lose and what comes next."

#programmatic #digitaladvertising #adtech

[ID5 @ID5_io]

Our CSO @Joanna_Burton is now on stage at #NVF19 to discuss the future of #digitaladvertising without cookies 🍪 with @Gu881n5 of @unrulyco, @newscorp and @precise_tv #identity #programmatic

[ID5 @ID5_io]

“It’s time for publishers to fight back” says @Joanna_Burton #NVF19 #cookie #programmatic #identity

[ID5 @ID5_io]

'We need an industry standard for identity in #programmatic #advertising,' Our Chief Strategy Officer on stage today at #nvf19 with @newscorp @unrulyco @videoadnews and Precise TV talking about universal #identity

[ID5 @ID5_io]

This morning @rochemathieu is on the stage of @unrulyco ‘s #TrustTalks to discuss the cookie conundrum with @Gu881n5 from Unruly, Charlie Glyn from @HavasMedia, @bencwalmsley from @NewsUK and @cadielisejones from @BeeswaxIO.

[ID5 @ID5_io]

Question from the floor @ #trusttalks 'who should control the ID? Should it be the consumer?' 'That consent should be between the consumer and the publisher, the brand they trust, via their #cmp' answers @rochemathieu from with @NewsUK @HavasMedia @BeeswaxIO & @Gu881n5 @Unrulyco

[ID5 @ID5_io]

ID5's @rochemathieu Discusses the #Identity Challenge in @exchangewire
We are really excited about this new Trader Talk episode: https://t.co/mdx1oYGBWs
Got a question about Universal ID? Watch the video or get in touch with us at [email protected]
#programmatic #adtech #prebid

[ID5 @ID5_io]

What is #UniversalID? Can it Help Publishers in the Post-Cookie World? via @adpushup "ID5 provides a centralized #cookiematching service and a universal ID solution that #publishers can leverage to operate more efficiently and to..." https://t.co/BzS1Pp7QUX #adtech #programmatic

[ID5 @ID5_io]

Want to know more about what we do at
@ID5_io? Here is a #casestudy showing how Semasio optimised availability of its #audience segments in
@adform using @ID5_io services: https://t.co/i4ha4AKtRk

#cookiesync #programmatic #digitaladvertising #adtech

[ID5 @ID5_io]

RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe via @adexchanger https://t.co/Yxcvfnkxob “There is a latent question in the air,” said Townsend Feehan, CEO of @IABEurope . “Is it possible to do #programmatic in a way that complies with the #GDPR?”