Creating real impact for cancer awareness.
@Ogilvy_India's Atin Roy discusses some of the impactful cancer awareness campaigns that leveraged social media for early detection & prevention.
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The village of Cuetzalan, Mexico, is famous for its voladores, the “flying” dancers who spin around a tall pole in an ancient and spectacular ceremony that still succeeds in astonishing its lucky witnesses.
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According to Totonac myth, at least 450 years ago there was a severe drought that brought hunger to the people. The gods were withholding the rain because the people had neglected them. The ceremony was created, to appease the gods and bring back the rains.
The ritual consists of dance and the climbing of a 30-meter (98 ft 5 in) pole from which four of the five participants then launch themselves tied with ropes to descend to the ground. The fifth remains on top of the pole, dancing and playing a flute and drum.
In April 1985, an extraordinary event took place over the Irish Sea, captured by Adrian Meredith in what would become the only photo of Concorde flying at supersonic speed. Adrian, who was flying a Royal Air Force (RAF) Tornado jet, had the opportunity to participate in a planned rendezvous with the legendary Concorde.
The Tornado, a versatile and powerful combat aircraft developed and used by the RAF, was primarily designed for air defense, ground attack, and reconnaissance missions. While it could match Concorde's cruising speed, its fuel consumption rate was significantly higher, allowing it to sustain that speed only for a matter of minutes.
Despite the Tornado's capabilities, capturing the iconic photograph posed a unique challenge. To maximize its speed and keep up with the Concorde, the Tornado was stripped of all non-essential equipment. The crew made every effort to maintain the pace, racing to catch up with the Concorde as it soared through the skies. However, due to the Tornado's limited endurance at high speeds, the crew had to make the difficult decision to break off the rendezvous after just four minutes. Meanwhile, the Concorde, an engineering marvel of its time, continued its journey, gracefully cruising towards its destination at John F. Kennedy International Airport (JFK).
Despite the Tornado's formidable capabilities as a combat aircraft, it could only briefly keep pace with the Concorde's supersonic flight. The juxtaposition of these two aircraft highlights the distinct roles they played in aviation history—the Concorde as a pinnacle of supersonic passenger travel and the Tornado as a versatile military workhorse.
Together, the Tornado and the Concorde symbolize the remarkable advancements in aviation technology during the late 20th century. Their fleeting rendezvous over the Irish Sea and the remarkable photograph captured during that encounter stand as a testament to the ingenuity, dedication, and pursuit of excellence that define the aviation industry.
"Please, don't worry so much. Because in the end, none of us have very long on this Earth. Life is fleeting. And if you're ever distressed, cast your eyes to the summer sky when the stars are strung across the velvety night. And when a shooting star streaks through the blackness, turning night into day... make a wish and think of me. Make your life spectacular.” - Robin Williams (as Jack in the movie 'Jack')
A short film from 1902 of a German suspended railway called the Wuppertal Schwebebahn, shot in 68 mm, colorized and upscaled in 4K.
It shows an unusual drone-like view of a German city at the beginning of the 20th century.
[📹 MoMA]
When the Notre Dame Cathedral in Paris was engulfed in flames, Ubisoft, the creators of Assassin's Creed, had previously mapped the cathedral for their game. They generously extended their plans and expertise to assist in the restoration and reconstruction of this iconic structure. Additionally, they contributed €500,000 towards the restoration effort.
As images of the cathedral's roof being consumed by fire began to circulate, Maxime Durand, the historian responsible for ensuring historical accuracy in the "Assassin's Creed" franchise, initially doubted their authenticity. In a phone interview with Business Insider, Durand shared that it took him a full day to articulate his feelings about this devastating event.
Notre-Dame Cathedral held personal significance for Durand. He had spent four years overseeing the creation of "Assassin's Creed Unity," a game set during the French Revolution that featured a remarkably precise representation of Notre-Dame Cathedral as its centerpiece.
In the days following the fire, Ubisoft, the French game developer and publisher behind the "Assassin's Creed" series, pledged €500,000 for the cathedral's rebuilding efforts and offered their extensive expertise. This offer made perfect sense as two Ubisoft team members had invested "over 5,000 hours" in researching Notre-Dame Cathedral, meticulously examining every detail inside and out.
The 1973 Pulitzer Prize-winning photograph “Burst of Joy," taken by Sal Vedar. A former US Prisoner of War is shown being reunited with his family.
Despite outward appearances, the reunion was an unhappy one for Stirm. It is depressing to read that three days before the picture was taken Lt. Col. Robert L. Stirm received a letter from his wife that she wanted a divorce.
*What took India 50 more years than Russia and USA to achieve soft-landing on the moon?*
A student asked me this question in one of my classes. *In reply, I showed the pictures of 2 individuals to the whole class and asked the students (around 80) to identify them.*
*When I showed the first photo – every student identified the man immediately*
*When I showed the second photo – none of the student could identify the man in the picture*
That’s when I answered the question: What took India 50 more years than Russia and USA – answer is “Our Choices !!!”
80 #engineering students can identify a film #actor instantaneously, but cannot identify the first Indian to go to space even after 5 minutes.
The man in the first photo is called “#Hero”, “#Superstar” and what not. If he goes in public, people will throng him for pictures and autographs. If the man in second photo (who has actually reached the stars) goes in public, no one will even recognize him.
We can spend 300-400 crores on a 3 hour movie, but scientists have to wait for 1 year for even 10 lakh of funding.
And most importantly, if a big budget 400 crore movie fails on box-office, our reaction: Don’t worry, this actor will bounce back next year with even bigger blockbuster.
When a moon landing mission fails at its final stage, our reaction: Why is #ISRO wasting crores of taxpayers money on exploratory missions, better use it to make hospitals, roads etc.
If we really want to understand why are we lagging behind in the race of science and technology, we need not look far – just analyze our choices and preferences.
It’s time to “Choose your heroes wisely”
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Gaurav Sharma, Vice President of IBM India Software Labs, says IBM’s AI and data platform watsonx is set to revolutionize the way businesses tap into the vast potential of the technology. Learn more via Business Today: https://t.co/wnMi6sjW15
@mybmcWardPS dear bmc, kindly share an operational vaccination centre locatuon for age group 12 and above for Corbevax in Goregaon. None of the private places are carrying the vaccine and the government ones are all closed. Please help.
For someone, explaining science is big fun
Heart blood circulation
[📹 _saturnales_: https://t.co/dZXKPVJQzm]
#SundayFunday#ScienceFun
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