This is a far-too-often overlooked issue with serious ramifications far outside of business. Worth your time to engage with the topic cc: @augustinefou
@tkawaja no joke. and T'waja had not even crossed my mind
but since you, @tkawaja, are publicly associating yourself with these companies, consider yourself officially on notice for knowingly transacting companies that have boosted their valuations through fraud
That 80-90% of the digits ads being sold are from fraudulent clicks is bad.
Even worse: We are allowing this programmatic Ponzi scheme tear apart our world… and ruin our Pizza.
Let’s stop that‽
(feat @augustinefou + @_KarenHao)
https://t.co/1vuVtMGRNT
@jason_kint@acfou@Log3overLog2 suspiciously similar to their previous scare tactic saying publishers will see 52 - 64% drop in revenue for disabling third-party cookies
https://t.co/273epgRWEE
"...look at real business outcomes instead of easy-to-measure digital metrics like traffic and clicks, and shift spending from hyper targeted performance digital media to good old-fashioned branding - ads shown to humans." @augustinefou@forbes https://t.co/fbofdZ3ejE
@profpauwels@augustinefou@analyxcompany@markritson @DrGiesler @shubasrinivasan@ksudhir1 LOVE THIS
"Previously, nearly 95% of the budget was allocated to paid social and search, and another 5% for traditional. The bottom 15% will slowly become like 50%, Facebook will eventually become a remarketing tool” Programmatic is doing really well.”
https://t.co/EXpCFjHO5y
Dr @AugustineFou examines how and why small business marketers do better digital marketing than the biggest brand advertisers.
[article] https://t.co/z8qa0mD01u via @Forbes