Avi Arora

Growth @italic | prev. @cutsclothing

[Avi Arora @aviarora_12]

@MikeLukashewich +1 m

[Avi Arora @aviarora_12]

@mordechaihoff @blurrdgoods these are 🔥🔥

[Avi Arora @aviarora_12]

@mattepstein @italic towels and bedding

[Avi Arora @aviarora_12]

@stevenborrelli @cutsclothing great add

[Avi Arora @aviarora_12]

@mrsharma 🙋‍♂️

[Avi Arora @aviarora_12]

@jforjacob south korea was 10/10

[Avi Arora @aviarora_12]

@codyplof @jonesroadbeauty congrats! insane run

[Avi Arora @aviarora_12]

@harleyf https://t.co/aH12iVc6fb best towels you’ve ever tried @harleyf

[Avi Arora @aviarora_12]

@blvckledge claude

[Avi Arora @aviarora_12]

@heyitsalexP @italic bath robe or candles

[Avi Arora @aviarora_12]

@BillDA @italic towels

[David Herrmann @herrmanndigital]

Meta ads in 2015:

1. Take a photo of product with iPhone. Open Power Editor, launch ad in under 2 mins.

2. Refresh PE and see 1:1 conversions in under an hour, scale within 3-4 hrs.

3. Spend the rest of the day coming up with fun ideas for new offers, new landing page ideas, new product ideas, new copy ideas.

Meta ads in 2026:

1. Hire creative strategist -> Who hire creative agencies / editors -> who build batches of creative.

2. Open ads manager, go through 25-30 prompts of things you have really no clue about, but Meta is insistent it'll lower your CPA by 7.9% based on a study from 2 advertisers in 2022. Click publish after 1 hr of building out 10 new concepts.

3. You're then hit with an error publish with messages like: "you have no shops select," or "you don't have page permissions," or "this creative has expired, please try a new one" you finally are able to hit publish.

4. Finally, you can go on with your day. But wait, client sees that they are getting discounts on the ads you just launched coming in. You open up ads manager and go to ad level to go through multiple areas to figure out why.

5. Ah, Meta has randomly turned the promotions automatically on. No worries, you pause it. On with your day.

6. Someone who knows someone at the company for whose ads you just launched flags to friend that the ads are appearing with a dubstep version of a Beethoven song and seem out of touch for the brand. You're then texted to go pause the music.

7. Open ads manager, navigate to ad level, pause music. You're then hit with a prompt from Meta: "WHY ARE YOU TURNING THIS OFF?!" You hastily respond, "BECAUSE IT SUCKS!"

8. Visibly irritated now over Meta you finally settle in to do the other part of your job, analysis!

9. But wait, there appears to be an outage! Everyone texting, "Is Shopify down?," "Is it Cloudflare?," "Is it AWS?," "No! It's Meta!" Ok, well now you're in fight of flight. Should we wait? Should we pause? Let's wait, yeah let's wait. This is just a minor blip.

10. Meanwhile you're not left refreshing things every 5 min instead of doing analysis and research.

Finally, it is night time and you can relax (not)!

On this particular day you managed to launch 10 ad sets and do nothing else. Feeling defeated because what once took 2-5 min to do now feels daunting. It feels like you now spend the majority of your day in defense mode. Not because the work has changed or the people, but the process for doing it all has.

And that's why you're feeling burnt out media buying friends and creative friends.

[Avi Arora @aviarora_12]

@sundarpichai @sundarpichai we’ll make the sheets for you @italic

[Avi Arora @aviarora_12]

@binghott was told the same

[Avi Arora @aviarora_12]

@codyplof def interested! tysm!

[Avi Arora @aviarora_12]

@Seanfrank +1 as someone who grew up here

[Avi Arora @aviarora_12]

@kamal_razzak 🙋

[Avi Arora @aviarora_12]

@MehtabKarta spa experience

[Avi Arora @aviarora_12]

@NotZainAgain i like this term

[Avi Arora @aviarora_12]

@ashvinmelwani 🥲🥲at least google is rallying