Agree β this is important work.
There are a bunch of BS companies getting marked up like crazy and they are far more attractive to folks getting into startups for thr first time.
This means founders building great companies AND not playing this short term game have to do more work than necessary to convince to go on a mission
Vercel uses Salesforce. Instead of buying an AI SDR, they built a custom one (which is a new category anyways). They use Tray to manage the internal data pipelines.
Vercel is not necessarily rebuilding its GTM stack, Vercel is deploying growth engineering to what would traditionally be outsourced to an agency.