GA4 is the new hot. Or the new not. Depends on who you ask 🤷♀️
Regardless of where you stand though, here are 10 reasons why you should implement GA4 today, 🧵
Four tips for GA4 Events.
I've worked on a few interesting GA4 implementations recently; here's some of what I learned.
A thread...
#GA4#GoogleAnalytics4#Measure
⏲ J-7 pour la seconde distribution de billets pour le #MeasureCamp#Francophonie pré-inscriptions: https://t.co/xVmk37i1RH ! Des inscrits provenant de l'🌎, l'🌍 & l'🌏 lors du 1er batch ! A vous de jouer !
"Picking a metric is easy. Picking the right metric is a lot harder... the question of picking the right success metric is one that comes up time and time again."
Measuring Impact — Picking the right metrics in Product https://t.co/XJkgNoboLm /by @crstanier#measure
FLoC : Le renouveau du tracking selon Google ne plaît pas à tout le monde.
#FLoC ne s’appuie pas sur le pistage individuel mais sur le fait d’attribuer les utilisateurs à des "cohortes" regroupant des habitudes de consommation et de navigation similaires https://t.co/iSSTdMhOhD
Mehdi Oudjida shares his excitement for Data Studio's newest capabilities, including Google Analytics 4 data sources:
Google Analytics 4 user properties, custom dimensions & metrics inside Google Data Studio reports https://t.co/YiekRcqC6j /by @wissi_analytics#measure
So, #GoogleTagManager introduced “server-side tagging”, at SuperWeek, which finally gives me a chance to unload some thoughts about it :)
Server-side tagging translates to a new “Server” container running on a cloud VM in your own domain namespace. 1/6
New in Google Optimize: UTM parameter targeting: This new feature allows you to target your Optimize experience at a specific utm_campaign and have it persist while a visitor navigates your website. https://t.co/OcUDQ8wDX7 #measure
ITP 2.3:
- All script-writable non-cookie storage (e.g. localStorage) is deleted same as how cookies are expired with ITP 2.x.
- If landing from tracking domain with URL params, document.referrer is downgraded to just eTLD+1 (“root” domain).
#measure
https://t.co/5LkYfMLGMb
New in Data Studio: Pivot Table Expand-Collapse: Expand-collapse lets report viewers show or hide different levels of information in the pivot table by clicking + and – in the column header. https://t.co/cny4APUnZg #measure
My latest article explains how to get that sweet, sweet #BigQuery export rolling for your new @GoogleAnalytics App + Web property without any extra cost (apart from usage). https://t.co/JUEgBMfuwd #measure#Firebase
Check it out, the Google Analytics Client ID is finally available via the core reporting API as a dimension:
ga:clientId
No need to set a Custom Dimension anymore :)
(Query Explorer doesn’t yet support it, but e.g. the Google Sheets add-on does!)
#measure@googleanalytics
One of the biggest updates to Google Analytics, ever. Here’s @kristaseiden with all you need to know about the new measurement paradigm: New App + Web Properties in #GoogleAnalytics https://t.co/DACkpiWvjp #measure
Why hello, regular 2-year-expiration _ga @GoogleAnalytics cookie in Safari!
AppEngine API + DNS update + hitCallback/cookieUpdate in GA tracker = better data.
Easy to set up - I promise (guide coming up), and CHEAP.
#MCCPH19