Ayman

Digital Analytics Expert. Twitting in English and French about #DigitalAnalytics #TagManagement #startupenvironment and funny memes.

[Charles Farina @CharlesFarina]

GA4 has a few new releases rolling out

- Bounce Rate
- UTM Term and UTM Content
- Conversion Rates (Users and Session)

[Krista Seiden @kristaseiden]

GA4 is the new hot. Or the new not. Depends on who you ask 🤷‍♀️

Regardless of where you stand though, here are 10 reasons why you should implement GA4 today, 🧵

[Fred Pike(@[email protected]) @fred_pike]

Four tips for GA4 Events.

I've worked on a few interesting GA4 implementations recently; here's some of what I learned.

A thread...

#GA4 #GoogleAnalytics4 #Measure

[AADF @assoAADF]

⏲ J-7 pour la seconde distribution de billets pour le #MeasureCamp #Francophonie pré-inscriptions: https://t.co/xVmk37i1RH ! Des inscrits provenant de l'🌎, l'🌍 & l'🌏 lors du 1er batch ! A vous de jouer !

[Google Analytics @googleanalytics]

"Picking a metric is easy. Picking the right metric is a lot harder... the question of picking the right success metric is one that comes up time and time again."

Measuring Impact — Picking the right metrics in Product https://t.co/XJkgNoboLm /by @crstanier #measure

[Jonathan Chan  💡📣 @ChanPerco]

FLoC : Le renouveau du tracking selon Google ne plaît pas à tout le monde.
#FLoC ne s’appuie pas sur le pistage individuel mais sur le fait d’attribuer les utilisateurs à des "cohortes" regroupant des habitudes de consommation et de navigation similaires https://t.co/iSSTdMhOhD

[Google Analytics @googleanalytics]

Mehdi Oudjida shares his excitement for Data Studio's newest capabilities, including Google Analytics 4 data sources:

Google Analytics 4 user properties, custom dimensions & metrics inside Google Data Studio reports https://t.co/YiekRcqC6j /by @wissi_analytics #measure

[Google Analytics @googleanalytics]

Google Analytics

How it started: How it's going:

[Charles Farina @CharlesFarina]

Google Analytics added an update on the deprecation of Network Domain and Service Provider in their release notes.

[Simo Ahava @SimoAhava]

So, #GoogleTagManager introduced “server-side tagging”, at SuperWeek, which finally gives me a chance to unload some thoughts about it :)

Server-side tagging translates to a new “Server” container running on a cloud VM in your own domain namespace. 1/6

[Google Analytics @googleanalytics]

New in Google Optimize: UTM parameter targeting: This new feature allows you to target your Optimize experience at a specific utm_campaign and have it persist while a visitor navigates your website. https://t.co/OcUDQ8wDX7 #measure

[Simo Ahava @SimoAhava]

ITP 2.3:

- All script-writable non-cookie storage (e.g. localStorage) is deleted same as how cookies are expired with ITP 2.x.

- If landing from tracking domain with URL params, document.referrer is downgraded to just eTLD+1 (“root” domain).

#measure

https://t.co/5LkYfMLGMb

[Google Analytics @googleanalytics]

New in Data Studio: Pivot Table Expand-Collapse: Expand-collapse lets report viewers show or hide different levels of information in the pivot table by clicking + and – in the column header. https://t.co/cny4APUnZg #measure

[Simo Ahava @SimoAhava]

My latest article explains how to get that sweet, sweet #BigQuery export rolling for your new @GoogleAnalytics App + Web property without any extra cost (apart from usage). https://t.co/JUEgBMfuwd #measure #Firebase

[Simo Ahava @SimoAhava]

Check it out, the Google Analytics Client ID is finally available via the core reporting API as a dimension:

ga:clientId

No need to set a Custom Dimension anymore :)

(Query Explorer doesn’t yet support it, but e.g. the Google Sheets add-on does!)

#measure @googleanalytics

[Google Analytics @googleanalytics]

Introducing a new way to measure apps and websites together for the first time in Google Analytics → https://t.co/HUVedJkRzb

[Simo Ahava @SimoAhava]

One of the biggest updates to Google Analytics, ever. Here’s @kristaseiden with all you need to know about the new measurement paradigm: New App + Web Properties in #GoogleAnalytics https://t.co/DACkpiWvjp #measure

[Simo Ahava @SimoAhava]

Latest release of GTM Tools (https://t.co/MFU5lKZj16) now includes support for cloning and managing Custom Templates.

https://t.co/jihQs1ZJxq

#gtmtips

[Google Analytics @googleanalytics]

Measure All The Things!! The “Fire Hydrant” Approach to Requirements Gathering https://t.co/IdFmjsacC7 /by @CaitlinMarieMcC @enorinc #measure

[Simo Ahava @SimoAhava]

Why hello, regular 2-year-expiration _ga @GoogleAnalytics cookie in Safari!

AppEngine API + DNS update + hitCallback/cookieUpdate in GA tracker = better data.

Easy to set up - I promise (guide coming up), and CHEAP.

#MCCPH19