Ben Rawnsley-Johnson

(he/him) Venturing, product, marketing leader, @atlassian. Board advisor, investor, Ex-@SAP_iO & @SAP. I ride as an ally #AIDSLifeCycle

[Atlassian @Atlassian]

AI breaks down yet another barrier!

Today at Team '24 we announced Atlassian Rovo – a new product that unleashes a company’s knowledge so teams can make better decisions faster. https://t.co/B79VnS13AX

#AtlassianRovo

[Sherif Mansour @sherifmansour]

🚀 📝 Tables in @Atlassian @Confluence Cloud just got some exciting new improvements! Including one of our most requested features… drag-and-drop! 👇🏽 🧵

[Max Maeder @MaxLMaeder]

When people see the growth at a company like ServiceNow, they often forget what’s behind this type of go-to-market machine.

They have one of the biggest Rev Ops teams I’ve ever seen - 500+ people globally - dedicated to the science of Sales.

ServiceNow CEO said this growth is largely thanks to GenAI capabilities.
“The SKU outsold any other new introductions put into the marketplace.”

While the Product & Eng. teams are to thank for feature releases …
You can’t bring new products to market without a strategic backbone.

👉 Pricing Strategy
Macro Level Insights
• 17 people dedicated to it

👉 Deal Desk
Micro/Account Level Deal Strategy
• 65 people dedicated to it

👉 Partner & Channel Operations Strategy
Unlocking Network Effects
• 42 people dedicated to it

👉 Customer Outcomes
Translating measurable success to Sales & Pricing Strategy
• 7 people dedicated to it

At ServiceNow, they have entire teams focused on :
–– Market Segmentation & Analysis
(Led by a Director of GTM Customer Segmentation)

–– GTM Sales Analytics
(Led by a VP of GTM Analytics)

–– Regional Specific Pricing Strategy
–– Industry Specific Sales Enablement
–– GTM Product Analytics
–– Customer Outcomes
–– Field Operations
–– Support Operations
–– Sales Enablement
–– GTM Systems

Sure, most companies don't need a Rev Ops this size.
But there is a TON to gain from analyzing sophisticated orgs.

It uncovers areas that you aren’t currently focused on.

[Ben Rawnsley-Johnson @b3njohnson]

@goatsandbacon The worst weather we’ve had in years. Glad you made it

[Ben Rawnsley-Johnson @b3njohnson]

@mattnhodges For real, 👏

[Ben Rawnsley-Johnson @b3njohnson]

Truly, I’ve never experienced such a fast-moving, yet deliberate and connected workplace as I have over the last 18months as a fully remote employee at @atlassian 💙

[Masters of Scale @mastersofscale]

To prepare for the future of work, @scottfarkas says business leaders must take risks.

Today, he talks with Rapid Response host Bob Safian about how the 10,000-person company @Atlassian is proving culture can thrive without a return-to-office.

Listen now on @PlayMorePods.

[Masters of Scale @mastersofscale]

To prepare for the future of work, @scottfarkas says business leaders must take risks.

Today, he talks with Rapid Response host Bob Safian about how the 10,000-person company @Atlassian is proving culture can thrive without a return-to-office.

Listen now on @PlayMorePods.

[Atlassian @Atlassian]

Welcome AI to the team - Atlassian Intelligence is now generally available.

Discover the next era of teamwork: https://t.co/rSnaIh0iTW

#AtlassianIntelligence #AI

[Ben Rawnsley-Johnson @b3njohnson]

@maxwellelliot 👋@chris_rae01

[Atlassian @Atlassian]

Building a better developer experience just got easier.

Introducing Compass, Atlassian’s new developer experience platform! 🎉 Remove developer friction, improve software + team health, and reduce risk with Compass.

Sign up for free: https://t.co/7gWAahQRnd

[Ben Rawnsley-Johnson @b3njohnson]

We got there @mattnhodges 👏

[Atlassian @Atlassian]

We are excited to be welcoming @loom to the Atlassian team! Loom’s leadership in async video combined with our deep understanding of team collaboration means we can bring innovation to the market and empower our customers to collaborate in more human ways. https://t.co/n4HQ4pH4kG

[Joe @yoyo_thomas]

Today marks a monumental milestone in the @loom story. We are joining forces with @Atlassian.

[Andrew Reed @andrew__reed]

1/4 Today we announced that @loom is being acquired by @atlassian for $975M cash. And now, importantly, I can finally share this video.

Before we did the Series B in 2019, all @sequoia partners sent "sales" Looms to the founders.

Doug Leone's instantly became part of Loom lore

[Ben Rawnsley-Johnson @b3njohnson]

My boss and my favorite podcast, a beautiful combination!

Thanks @HarryStebbings for putting some of @scottfarkas goodness out into the world.

[Harry Stebbings @HarryStebbings]

Two Australian friends, turned an idea into a $50BN global tech leader.

On 20VC today, the wild journey of @Atlassian journey:

🔔 Market Cap: $51BN

💵 Revenue: $3.5BN

👨‍👩‍👦‍👦 Employees: 11,000

My top 7 takeaways from @scottfarkas: 👇

[Ben Rawnsley-Johnson @b3njohnson]

@mattnhodges Position a product in market? You’re marketing.

Whether you’re doing that well or not usually depends on whether you’re doing that with experience or
✨ grit ✨

[Ben Rawnsley-Johnson @b3njohnson]

This. I’m first in line for an Atlassian SG office…

[raagulanpathy @raagulanpathy]

If you’re wondering where to move, this is the Singapore income tax rates (in SGD).

It nets out at 10.5% on $200k, 16% on $500k and sub-20% on $1M

There is zero capital gains tax (CGT)
The GST or VAT is 8%

Dubai is zero income tax, zero CGT, but 5% VAT.

Hong Kong has flat 16% income tax, zero CGT and zero GST.

I still choose Singapore for a few reasons - it’s miles ahead in the concentration of tech/crypto companies, and it’s the optimal hub with the spokes being 1.4bn in China, 1.4bn in India and 800M in South East Asia, plus some Japan/Korea/Australia.

Dubai is an interesting hub for the spokes of Europe/MENA/India/Africa, but the EU is in global decline, MENA’s population isn’t very big, and Africa has a way to develop before large scale middle-income growth.

But Dubai does have more purity of “free trade” and it’s wildness reminds me of Nick Leeson trading Nikkei futures in the 90s. A place where traders can trade.

If that timeline is an approx guide, Dubai will probably beat Singapore in about the year 2050, but will rise steadily from now.

The smart money is about getting residencies in both city states. I love HK, but not bullish on a strong comeback as a global centre, but rather one focussed on bridging China.

Also very glad not to have an American passport, I believe they’re the only country with global taxation of citizens. Funnily enough, I get targeted ads to give up my American citizenship (which I don’t have!)

One thing for sure, even if you doubled my income to move to San Francisco, I wouldn’t. Forget the fact it’s disfunctional, even at double the income, with income/CGT tax I’d take home less! 😂 😂😂

[Troy Kirwin @tkexpress11]

I worked on an early, very different iteration of the @unity pricing changes ~1 yr ago

My thoughts:
1. Unity strategically had no choice but to make changes
2. Devs are upset, but it isn't quite as bad as it seems
3. Unity's comms & implementation wasn't great

More below 👇

[Ben Rawnsley-Johnson @b3njohnson]

@alexgarcia_atx I’ve heard this from a lot of leaders. Curious how your teams feels about it?

[Colin Keeley @ColinKeeley]

In 2011, this guy created booking software for boat tours.

In 2018, he sold it for $300 million.

He kept all the money because he never raised a dollar.

The story of an amazing software business you've never heard of 🧵

[Ben Rawnsley-Johnson @b3njohnson]

I’m pumped about working with the community on building the future of Product Marketing at @Atlassian.

@SharebirdInc has invited me to do an AMA on go-to-market strategy. You can submit a question, and sign up to get my answers emailed to you https://t.co/29q8yMP1Lw