Stefano Puntoni (@Wharton) & @B_de_Langhe (@Vlerick) challenge the idea that decisions should be driven by data in a new book, Decision-Driven Analytics.
In this excerpt, they argue the power of data can only be realized by leveraging human intelligence: https://t.co/2qmHkV2L00
Interessante bedenking en waarschuwing van prof. @B_de_Langhe.
‘Invloed van stemtesten gaat verder dan alleen het rangschikken van politieke voorkeuren’ https://t.co/AGCuDeej10
Just three weeks away from our book launch: Decision Driven Analytics. @whartonmagazine just published an excerpt from the introductory chapter. When it comes to data and decisions, are you a diver or a runner?
Book available for pre-order here: https://t.co/wEgmMHezVR
Great to see people push for the use of sequential analyses in their field - we can not change the fact that we often need larger samples. But we can collect those larger samples much more efficiently.
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Según @B_de_Langhe y Stefano Puntoni, para aplicar el Decisión-Driven se deben identificar #decisiones clave y también a las personas que las toman, lee su artículo aquí https://t.co/CucAgJ0Qgz
Apple will soon require consumers to opt in for businesses to track their data for personalized advertising. Facebook is fighting this decision — with a misleading campaign. https://t.co/mz9winiUmQ
Don't try to find a purpose for data, but find data for a purpose. The ‘decision-driven data analytics’ approach produces insights to make effective business decisions, according to Prof. @PuntoniStefano and Dr @B_de_Langhe in @mitsmr https://t.co/PPfCE7PK8K
Here's an article I wrote with Stefano Puntoni recently for MIT Sloan Management Review. It highlights common problems with "data-driven decision-making" and recommends a way to do better. We call it "decision-driven data analytics."
https://t.co/nYpkfNNV7G