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@iamjohnnyscott Agreed. The simplest front office check is calling your own shop after hours and hearing what a customer actually hears. It's eye opening.
@mikwebsolutions Searching the old number is a smart step. I'd also call the shop from a few of its listings every so often. Fastest way to catch a dead line before customers do.
@HunterLapeyre Good point. For roofing I'd judge it on booked inspections and signed jobs over a few months, not the monthly lead count. One big job can carry a slow stretch.
@NeuralFlow_AI Good add. One easy question in the text, then call the urgent ones back first. A missed call turns into a sorted list instead of a guessing game.
A plumber under a sink can't answer the phone. Plenty of callers skip voicemail and call the next name on Google.
The fix isn't a fancy AI receptionist. It's one text the minute a call is missed: "Sorry I missed you, what can I help with?"
Owners, what happens to missed calls?
The easiest AI win for a small shop isn't a chatbot. It's your FAQ.
List the questions customers ask every week. Have AI draft answers, then fix them in your own words.
Now your texts, website and voicemail all say the same thing.
What question do you answer most?
"That which is an obstacle on the road helps us on this road."
Marcus Aurelius, Meditations 5.20
The thing blocking you this week is usually the exact thing you need to get better at.
What's yours right now?
@LayomiDD Volume works, but the quiet win is following up on estimates you already gave. A short text a couple days later catches the people who meant to call back and forgot.
@goswiftpro Good reminder. Also leave the door open behind you on the way out, and don't start a car in an attached garage until the gas company says it's clear.
@HVACSEO Same goes for the phone. Early on the owner is the tech and the dispatcher, so calls ring out while you're in an attic. Deciding who calls back missed numbers, and how fast, matters as much as that first hire.
@JulieChangRE The simple fix I'd push contractors toward: after the walkthrough, text the day the bid will land, then hit that day. A good bid on time beats a perfect one two months later.
@ShahidAnwarSEO I'd add one thing once the calls start coming: text back every missed call within a few minutes. More calls don't help if they hit voicemail and move on to the next name.
@SMB_RealEstate One fix that shouldn't hurt close rate much: put a margin floor right in the quote sheet, so any job under it gets flagged before the sales team presents it, not after it's sold.
@mrhix76 Good call on the owner's own number. A text from a random short code reads like spam. Asking what town they're in also tells you right away if the job is in your service area.
Good call on the owner's own number. A text from a random short code reads like spam. Asking what town they're in also tells you right away if the job is in your service area.