Basil Alosious

Websites for B2B tech startups | Founder, Basenine | Currently working with 4 @a16z-backed companies and many more.

[Basil Alosious @basilalosious]

2025 was a strong year for Basenine.
Not because of volume. Because the work compounded.

We helped B2B SaaS, AI, robotics, and deep-tech teams turn confusing websites into clear sales systems.

Clear positioning. Simple messaging. Fast execution.
Marketing teams back in control.

What I’m most proud of is the trust.
Repeat clients. Long retainers. Referrals.
Teams bringing us in early, not as a last fix.

2026 feels even clearer.

Grateful for every founder, CMO, and team that trusted us this year.
Excited for what's next.

[Basil Alosious @basilalosious]

Most B2B tech teams think they have a website problem.
Almost always, it's a positioning problem.

I've rebuilt B2B tech websites for years. I've also worked with 8+ tech startups on their positioning. It's the same story every time.

The site looks dated.
The numbers dropped.
So the site must be the thing to fix.

Kinda makes sense.
But you can redesign every page and the numbers won't move.

Because when a company can't say clearly who it is, what it does differently, and who it's for, the design has nothing to organize around.

Every headline is a guess. Every section argues with the next one.

A client put it better than I ever have.
"Positioning is who you are. Your design is what you wear."

If you don't know who you are, you can't decide what to wear.

You can buy a sharper wardrobe. New site, cleaner layout, tighter copy. But if the company wearing it hasn't decided who it is, it's a well-dressed stranger. The confusion doesn't leave. It just looks more expensive.

The hardest part of this job is telling a founder the thing they budgeted to fix isn't the thing that's broken.

You can fix everything downstream. Skip this, and none of it holds.

Fix the wardrobe, you look different for a month.
Fix who you are, you look right for years.

[Basil Alosious @basilalosious]

Your website has two audiences now.

The person evaluating your product. And the model deciding whether to put you on the shortlist before that person ever lands.

We've rebuilt 50+ B2B websites. Most of them, ours included until recently, were built for the first audience only.

EP 2 of Site Sins is up. Three ways B2B sites forget the second audience.

No structured content for a model to read. A footer with nothing in it. No comparison page for it to pull from.

Small fixes. Most sites skip all three anyway.

Your buyer decides once they land.
The model decides if they land at all.
—
Almost every example here comes from two newsletters worth following.
Casey Hill's DoWhatWorks, which scans millions of B2B sites and tracks what actually converts. And Emily Kramer's MKT1, which pulled the best of these into one sharp breakdown.

Both worth a follow if you build or run B2B websites.

[Basil Alosious @basilalosious]

We just built a workflow that takes a Relume layout straight into a live Sanity + Astro js website.

Pick any layout in Relume.

Copy it into Claude.

The system rebuilds it using the website’s existing components, typography, buttons, spacing, and brand styles.

Then the marketing team can add the final copy and images via Sanity or Claude and publish the page.

No moving the layout into Figma.
No multiple design iterations.
No waiting for a developer to rebuild the same section.

The layout goes from reference to an on-brand, editable page in minutes.

This is what truly agentic content operations should look like.

Watch the full workflow below.

PS - @relume_io mcp is live now!

[Basil Alosious @basilalosious]

@revaharke gg

[Basil Alosious @basilalosious]

First cuts from a Swiss drone manufacturer's rebrand.

They build inspection drones for confined spaces.
Tight tanks, pipes, places people shouldn't have to go.

Most drone brands go dark and loud. Heavy contrast, hardware shot like a weapon.

We're using dark too, just quietly. A few frames go almost black to keep it cutting-edge.

The rest leans all the way into clean, calm, Swiss design.

The whole point is for it to feel like a $50,000 enterprise product. Not a gadget.

[reva @revaharke]

A new look.
Coming soon!

[Mayank | Motion Designer @mynkdzgn]

A short clip from my recent video on Freelancing for Motion Designers

Watch the whole video here: https://t.co/dJkydFLKjW

[Basil Alosious @basilalosious]

@chhddavid It is bad 🥲

[Basil Alosious @basilalosious]

built with @rive_app

[Basil Alosious @basilalosious]

Another exploration for a company redefining how large-scale farms operate.

This is the kind of work we’re brought in for when technical companies need their website to match the sophistication of their product.

They bring intelligent oversight to modern center pivot agriculture.
Turning complex irrigation systems into coordinated, high-performance operations.

[Basil Alosious @basilalosious]

Built this website for a category-leading German SaaS company trusted by global brands and agencies to verify creator campaigns at scale.

Their platform brings clarity to one of the messiest parts of modern marketing.

The site needed to feel as credible and composed as the product itself.

Dark, layered design. Clear persona paths. Motion only where it reinforces trust.

Premium isn’t loud. It’s controlled.

[Basil Alosious @basilalosious]

@stfnco @framer love thiss!

[Basil Alosious @basilalosious]

PostHog redesigned their homepage to look like a 90s desktop.

It's brilliant. But your startup shouldn't copy it.

PostHog is valued at over a billion dollars.

They can afford to be quirky because their homepage doesn't need to do heavy lifting anymore.

Working with startups from seed to a16z-backed, the pattern is clear: early-stage and billion-dollar companies play completely different games with their homepages.

At Series A? Your homepage needs to explain what you do in five seconds. Build trust. Convert visitors who've never heard of you.

There's a difference between what you like and what you need.

[Basil Alosious @basilalosious]

We’ve delivered 36 B2B websites across SaaS, AI, robotics, and deep tech.

90 percent of those clients came back.
Many expanded scope.
Several referred us internally and externally.

Because the website finally explains the product clearly to the right buyers.

When buyers understand you faster,
trust builds sooner,
and marketing finally pulls its weight.

If your product has matured but your website hasn’t, that mismatch shows up in pipeline first.

And that’s usually when teams reach out.

[Basil Alosious @basilalosious]

@VadimStrizheus Marketer with Claude Code >>

[Basil Alosious @basilalosious]

super excited to try this out!

[Tom Krcha @tomkrcha]

Excited to launch Pencil
INFINITE DESIGN CANVAS for Claude Code

> Superfast WebGL canvas, fully editable, running parallel design agents
> Runs locally with Claude Code → turn designs into code
> Design files live in your git repo → Open json-based .pen format

[Basil Alosious @basilalosious]

@Ayeshhamalhotra Honestly, every site does, regardless of industry. Depends on their goals, audience, and where they're stuck. The tech vertical matters less than the
clarity of what they're solving.

[Basil Alosious @basilalosious]

2025 was a strong year for Basenine.
Not because of volume. Because the work compounded.

We helped B2B SaaS, AI, robotics, and deep-tech teams turn confusing websites into clear sales systems.

Clear positioning. Simple messaging. Fast execution.
Marketing teams back in control.

What I’m most proud of is the trust.
Repeat clients. Long retainers. Referrals.
Teams bringing us in early, not as a last fix.

2026 feels even clearer.

Grateful for every founder, CMO, and team that trusted us this year.
Excited for what's next.

[Basil Alosious @basilalosious]

@mynkdzgn love itt

[Basil Alosious @basilalosious]

@Dominos_UK