BCKDRP

Community-focused creative agency (Gen Z/Y)

[BCKDRP @bckdrpco]

Your startup is a party, and you need a snack table.

It's a simple analogy (courtesy @NoeleFlowers): Snacks are bites of engagement for your audience, and the snack table is your bank of content.

[BCKDRP @bckdrpco]

there’s some buzz we might find a new hive.

but the honey will be just as sweet.

🐝🍯

[BCKDRP @bckdrpco]

That’s all for now. Follow these tips and you’ll start to see a lot more return on the investments you put into your socials. Follow @bckdrpco for more on community, culture and design.

[BCKDRP @bckdrpco]

“Engagement” is a word that gets thrown around fast and loose in today’s world, but what does it really mean to engage an audience?

A 🧵👇

[BCKDRP @bckdrpco]

Be consistent:
Social media is a compounding game. Make metrics your friend, test fast and understand what your users enjoy. Once you’ve found the content format that’s gaining traction — and this is really important, so listen close — double down.

[BCKDRP @bckdrpco]

“Don't be a hog: the only time a hog helps the community is when he dies.”

—Evan Esar

[BCKDRP @bckdrpco]

@gregisenberg @alexisohanian Yup. We take it so seriously, we made a whole program for it!

https://t.co/y44sX8KPvV

[BCKDRP @bckdrpco]

We've put together all the above in an offering called The Snack Table - the only startup content kit you need.

Bite here: https://t.co/Mw0RnysSHT. 🍟

#content #startup #snacktable

[BCKDRP @bckdrpco]

Your startup is a party, and you need a snack table.

It's a simple analogy (courtesy @NoeleFlowers): Snacks are bites of engagement for your audience, and the snack table is your bank of content.

[BCKDRP @bckdrpco]

Over the years, in various ways, BCKDRP has been catering to exactly this need.

The snacks:

- product videos
- brand films
- explainer series
- podcasts
- articles/newsletters
- bite-sized videos

[BCKDRP @bckdrpco]

Read this thread or jump right to https://t.co/Mw0RnyJVJT. It's a spread you don't want to miss. 🧑‍🍳

[deo @deoeven]

Picture this:

You’ve just entered a party. There’s a bunch of people around you. Some new faces, some familiar. Everyone’s engrossed in animated conversations, and they all seem to know each other.

[BCKDRP @bckdrpco]

The og said it. Good thing we already built the playbook: https://t.co/y44sX92YK3. 🚀

[Alexis Ohanian 🗽 @alexisohanian]

Some of y'all don't want to hear this, but need to: Minimum Viable Community is the new MVP.

[BCKDRP @bckdrpco]

@alexisohanian @gregisenberg Perfect plug. 😍

https://t.co/y44sX92YK3

[BCKDRP @bckdrpco]

@alexisohanian @SahilBloom @harryxchiang Good thing we made a whole program out of it. 🥲

https://t.co/y44sX92YK3

#MinimumViableCommunity

[deo @deoeven]

The future is shared—shared experiences, shared ideas, shared skill-sets, shared cities, shared governance.

Our job is to use the components of trust and design for it.

[deo @deoeven]

Building an audience is one to many.
Building a community is many to many.

[BCKDRP @bckdrpco]

We gotchu 😆🍯