Beam Commerce

[Varun Kundra @varunkundra]

Heard there were some lowballers out there

[Armon Shokravi @Armon_Sho]

I was at the Evolve mastermind in Morocco 2 months ago.

150 ecom founders.

50%+ already using @Aftersell.

And one thing kept happening...

People kept pulling me aside asking for the exact same feature.

“Can you build _____?”

Not once or twice.

20+ times.

We finally found a way to build it.

First of its kind on @Shopify.

Beta release is coming very soon.

Can you guess what it is? 👀

[Armon Shokravi @Armon_Sho]

Update: we killed $2 MILLION+ in ARR...

...on purpose.

Let me explain.

A few weeks ago, @Aftersell launched Earn & Save.

The idea is simple:

As Rokt Thanks creates more value for merchants, Aftersell gets cheaper.

Dollar for dollar.

If you earn $1 from Rokt Thanks, you keep it.

Then we match it with $1 off your Aftersell bill.

Earn $500 from Rokt Thanks?

You get paid $500.
Your Aftersell bill drops by $500.

Earn more than your subscription costs?

Your Aftersell subscription goes to $0.

That means you get paid for Rokt Thanks AND run Aftersell for free.

This is not a short-term promo.

It’s the direction software is going.

The best software should:

1. Pay for itself
2. Align with the value it creates
3. Eventually become free to use

We’re pushing HARD toward #3.

Our goal is simple:

Aftersell should be free for as many merchants as possible.

We’re already $2 MILLION+ ARR into that bet.

Millions more to go.

[Armon Shokravi @Armon_Sho]

When I was a kid, I found @Shopify and it CHANGED my life...

16 yrs old: Affiliate for several Shopify stores
17 yrs old: Started my first store on Shopify
18 yrs old: Crossed 1m rev/year on Shopify
19 yrs old: Built first Shopify App, Aftersell
20 yrs old: Passed 1000 active merchants
21 yrs old: Hired our first team member
22 yrs old: Passed 1m ARR on Aftersell
23 yrs old: Aftersell acquired by Rokt
24 yrs old: Crossed over 10m ARR
25 yrs old: Road to 100m ARR

Forever grateful for the platform, ecosystem, and builders who made this possible 🙏

Thank you @tobi and @harleyf

[Armon Shokravi @Armon_Sho]

Woke up to 10+ texts from the team...

@Shopify featured @Aftersell in their Enterprise Growth Toolkit!

Really cool moment.

Enterprise growth has been a huge focus for us over the last 12 months.

Not just “does the app work?”

But can it support bigger brands, more complex teams, and way more customization?

We’ve been investing in...

• Strategies: API-first triggers for more targeting control.

• Cart JSX: fully custom cart builder powering brands like Grüns & GOAT Foods.

• Order Browser V2: better monitoring, data visibility, and easier debugging.

• PPU flexibility: super customizable post-purchase flows. 50%+ of DR brands on Shopify use us.

• Rokt Thanks: real ML powering truly relevant third-party offers.

The goal is simple:

Every time a brand gets bigger, @Aftersell should get more useful, not more limiting.

Proud to see our team’s relentless grind recognized.

Really appreciate the shoutout @Shopify!

[Armon Shokravi @Armon_Sho]

+1, Shopify has way more funnel flexibility than people give it credit for, especially when you configure PPU properly.

I see this every day running @Aftersell

The main gap is video, which we’re working on solving.

Prechecked subscriptions / shipping protection are a different story. Too much legal and trust risk, so Shopify (and Aftersell) won’t support that.

You can build a very real DR-style funnel on Shopify, you just need to know the tricks.

That’s on us to make clearer in the product too.

Dropping a full breakdown soon.

[Armon Shokravi @Armon_Sho]

Most ecom operators have NO IDEA whether their funnel is elite.

We’re changing that.

Aftersell Insights will benchmark your funnel against 100,000+ brands, show where you rank, and tell you exactly what to improve next.

Comment “Aftersell” and I’ll DM you an early sneak peek.

[Armon Shokravi @Armon_Sho]

We’re giving @Aftersell its own MCP 👀

Soon, you’ll be able to connect Aftersell to tools like Claude and analyze your upsells in a whole new way.

Why does that matter?

Because great software is no longer just what happens inside the dashboard.

It’s what other tools can do with it too.

The winners will be the platforms that are easiest to plug into and extend.

We’re rolling this out VERY soon.

What do you want Aftersell’s MCP to let you do first?

[Armon Shokravi @Armon_Sho]

Most brands using Rokt Thanks make around $0.30 to $0.50 profit per order.

But some brands are doing:

💵 $0.70/order
💰 $0.85/order
🤑 and even $1.00/order+

Why?

1. Placement

You want TYP + OSP covered at minimum.

That’s the baseline.

The bigger upside comes from expanding across every relevant post-purchase surface.

2. Advertiser coverage

More advertiser demand = more yield.

Keep as many verticals open as you can, and only block what’s actually competitive or off-brand.

3. Customer quality

Higher-intent customers monetize better.

Better traffic usually means higher payout per order.

That is why two brands can turn on the exact same product and get very different results.

--
If you want to improve performance, DM me your vertical and I’ll tell you where I’d push first to drive up profit per order.

[Bruce Buchanan @BEBuchanan]

Great work @aftersell team. @varunkundra @Armon_Sho @dppatel_ - have done some incredible work here.

When we brought them into the Rokt family just over 2 years ago the business was 5% of what it is today. Incredible example of 1+1=20.

[Sean Frank @Seanfrank]

@varunkundra This is a good video

[Armon Shokravi @Armon_Sho]

Rokt Thanks feels almost unfair once you turn it on.

No extra ad spend. No operational lift. Just incremental profit.

Go live in 30 seconds.

An easy unlock for Shopify brands... 🔓

[Varun Kundra @varunkundra]

ANNOUNCEMENT: Rokt has just paid out over $1 BILLION to brands.

Rokt is a money printing button: Click enable and add up to 10% more profit.

RT + comment "Rokt" and I'll send you a FREE Profit Gap Agent.

[Armon Shokravi @Armon_Sho]

Quarterly upgrades are absolutely PRINTING on post purchase upsells.

We’re seeing double digit take rates on average.

The fastest growing subscription brands are already running this play.

We (@aftersell) also just launched native integrations with @SkioHQ, @LoopEngine, and @getrecharge, so it’s dead simple to set up.

If you offer a subscription, A/B test this against your current funnel.

[Abdurahim @abdushodmonov]

Rokt thanks is free money for every brand. And this offer is a no brainer.

And best team with slack support

[Armon Shokravi @Armon_Sho]

We just killed $1M+ in ARR on purpose.

@Aftersell can now be 100% free for merchants using Rokt Thanks. Every $1 you earn offsets your bill until it hits $0.

Why would we do this?

AI 3x'd our dev velocity the last 2 months.

Building software is getting radically cheaper. If we're not passing that on to merchants, someone else will.

SaaS pricing is shifting: less for access, more aligned to value.

We're going there first.

And eventually, Aftersell will be free for all.

[Dov Quint @DGQuint]

Getting paid to promote payment methods you already offer is CRAZY. Bravo @aftersell, I don't know how you pulled that off.

[Armon Shokravi @Armon_Sho]

12hrs with @Aftersell → +$1,000 in revenue 🎉

We designed our app so brands can make more money in 5 mins with a few clicks.

But we're not stopping there...

We're layering in real AI from our parent company @Rokt

Our AI-Brain powers 7B+ annual transactions (thats more than all of Shopify)

If Aftersell has already moved the needle, buckle up, your upside’s about to skyrocket in a few months 🚀!

[Armon Shokravi @Armon_Sho]

Steal the post purchase upsell testing playbook that quietly added an extra $3,000/month for our client

It also drove…
✅ +$3.13 lift in revenue per visit
✅ Faster testing, clearer signals

Here’s how 👇

[Armon Shokravi @Armon_Sho]

Last week I built a Growth SWAT Team at @Aftersell

They'll drive $100m+ in GMV for our clients this year

Their main focus?

Every week run an experiment across 1M+ orders →
Turn the breakthroughs into product features →
Drop extra 💰 in every brands pocket

The first 3 experiments?

Experiment 1) +20% revenue
Experiment 2) +12% conversion rate
Experiment 3) +4% AOV

My goal is to 2-3x the value per order we drive in 2025

Stay tuned...