Edwin

[Edwin @bedz898]

Booking ref Z8K8FK. @Gotogate cancelled my flight, refused rebooking, only offers refund. Their own May 14 email confirmed the itinerary. 12+ hrs on phone, 5 emails ignored. @bookingcom your “partner” violates Canadian APPR. Demanding written rebooking response.

[Hassan Mafi ‏ @thatdayin1992]

Insane how 3 deaths from Hantavirus brings more attention to Western media than Zionists killing +2,870 civilians in Lebanon.

[Canadians for Justice and Peace in the Middle East @CJPME]

We just published a new report raising the alarm about the foreign influence activities of the Israeli government, which has been engaging in deception and covert ops to intervene in Canadian public affairs.

The report, titled “Israeli Foreign Influence, Intervention, and Transnational Repression in Canada,” also looks at Israel’s repressive targeting of its critics outside of its borders, including advocating for restrictions on Canadians’ democratic rights.

For too long, Canada's political debates on foreign interference have excluded Israel's actions from scrutiny, revealing a dangerous double standard. Our report urges Canadian authorities to acknowledge that Israel is a threat, and hold malicious actors accountable.

Read the full report here: https://t.co/2tWA5OLJkV

[Edwin @bedz898]

@matt_elevenlabs 11B

[Edwin @bedz898]

@quxiaoyin @claudeai skillboss

[Edwin @bedz898]

@spwfeijen NANO

[Edwin @bedz898]

@jsonpreet any updates on why? got the same issue

[Ed @EdwinIsRich]

The Primacy Effect:

People remember the first thing they see most.

Study: First items in a list are recalled 70% more often.

Put your best benefit first:
→ Headlines
→ Feature lists
→ Sales calls

First impressions aren't just social.

📖 Source: Murdock (1962)

[Ed @EdwinIsRich]

@comolokko377484 I worked with colleagues for month online, when I met them in real life, I really understood how wrong my view of each one of them was

an hour of real life connection with them was worth hours online

[Ed @EdwinIsRich]

The Fresh Start Effect:

People are more motivated after temporal landmarks.

Study: Gym attendance spikes on Mondays, Jan 1st, and after birthdays.

Launch on:
→ New Year
→ Monday
→ Beginning of month

Timing affects action.

📖 Source: Dai, Milkman & Riis (2014)

[Ed @EdwinIsRich]

In our rush to master digital marketing, don't forget the oldest channel: face-to-face.

Seminars, dinners, small-group sessions — they consistently deliver the highest conversion rates.

Nothing replaces trust built through genuine human connection. 🤝

[Ed @EdwinIsRich]

Here's a stat that should fundamentally change how you think about marketing.

Acquiring a new customer costs 5-25 times more than retaining an existing customer.

Meanwhile, increasing customer retention rates by just 5% can boost profits by 25% to 95%.

You have a 60-70% chance of selling to an existing customer versus a 5-20% chance of selling to a new customer.

Existing customers also spend up to 67% more than new customers.

Once you acquire a customer, your marketing job isn't done.
it's just beginning. Build a systematic approach to:

•Onboarding new customers properly
•Checking in regularly to ensure success
•Asking for feedback and actually implementing it
•Creating reasons for repeat purchases or referrals
•Turning satisfied customers into advocates

This really shifted how I think about acquiring new clients.

Acquiring vs retention…thoughts ? let me know in the replies !

[Ed @EdwinIsRich]

lol I posted and got zero views. How would the algorithm even know if my post is good if no one saw it 🤣

[Edwin @bedz898]

RT @EdwinIsRich: I’m disappointed.

Apparently positive fantasies about achieving your goals actually make you less likely to achieve them……

[Ed @EdwinIsRich]

I am not here to negotiate.

Short-Form Video Has Become Non-Negotiable.

89% of businesses now use video as a marketing tool, and it's no longer
optional for entrepreneurs.

behind-the-scenes content showcasing your team, products, or problem-solving often outperforms overly polished videos.

Real-world impact: Nearly 40% of TikTok users now buy directly within the
platform, up from just 5.7% in 2020. And 43% of Gen Z look for products first on TikTok, not Google.

[Edwin @bedz898]

@victoronyekere @ndu_marvellous @FounderByDesign @charles_dairo what do I care, who are you the semantics police ?

[Edwin @bedz898]

@ndu_marvellous @victoronyekere @FounderByDesign @charles_dairo Saying “marketing is part of building” doesn’t mean builders actually do it. Many don’t, that’s her point…

[Ed @EdwinIsRich]

How To Get Your Followers To LOVE You

Most creators chase followers.
The smart ones make their followers obsessed.

Alex Hormozi built millions of loyal fans (and a $200M+ empire) by doing one thing:
Give so much value they feel stupid NOT following you.

Here are the 4 proven principles from his videos/books/content strategy that turn casual scrollers into die-hards.

I’ve used these to grow my own audience (steal them if you want)

Thread 🧵 👇

[Ed @EdwinIsRich]

Algorithm, just show this post to future millionaires

[Ed @EdwinIsRich]

A couple months ago, I cold-called this big shot CEO, runs a logistics company I haven’t heard about

He picked up. I pitched.

He cut me off in 10 seconds: “Not interested”
Click. Hung up.

Felt like shit for the rest of the day

But the next week, I called again. Same guy. Same pitch.

He laughed. “You again? Then hung up.

Week three: called again.

This time he didn’t hang up right away. Asked a question. I answered. He asked another. We talked 20 minutes.

Week four: he said, “Send me a proposal.”

Week six: we closed the deal.

Now he’s one of my best clients. Refers me business all the time.

Moral?

Life isn’t a novel. That story isn’t true.

If you’re going to call the same guy again, don’t repeat the same pitch, bring something new: a better angle, proof, or a real question.

That’s persistence. The rest is called spam.