Andy Plesser

This is the voice of mostly its founder Andy Plesser. Even if you don't like beets, hope you enjoy the show.

[Andy Plesser @Beet_TV]

Viewers figured out converged TV before the advertising industry did - they just watch what they want and don't worry about which box it belongs in. Kristin Haarlow of @Starcom_USA joins moderator @digitalshields at @Cannes_Lions to discuss how CTV is evolving into a performance channel and why measurement still has some catching up to do.

Special thanks to @Roku for partnering on our video series.

To see the entire panel discussion, please visit https://t.co/imIZCp5Qyi here: https://t.co/LWbbZ8c3pT #CannesLions2026 #BeetCannes

[Andy Plesser @Beet_TV]

Advertising loves addressable audiences. The trouble is, most consumers apparently missed the invitation. Joe Root of @Permutive joins https://t.co/imIZCp5Qyi contributor David Kaplan at Beet Retreat Berkshires to discuss why fewer than 30% of consumers have an ID, and how chasing the same identifiable audiences can drive costs up while pushing performance down.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/0iQMZMRlyI) and much more! #BeetBerks

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎

[Andy Plesser @Beet_TV]

Good news for advertisers: people still go outside. Anna Bager of the @YourOAAA joins https://t.co/imIZCp6onQ contributor David Kaplan at @Cannes_Lions to discuss why out-of-home remains a decidedly human medium that can't be skipped, blocked or scrolled past.

Special thanks to @YourOAAA for partnering on our video series.

Visit https://t.co/imIZCp6onQ for this video (https://t.co/aAG8Ztcinx) and much more! #BeetCannes #CannesLions2026 #ooh #dooh #billboards

[Andy Plesser @Beet_TV]

Three hundred retail media networks sounds like plenty of choice, that is, until someone has to pay for all of them and make the data talk to each other. Amie Owen of Flywheel / @OmnicomMediaGrp joins https://t.co/imIZCp5Qyi contributor David Kaplan at Beet Retreat Berkshires to discuss the hidden costs of retail media fragmentation and how a "total commerce" approach can help brands bring media, data and commerce together.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/MOXUEQ2OyN) and much more! #BeetBerks

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

It turns out the best time to advertise may be when viewers deliberately stop watching. Adam Gendelman of @Wunderkind Ads joins https://t.co/imIZCp6onQ contributor David Kaplan at @Cannes_Lions to discuss new research showing pause ads can generate twice the attention and three times the viewer presence of traditional in-stream commercials.

Visit https://t.co/imIZCp6onQ for this video (https://t.co/adm6SKpvcH) and much more! #BeetCannes #CannesLions2026

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno5nU2 🌴😎🎤

[Andy Plesser @Beet_TV]

Creators started with ring lights and followers. Now they’re becoming media companies with viewability reports and all. Sheryl Goldstein of @iab joins https://t.co/imIZCp5Qyi contributor David Kaplan at Beet Retreat Berkshires to discuss how the industry can bring greater scale and structure to creator marketing without losing the authenticity that made it valuable in the first place.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/eAFk3tYIAm) and much more! Reported by Rob Williams #BeetBerks

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

Why stop at the ZIP code when you can reach individual neighborhoods? Michael Kiernan of @Nextdoor joins https://t.co/imIZCp5Qyi contributor David Kaplan at @Cannes_Lions to discuss how brands can combine national scale with neighborhood-level relevance, personalizing their messages across 350,000 communities.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/Q66jYbk9DX) and much more! #BeetCannes #CannesLions2026

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

Creators, commerce and live sports are all converging on connected TV (because apparently CTV wasn't busy enough already). Emily Bromley of @FreeWheel joins https://t.co/imIZCp5Qyi contributor David Kaplan at Beet Retreat Berkshires to discuss how the platform is working to make premium video easier to buy and sell as these three growth areas come together.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/FU1t0mKaxl) and much more! #BeetBerks

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

Local advertising has come a long way from buying the evening news and hoping your customers are watching. Jennifer Donohue of @AmazonAds joins https://t.co/imIZCp5Qyi contributor David Kaplan at @Cannes_Lions to discuss how streaming and technology are bringing national scale and local precision closer together.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/1zhOVFxXFf) and much more! Reported by @robwilliamsNY #BeetCannes #CannesLions2026

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

Consumers stubbornly refuse to stay in the neat little boxes marketers put them in. Laura Foster of @GumGum joins https://t.co/imIZCp5Qyi contributor David Kaplan at @Cannes_Lions to discuss why consumer mindset is constantly changing and what that means for targeting people based on the context they're actually in.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/RHTj2Gwh8h) and much more! Reported by @robwilliamsNY #BeetCannes #CannesLions2026

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

Media buyers have spent years telling machines what to do. Now the machines would like a little spending authority. Brad Stockton of @dentsuX_USA joins https://t.co/imIZCp5Qyi contributor David Kaplan at Beet Retreat Berkshires to discuss how agentic AI could accelerate campaign optimization and help advertisers make smarter decisions across channels and media partners.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/S6BhHscz4F) and much more! Reported by @robwilliamsNY #BeetBerks

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤