Mathew J Padayatty

WIP Human.

[Mathew J Padayatty @beingpadayatty]

@Tristanrhee3 Build your own.

[Mathew J Padayatty @beingpadayatty]

@the_codewala Distribution is god.

[Mathew J Padayatty @beingpadayatty]

@Anas_founder Payment flow

[Mathew J Padayatty @beingpadayatty]

@volosatovde @X Exactly what I needed to read.

[Mathew J Padayatty @beingpadayatty]

@maheshnani122 Guilty.

[Mathew J Padayatty @beingpadayatty]

@gouthamjay8 Follow the fun.

[Naval @naval]

Don’t send me the report, just send me the prompt.

[annie @annunjaya]

logging in cafés i try in blr this time

1. kink coffee in indirangar
- sea salt vanilla mocha 6/10
- star anise lemonade cooler 8.3/10
- sea salt caramel latte 9.6/10
- pastel de nata 10/10

[Mathew J Padayatty @beingpadayatty]

Imagine you are in the Bronze Age.
Everyone has access to the same tools.
The advantage does not come from owning the hammer.
It comes from knowing what to build with it.
AI is starting to feel the same.

[Chamath Palihapitiya @chamath]

The AI Singularity

The argument goes like this:

1. Humans build an AGI.
2. The AGI becomes good at AI research.
3. It designs a smarter AI.
4. That smarter AI designs an even smarter AI.
5. The cycle repeats faster and faster.

Looking at the results and capabilities from the various labs over the past few weeks I would say we are firmly in this loop now.

The next 18months will be wild.

Recursive self improvement will dramatically increase capability very quickly from here.

Marginal costs of all models will go to ~$0.

[Mathew J Padayatty @beingpadayatty]

Weirdly underrated skill:

- tell people what you’re going to do
- do it
- tell people you did it

[Mathew J Padayatty @beingpadayatty]

Pretty much anyone who has worked a corporate job knows some of these large, bloated corporations are a joke. They sell obvious solutions for ridiculous price tags, they've hollowed out competition in entire fields, and they've built a white collar welfare state on top of it.

https://t.co/BaZznDSrZP

[sasha @lobotosasha]

HAHAHAHAHA OS CARAS ESTÃO INDO LONGE DEMAIS NOS MEMES

[Peter Gostev @petergostev]

I spent a LOT of time through the hardest 3D prompts at Fable, it is a 45 min video, but I have 60+ very cool demos for you. Also prompts in the next post.

https://t.co/QPS5ccWZox

[Mathew J Padayatty @beingpadayatty]

Nobody:

Brand manager at 11pm on a Saturday: Can we get this in 9:16, 1:1, 4:5, 16:9, and a version without the price, ASAP!'

We've all been here. Marketing workflows are probably the most broken and fragmented, with the maximum delta on topline. Some of these challenges are getting solved.

1. https://t.co/IwNF75ehgy – asset management that isn't a folder graveyard
2. Motion – creative analytics for Meta
3. Foreplay – ad inspiration + briefs
4. Superads – reporting sanity
5. Relume – landing pages fast

Any other tools I'm missing here?

[Mathew J Padayatty @beingpadayatty]

Every D2C founder I spoke to this month said some version of the same thing.

Meta is getting too expensive.

The real question is: is there still a way to optimise it?

I think there is.

But not by just changing audiences, budgets and campaign structures every week.

Across markets, customer acquisition costs have been climbing. The same customer who was affordable to acquire a year or two ago is now becoming harder and more expensive to win.

So the brands bleeding the most are not just the ones spending heavily on Meta.

They are the ones feeding Meta the same kind of creatives again and again, and expecting different results.

The D2C brands actually improving performance are treating Meta differently.

They are not just optimising media.

They are optimising what the media is learning from.

Better hooks.
More product angles.
Faster creative testing.
Clearer offers.
Stronger landing page context.
Content that can move from organic to paid without feeling like an ad.
Meta still works.
But it works best when the creative system around it is sharp.
The brands winning now are not always the ones with the biggest ad budgets.
They are the ones giving the algorithm better material to work with.
One question worth asking today:

Are you really optimising Meta, or are you just increasing spend and hoping the creative holds?

[Mathew J Padayatty @beingpadayatty]

Hot take: the retainer agency model is structurally incapable of solving creative velocity.

Agencies bill for time. Velocity destroys billable hours. You're asking the taxi driver to build the metro.

[Phil Chen @philhchen]

https://t.co/oMoEAYkqGl

[Mathew J Padayatty @beingpadayatty]

Unpopular opinion: 90% of 'AI content' fails not because the AI is bad, but because nobody gave it brand context.

Garbage brief in, generic output out. Same as juniors. Same as agencies.

[Mathew J Padayatty @beingpadayatty]

Jorge Luis Borges once wrote that to live in a time of great peril and promise is to experience both tragedy and comedy, with “the imminence of a revelation” in understanding ourselves and the world we live in. #AI #Chatgpt #machinelearning https://t.co/8LXxzfnoiG