Ben Billups

the name's email, james email

[Ben Billups @BenBillups]

A customer called and dropped a bombshell.

"We just closed 9 six figure deals from leads you generated 10 months ago."

I asked the obvious: "Did you change the content or the offer?"

Nope. They just kept nurturing. They just kept sending newsletters.

They immediately increased their spend on Breaker.

B2B newsletters are about the long tail.

Cold outbound only captures the small % of the market ready to buy now. And a huge % of your prospects rarely browse X.

A well targeted B2B newsletter is THE most effective channel for long-term sales nurturing.

Right place, right time, right message.

[Newsletter Awards @newslettrawards]

The 2026 Newsletter Awards is heating up.

Whether you are a solo creator writing from your kitchen table or an editorial team covering breaking news, if you have a newsletter, you belong here.

Three categories. One winner each.

- Publisher and Media. For editorial teams, media companies, and publisher-led newsletters covering news, culture, and ideas. The winner will be selected by our publisher judge, @ryan_boat

- B2B. For newsletters serving business audiences with thought leadership that drives real results. The winner will be selected by our B2B judge, @LouisShulman

- Creator. For solo writers and independent creators building loyal audiences from scratch. The winner will be selected by our creator judge, Dylan Redekop

How to enter.

- Free to enter

- Fill out the form on our homepage with a link to your content for judges to review.

- You'll recieve an email once your entry is confirmed.

Open to any platform. No minimum subscriber count.

The people's choice award.

The winner of the People's Choice award will be based solely on popular vote.

Each approved entry into the Newsletter Awards is automatically listed on our People's Choice page.

Copy your entry link to share with your friends and readers to climb to the top of the leaderboard.

The livestream.

After entries close, and judges have had a chance to make their selections, we'll host a livestream with our MC @MarketingMax to announce the winners of each category.

[Ben Billups @BenBillups]

somebody tell Jensen I've done my duty today. I have used the tokens

[Ben Billups @BenBillups]

@CliftonSellers resisting the urge to reply to this

[Ben Billups @BenBillups]

@thesamparr @artists_voyage this is why we love sam

[Ben Billups @BenBillups]

Psst. We just entered into the Newsletter Awards. You should too.

https://t.co/ZXVq9odcLf

[Ben Billups @BenBillups]

always a guy in a jiu jitsu shirt putting a stop to the hooligans

[Breaking Aviation News & Videos @aviationbrk]

WATCH: Passengers restrain a man onboard a Frontier Airlines flight to Chicago's O'Hare on Sunday after he reportedly tried to open an emergency exit door in an attempt to jump off the plane mid-flight.

According to the Federal Aviation Administration, Frontier Airlines flight 3345 heading from San Juan, Puerto Rico to O'Hare was diverted to Miami International Airport about 11:55 p.m. after the crew reported a passenger disturbance. The flight then landed safely in Miami, the FAA said.

[Ben Billups @BenBillups]

TOP SECRET. For newsletter operators ONLY.

Yes it's free and no it's not an AI generated PDF. It's a way for you to showcase your newsletter and get the accolades you deserve.

Any audience size welcome, any industry welcome.

Reply "I'M IN" and I'll DM you early access.

[Ben Billups @BenBillups]

Claude Code'll ???

[Ben Billups @BenBillups]

@Zarsace this is why i use quadruple whale

[Ben Billups @BenBillups]

"if we don't keep the junior employees we won't hit our AI usage targets and the Amazon stock price will go down. we must us the tokens"

[Matthew Berman @MatthewBerman]

"We think that with AI we can replace all of our Jr developers in our company"

AWS CEO Matt Garman: "That's the dumbest thing I've ever heard"

[Ben Billups @BenBillups]

@samlambert wow you're right i've never actually been told this

[Ben Billups @BenBillups]

ah yes i would like to be shopping 24/7

[Ben Billups @BenBillups]

@mrsharma @sohohouse left years ago, don't miss it

[Ben Billups @BenBillups]

@asmartbear Timeboxing has been the most useful to me. "If X doesn't work by [date], it's not worth continuing"

It's entirely possible it works at a later date, but setting a date forces you to encapsulate the value of the outcome to you/your org

[Jason Cohen @asmartbear]

Building confidence that you’ll be successful or rich or famous or powerful is egotistical narcissism.

Building confidence that setbacks cannot halt your journey, that you can weave around mistakes and bad luck, is how you actually arrive at those things.

https://t.co/lhLO11r24A

[Ben Billups @BenBillups]

@noahkagan Instead of adding the domain the a blocklist, you could run an allow list (also possible in Meta settings) to auto-reject any sites you don't recognize

[Ben Billups @BenBillups]

@MatznerJon this is a really cool idea

[Ben Billups @BenBillups]

@samlambert yes

[Jason Fried @jasonfried]

Bragging about how much software you’re shipping with AI is like holding down the shutter button and bragging about how many photos you took.

[Ben Billups @BenBillups]

@sullydoesitall at least you didn't rip off their website