Ben Salmon 🔮

Enthusiastic, straight talking & unashamed #data #geek, #skier and author.

Helping #digital #marketers and #eCommerce create growth using data @wearecrank

[Ben Salmon 🔮 @bensalmon]

Love the @NurburgringLive and want to see the slowest lap? 1 full lap of the ring on a bicycle in the 24 hour race @RadamRing. You watch onboard here with live data and see the 54MPH down the foxhole!

https://t.co/SiB2EqZJlV

[Adam Sturrock @AJSturrock]

So adding subtitles, jump cuts and background music amps up the production quality significantly..

Generated with @openai #ChatGPT, @midjourney, @elevenlabs and @D_ID_

#DND #gamedesign #NPCs #Dwarf #Questgiver #DungeonsandDragons #AI #ChatGPT #midjourney #LLM #tips #tricks

[Ben Salmon 🔮 @bensalmon]

@wildonion @amazon Absolutely delightful. Now that's what I call creative genius. @davetrott is this the best and packaging you've ever seen?

[Ben Salmon 🔮 @bensalmon]

@JoeWelstead @wildonion So make sure you have your outcomes clearly defined and work to those from a measurement perspective and then use that to inform the creative.

Attached is from my book, type of metrics. Outcomes are outcomes! :-)

Impressions/sessions/likes are not outcomes and provide context

[Ben Salmon 🔮 @bensalmon]

@JoeWelstead @wildonion Once you have the outcomes measured you will be able to understand which creative route is working.

I then double down and further explore the route which is working the best and iterate from there.

[Ben Salmon 🔮 @bensalmon]

@JoeWelstead @wildonion The creative route will vary by the outcome. So you measure creative based on the job it was trying to do.

Trying to measure brand work for purchases is crazy.

And on the flip side trying to evaluate offer effectiveness based on newsletter sign-ups is equally silly.

[Ben Salmon 🔮 @bensalmon]

@fesshole @wildonion now I know where you've been this week.

[Ben Salmon 🔮 @bensalmon]

@nathski @fesshole Busted!

[Ben Salmon 🔮 @bensalmon]

@wildonion I'll give you a stern word Woodwood! Get back to your stand and stop getting distracted by social media. 😜😂

[Ben Salmon 🔮 @bensalmon]

@StratScorpion But E30s are such a great car 😜

[Ben Salmon 🔮 @bensalmon]

@wildonion @koningwoning If fact while you're there, you might as well make maximum impact. 2 X generators. One for the screen and one for your laptop. Now that's efficiency at work!

[Ben Salmon 🔮 @bensalmon]

@clayman410 @wildonion @Dr_Draper @Giles_Edwards Silly me. Right then what brands can we enrol to sell to children. This is . . . . .

[Crank @Wearecrank]

Are you completely confused by all the B2B marketing software out there?

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #b2bmarketingsoftware #crankitup #B2Bmarketing #b2bsales #demandgeneration #b2bsaas #saasmarketing #marketingsoftware #demandgen

[Crank @Wearecrank]

Expecting those who have engaged with you once to buy your product is unrealistic.

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #leadnurturing #B2Bmarketing #b2bsales #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingtips

[Crank @Wearecrank]

See how to generate more B2B Leads

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #salesgrowth #crankitup #B2Bmarketing #b2bsales #linkedin #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips #demandgen

[Ben Salmon 🔮 @bensalmon]

@LaughlinPaul My pleasure. Thanks for the review!

[Crank @Wearecrank]

Want to know how to generate leads on LinkedIn?

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #leadgenerationlinkedin #crankitup #B2Bmarketing #b2bsales #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips

[Crank @Wearecrank]

Curious how to generate B2B leads?

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #leadgenerationtips #salesgrowth #crankitup #B2Bmarketing #linkedin #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips

[Ben Salmon 🔮 @bensalmon]

@wildonion Yes sums it up, oh and sarcasm.

You so right as always Lee. 🙄