Ben Clemens

design geek

[Ben Clemens @benvoluto]

@TheGroovyMentor The jump from 44 to 89 happens the day you set up SPF, DKIM and DMARC. The drop back happens quietly when someone edits DNS and nobody checks. Authentication is not a set-and-forget.

[Ben Clemens @benvoluto]

@BenyaminHolley Sending outbound from the root domain is usually where it starts. SPF and DKIM get configured once at acquisition and nobody touches them again until replies dry up. The CRM mess is obvious. The DNS drift is invisible.

[Ben Clemens @benvoluto]

@joecopywriter The thing about checking SPF/DKIM/DMARC is that they can be correct today and broken next week. A revoked DKIM key or a drifted SPF include silently tanks delivery while you are still testing subject lines.

[Ben Clemens @benvoluto]

@mikejulian Most of these tools are reading the same public DNS records you can query yourself. Once you realize SPF, DKIM and DMARC checks are just DNS lookups plus parsing, the value bar for paying gets pretty clear.

[Ben Clemens @benvoluto]

@stanislawrajm 70% to spam usually means SPF, DKIM or DMARC is misconfigured, not that the copy was bad. Check those records before changing anything else about the campaign.

[Ben Clemens @benvoluto]

@sithpilots honestly check the DMARC and DKIM setup on the sending domain, that's usually the culprit when legit email gets dumped in spam

[Ben Clemens @benvoluto]

@T1redDeveloper Almost always a DNS issue, not your content. Your domain needs SPF, DKIM and DMARC records properly configured. Namecheap's default email setup sometimes leaves one incomplete, and that's enough to land you in spam every time.

[Ben Clemens @benvoluto]

@beaconz265 Deliverability is setup, but setup drifts silently. The 2 in spam likely have a DNS issue that crept in during warmup. Verify SPF under the 10-lookup limit, DKIM selectors still resolve, DMARC enforcing not p=none. Re-check daily because DNS changes without telling you.

[Ben Clemens @benvoluto]

@justkelly_ok Maybe not genre books but my favorite page turners: Circe (miller), Look at Me (Egan), Little Rabbit (songsiridej), The paying guests (waters), women (Caldwell), the signature of all things (Gilbert), atonement (mcewan), nobody is ever missing (Lacey)

[Ben Clemens @benvoluto]

@justkelly_ok Martyr!: a novel by Kaveh Akbar is really good, or All Fours by Miranda July. Neither thrillers exactly but completely engrossing pleasures

[Ben Clemens @benvoluto]

@justkelly_ok Congratulations!!! 🍾🎉🎈

[Janel Comeau 🍁 @VeryBadLlama]

I would like to apologize to the Paleolithic community for failing to capture the complexities of their experiences in a flippant 280 character tweet about how our phones ding at us a thousand times per day

I am listening, learning, etc

[Ben Clemens @benvoluto]

I am posting to offer someone I know a bsky invite, first come, first served. DMs open

[Ben Clemens @benvoluto]

In 2021 winter freeze, @jentingting and I had no power or heat for 4 days; it was awful but millions in TX suffered more and too many died. And why? The storm? No. The gas suppliers wanted to drive up prices. May they and the tx govt all rot in hell https://t.co/pu0sVW3zzR

[ChrisTomlinson @cltomlinson]

“Well before the freezing temperatures arrived, Defendants began to decrease production of natural gas to drive up the price.” PART 2 in my series on the lawsuits accusing natural gas pipeline companies of triggering the 2021 freeze. https://t.co/g6TIt9nIZ6 #txlege

[Ben Clemens @benvoluto]

@k8_lister My sister planted a bunch of the very same ducks in my room to annoy me, I took them with me to California, sent her many pictures :)

[NYTPitchbot @DougJBalloon]

We were watching "Oppenheimer" in the theater when my four-year-old turned to me gravely and whispered "Daddy how come the US doesn't drop nuclear bombs on other countries anymore?" And when I told him "Because we've become too woke to be true warriors", he started crying.

[Decoding Fox News @DecodingFoxNews]

If there was ever a time I wanted people to retweet something - A vaccine specialist, Dr. Paul Offit, spells out how RFK Jr. played a role in discouraging vaccination rates in a small population. A measles outbreak followed which resulted in 83 deaths mostly of young children.

[Nein. @NeinQuarterly]

Shortest Wagner I’ve ever seen.

[Ben Clemens @benvoluto]

@tomcoates Morandi vibes!