Benjamin Witte

Founder & CEO of Recess

[Benjamin Witte @benwitte]

Go @feldman!

[Adam Feldman @feldman]

I recently joined Anthropic to lead Consumer Product and we're growing. Our goal is to build AI that millions of people use every day to think better, create more, and accomplish what matters to them. A bit biased here, but this is the most interesting opportunity in the world.

[TBPN @tbpn]

Happy Monday. On today’s show:

– Breaking down Sama on BG2
– @danroberts0101 (IREN)
– @markgurman (Bloomberg)
– @ericabrescia (Redpoint)
– @benwitte (Recess)

See you on the stream.

[Adam Fern @fern]

Proud to have backed my dear friend @benwitte in 2018/2019/2024 and so amazing to see a clear vision for the future of Recess.

In angel investing you only need one good deal to return the portfolio. Conviction pays.

https://t.co/yehzcO9Nyd

[Joshwagandha 💊 @joshua_schall]

Gatorade leaning further into functionality ✅
Gatorade realizing "relaxation" is trending ✅

Gatorade using "hydration booster" as the exploration platform 🤔

[Mark Gallo @guhlo]

With the continued blurring of lines in beverage, it’s important for brands to focus on lifestyles/identities/occasions/ecosystems/need states rather than category

[Benjamin Witte @benwitte]

Incredible interview

[Patrick Collison @patrickc]

My conversation with Jony Ive yesterday at @stripe sessions.

[Andrea @iiiitsandrea]

Coca-Cola’s answer to Olipop 🤭👀‼️

this is probably gonna tank
Pepsi is also getting into the space
according to @BevNET

Pepsi tried to go after Recess
and their line tanked —

I know POPPI is sweating bullets with
that burn and no acquisition in sight 😂

[sophie @netcapgirl]

you turn 30 and the whole squad starts talking about taking magnesium

[Benjamin Witte @benwitte]

@joshua_schall @CPG_Precision @guhlo @takearecess True!

[Benjamin Witte @benwitte]

@CPG_Precision True

[Benjamin Witte @benwitte]

Thanks @BevNETCraven for the kind words, and to the entire @BevNET team for covering the Recess journey from the earliest days.

[John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ @BevNETCraven]

This week's @tasteradio features an interview with Recess founder @benwitte. Very interesting & impressive pivot...feel like I'm seeing their mocktails everywhere right now.

https://t.co/YI8uMaFJXY

[Benjamin Witte @benwitte]

https://t.co/paX5zX2aAg

Great to catch up with @bevtrayde @BevNET to discuss the strong momentum we are seeing at Recess driven by our Recess Mood & Recess Mocktails lines, and share the thinking that drove our strategy over the past few years. Ray is an excellent interviewer so it was a fun conversation.

[Benjamin Witte @benwitte]

Thanks @guhlo

[Mark Gallo @guhlo]

Do yourself a favor - listen to his latest interview w/ @tasteradio https://t.co/FtkWawkjtN

[Andrea @iiiitsandrea]

Recess debuts “Cosmo” ‼️

their whole NA lineup is being revamped with bolder formulations to truly mimic the taste of cocktails

impressive to see how Recess has become a beverage platform for occasions

their MOOD line is always
getting picked up at my local HEB

👀

[Miranda Nover @mirandanover]

not to be dramatic but taking magnesium changed my life

[kemi @kemimarie]

this is the calmest i’ve ever seen this lady and her anxiety be through the mfkin rough. like it’s tough for me to be around

but she’s been so relaxed.

[kemi @kemimarie]

she tried it a few weeks ago and hasn’t bought nor drank alcohol since. she tells me all these cute stories like how she was in the grocery store and walked right past the second without feeling any craving

[kemi @kemimarie]

gave my mom a pack of recess bc i had a few. she likes to drink wine nightly and was really tryna get her anxiety under wraps! she didn’t believe me at first that the euphoria from recess can really help & induce a similar feeling