Shay Van Lue

📢 Startup Founding Marketer/GTM
📼 Be Magnetic. Create Truth.
💥 Founders: I'm here to prove you right.
🎥 Cinema • Systems • Semiotics • Sourdough 🍞

[Emily Campbell ✿ @elou]

Designers can't control every model output, but we can design the conditions that shape generation. Over the last year I've constructed a framework for myself to make sense of how AI is changing our roles, what we work on, and what we can influence.

(full post in the comments)

[Shay Van Lue @bespokewitch]

I know I’m waxing dramatic—just wish me luck for my interview! 🤞

[DiscussingFilm @DiscussingFilm]

The first popcorn bucket for ‘THE ODYSSEY’ is an IMAX camera.

[Jay Kapoor @JayKapoorNYC]

Claude is an absolute scourge on pitch decks. This aesthetic is unmistakable.

I see 100s of decks/mo. The last 3 months esp. most of these are all color swapped clones.

If you can’t be bothered to differentiate your deck, how can you be trusted to differentiate your company.

[Shay Van Lue @bespokewitch]

@seeksahib Attention alone isn’t marketing. Meaning comes first.

To me, marketing—like filmmaking—is engineering meaning for something new.

That’s why I love doing both! 🎥😊

[Shay Van Lue @bespokewitch]

Buddy you don’t get it. Creating is supposed to be about shared experience. That’s the whole point. And we’re optimizing ourselves out of it. Process is creation is shared experience is human.

[Shay Van Lue @bespokewitch]

#GTM #marketing

[Shay Van Lue @bespokewitch]

Founders: I’m here to prove you right.

First positioning teardown is live: @wideframeai (YC W26), a startup building in AI post-production workflows.

Their thesis is sharp: editing should be editing — not prepping.

But there’s a deeper positioning tension hiding in plain sight. 👀

Check it out here: https://t.co/cbVx9aODcn

1,000 teardowns—I’m not stopping until I find the right founder to build with.

Could it be you? 🤔 Follow and find out!

[Shay Van Lue @bespokewitch]

Caught a founder who followed me and then I followed back and then unfollowed me…so then I unfollowed back.

Nice disingenuous growth tactic! 👍

[Ananya Iyer @ananyabananyaa]

Lmao this should be fun to play

[Shay Van Lue @bespokewitch]

THANK YOU! Say it louder! 🗣️

[Ishaan @sexyishaan]

There are too many perfomative tech bros

[Jon @MeganeJon]

2 latest branding projects for the AI space.

[Shay Van Lue @bespokewitch]

@PoojaUniyall I feel this too. But being able to farm attention doesn’t mean you can build the internal engine that makes it clear why or if that even matters.

The downside of hiring on cheap heuristics. Nobody has time to think anymore! 🤷

[Shay Van Lue @bespokewitch]

@andrewziperski Agreed! Personally, I’d love to see a return to (or perhaps a new?) form on startups: a group of varied, eclectic, and intelligent people working together to do real R&D-style work on a real problem with a real purpose and a real POV.

[Shay Van Lue @bespokewitch]

@by__huy Love this! 👏👏👏

[nico @nicochristie]

Was an early contributor to the gridslop wave.

100+ hour weeks are a necessary evil and you should aim to move past them as quickly as possible.

It will kill you, and your company too.

[Shay Van Lue @bespokewitch]

Wholeheartedly agree—the biggest business mistake anyone can make is over-identifying with their work.

Learned my lessons on that being an indie filmmaker, I’ll tell ya. 😮‍💨🤦

When you can de-enmesh yourself from what you’re producing, it’s better for you and everyone you’re working with.

Why?

Because when the vision is finally separate from your worth, the work can be about what the collective produces. And that releases the team from the burden of being the machine that proves YOUR worth. ☝️

[TRAVIS @Travisuals]

I like to create custom typograhy and I try my best to make a living out of it 👍🏼

[Pooja @PoojaUniyall]

If you wanna build a community around your product for QA or real user feedback - call them for an offline event.

I just attended one, tried the product, talked to the founder and gave feedback - live.

[Shay Van Lue @bespokewitch]

I’m enrolled in Motion's Creative Strategy Summit 🌱 by @motionapp_

Wanna join? Register for free here: https://t.co/e6nFhD5EZK