Brian Grogan

Father, friend and competitor. I am fascinated daily by the greatness around me. I laugh often and love much. Life has been good and I try to be good back!

[Brian Grogan @bgrogan16]

Stemming from his latest research, @forrester VP, Principal Analyst @JostHoppermann offers perspective to @FinancialBrand about the top emerging technologies for #banking in 2023. https://t.co/vhqOO4MkUj

[Brian Grogan @bgrogan16]

The 2023 @forrester Technology Awards, now open for submissions, honor and celebrate outstanding tech strategies that drive customer obsession.

Although the awards target enterprises, we warmly welcome tech providers to nominate their clients as well. https://t.co/S6Eof4qtZm

[Brian Grogan @bgrogan16]

In @Marketplace, @forrester's Christina McAllister outlines reasons why, despite the growing prevalence of #generativeAI and #ChatGPT in customer support, companies should keep human agents involved in customer service calls and chats. #CX https://t.co/ni27xRvGMh

[Brian Grogan @bgrogan16]

We are delighted to announce that William Murphy from NSW Department of Customer Service will be joining us as a guest speaker at CX APAC 2023! Don’t miss the chance to learn from his extensive experience in the public sector. Register now! https://t.co/r3mXh7YIbn

[Brian Grogan @bgrogan16]

Younger buyers are shaking up B2B purchasing. How should sellers respond? VP, Principal Analyst Barbara Winters shares her insights on this week’s #ForresterPodcast​. https://t.co/E4s3XE5Znw

[Brian Grogan @bgrogan16]

Earlier this year, Forrester’s most prestigious honor, the Bill Bluestein award, was given to Analyst Brandon Purcell for his research on responsible #AI. Brandon’s work shines a light on a topic whose evolution will have deep and far-reaching impacts. https://t.co/JTYVXJ9Pxs

[Brian Grogan @bgrogan16]

In a new @Adweek article, @forrester's Ian Bruce describes the forces that are driving B2B companies to invest more in brand building. https://t.co/WDTGvOFVBm

[Brian Grogan @bgrogan16]

Do you have experience in #DPA, #LowCode, or #NoCode? If so, complete a @forrester Digital Process Automation survey that tracks key drivers, adoptions, and future trends for process automation. As thanks, you'll receive a free report of the results. https://t.co/m9ruxm4oBe

[Brian Grogan @bgrogan16]

.@forrester is now accepting nominations for its global technology awards! 🏆 🏆 🏆

There are two categories per region, and the deadline to submit is June 19, 2023:
🟢 Technology Strategy Impact
🟢 Enterprise Architecture

Review the details here. https://t.co/WEmAR2SgnE

[Brian Grogan @bgrogan16]

Acquisition-focused B2B marketing strategies leave money on the table. On this week’s #ForresterPodcast​, learn about a holistic approach that accelerates growth opportunities. https://t.co/y1wT1IZTl2

[Brian Grogan @bgrogan16]

Forrester has announced the North American winners of the their inaugural Customer Obsession Awards! Congratulations to @BestBuy and these leaders from @nrgenergy, @MandT_Bank, and @Labcorp: Elizabeth Killinger, Aarthi Murali, and Amy Summy. https://t.co/G6Ijq9f42S

[Brian Grogan @bgrogan16]

To build a first-rate partner engagement strategy and program, @Equinix turned to Forrester. Click to watch this video of Equinix’s senior director of global partner engagement explain their story. https://t.co/rdeqlVbewC

[Brian Grogan @bgrogan16]

In a new article for @TechRepublic, @forrester VP, Principal Analyst Michele Goetz breaks down how #tech leaders can take an #AI-first approach to data strategy to accelerate transformation. https://t.co/fVwOiK2Eo3

[Brian Grogan @bgrogan16]

.@forrester has announced the full agenda of #ForrCX North America 2023. It's being held in Nashville and digitally, June 13–15, 2023. Check out the noteworthy sessions and more details. https://t.co/mGcWLz2fra

[Brian Grogan @bgrogan16]

Unlock 🔓 the secret to adapting to #B2B buyer change with #marketing and #sales alignment and self-guided purchasing to enable buyers. https://t.co/F2eI1mG18x

[Brian Grogan @bgrogan16]

🛑 Stop your Net Promoter Score℠ (NPS) overreliance. 🚀 Boost #CX measurement with @forrester’s CX Beacon Metric Selection Tool. Learn more in this webinar. https://t.co/gWJnQQrkRP

[Brian Grogan @bgrogan16]

♫🤖 What happens when music meets #AI? Check out my colleague Zhi-Ying Barry’s new blog for some fascinating insights on how emerging tech is transforming customer experience. To learn more, join us at CX APAC 2023 on May 25-26! https://t.co/hkOerZbHEJ

[Brian Grogan @bgrogan16]

Our survey found CX measurement programs are falling short on three key tasks. Dive deeper into Maxie Schmidt's blog and join us at CX APAC 2023 to learn how to overcome these challenges. https://t.co/ChYp7vPWOn

[Brian Grogan @bgrogan16]

In @AP, @forrester VP, Principal Analyst @CSLeClair discusses how labor shortages have accelerated the adoption of robots within the restaurant industry. https://t.co/kqb3C3rLjM

[Brian Grogan @bgrogan16]

Generative #AI has made its way into development and testing. Is it right for your #SDLC workflow? Hear advice from 3️⃣ @forrester analysts on the risks and rewards — and use cases to consider. https://t.co/SzrQjR3LA8