.@RoyNeelanjan Those were the days!
Brought back a lot of memories.
The amount of preparation during rehearsals, live tweets being in track with livestream & much more. Teams hard work payed off after seizing #1 spot on social media.
A launch that 'settled' the never settlers. ๐
๐ฅ๐ฒ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ๐ถ๐ป๐ด ๐ฎ๐ญ๐๐ ๐๐๐ด๐๐๐, ๐ฎ๐ฌ๐ญ๐ด.
5 years ago, I was part of a small contingent of the #Xiaomi India team that landed at New Delhi airport.
There was a bus that took us to @AndazDelhi, where we met with other colleagues who'd arrived a few days before.
@sumitsonal's product marketing team had been working on a keynote that was meant to change the world. Our world.
As a member of the social media team at @XiaomiIndia, my job was to observe the keynote rehearsals, soak in the essence of the speeches made and make preparations to break the Internet the next day. The latter was non-negotiable. @sandeep_ks had made a habit of achieving this & was very particular about it.
I'd been part of several rehearsals. But this one was different.
Several hours passed by, the keynote kept shaping up, bit by bit, tweak after tweak. It had to be perfect. Nothing could be left to chance.
The final rehearsal ended somewhere in the early hours of the night. That's when I got to work.
@bhagzbot was there with me on behalf of @miuiIND. The two of us had to perfect the social media strategy for the go live. We had to ensure that live updates were ready, the launch event stream was on track and our base team back in Bengaluru was prepared to seize the #1 spot on all social media platforms the next day.
We were tired, but we knew we couldn't sleep. For tomorrow, we had to make history.
The Silent Pandemics
1. We don't eat real food.
2. We don't exercise.
3. We sit at desks and then come home to sit on couches.
4. We numb our emotions with food, drugs & alcohol, which makes the emotions come back even worse.
5. We decided that the sun is dangerous for our health.
6. We don't allow ourselves to be bored anymore.
7. We created a pill for every ill.
8. We've decided that being entertained is more important than living.
9. We have a constant connection to our devices but no connection to ourselves & our communities.
10. We eat too many calories but not enough nutrition.
11. Testosterone levels are declining and some people think thatโs a good thing.
12. Some scientists promote sugary cereals to be more nutritious than eggs and beef.
13. We believe our feelings are facts.
14. We want to cancel others we disagree with and people who hang around others we disagree with.
15. Pharma companies are second to tech companies in marketing spend to consumers.
16. We trade our sleep for more social media time, which messes up our sleep even more.
17. We are mentally unhealthy because we're physically unhealthy.
18. There's a health food section in the grocery store when it should be where the whole foods are.
19. We get exposed to the extremes on social media and think they are the reality we live in.
20. People watch mainstream news to keep us informed when theyโre incentivized to keep us angry & scared.
21. We put focus too much on money & status and not enough on health, family & community.
I don't have all the answers but I believe that we can live better lives by doing the opposite of this list.
Take action. Be proactive.
Thanks a lot for your words! I'm glad I could be of help. At @IndiaPOCO, we always try to help our fans with concerns they have and try to resolve them at the earliest.
POCO fam, the time to meet has come!
We're hosting the very first fan meet post pandemic in India's very own Silicon Valley, Bangalore.
Be a part of the meet & be among the first ones to experience the #KillerLooksOPPerformer, #POCOM45G.
Register now: https://t.co/XFBwd7NHou
If XXXXtra-ordinary was a thing people could hold, feel & experience, then it would be #POCO๐๐โ๐ฃ๐ 5G. The #OneX4all is arriving.
P.S. It's going to be India's first advanced mocap launch. You don't want to miss it!
Know more: https://t.co/PSNbQARy4G
Calling out all the #POCO fans to take these task as a challenge. Complete them and you stand a chance to win POCO merch.
What are you waiting for? Kill the RT button to show your excitement.
Letโs see if you have what it takes to be truly MAD!
Complete all the tasks and 3 lucky winners stand a chance to win official POCO merchandise daily. Stay tuned as the tasks begin soon!
And remember, #POCOCommunity is coming your way. RT & comment if you're excited.
#MadeofMad