Brock Ideus

[Brock Ideus @bideus2]

@MaxROIFarmer

[Brock Ideus @bideus2]

@zackyoungquist Congratulations!

[John Deere Salesman @Deere_Salesman]

My sales pitch when trying to sell a $600,000 used combine in a down ag economy

[Brock Ideus @bideus2]

@JeffMurphy10

[Chris Boettcher @chrisboettcher9]

I stopped taking advice from childless people.

Fitness. Productivity. Life advice. All of it.

And here's why:

It's not that they're wrong. It's that they're playing a completely different game.

Taking life advice from someone without kids is like getting marriage tips from a guy who's "really good at first dates."

Cool, bro. But you've never had to initiate the tough conversation and own your mistake just to keep the peace.

We're not in the same sport.

We've all seen some 25-year-old fitness influencer with non-negotiable 5am routine.

Wake up. Meditate. Journal. Cold plunge. 45-minute lift.

Sounds beautiful. You know what woke ME up at 5am last Tuesday?

A 3-year-old standing 3 inches from my face whispering, "Daddy, I frowed up."

There's no cold plunge for that. Just reality.

These people have optimized their lives around ONE variable: themselves.

I'm optimizing for:

→ A marriage that still thriving after 10 years
→ Kids who actually want to be around me
→ A career that provides for my family
→ A body that lets me keep up with all of it

That's a completely different goal and it requires a different formula.

Real discipline isn't waking up at 5am when your apartment is silent and your only responsibility is a houseplant.

It's a 10pm workout after the kids went to bed because your morning blew up showing up for your family when they needed you.

That's the game I'm playing.

Childless advice isn't just impractical. It's unrelatable.

Their goal: optimize for SELF.
My goal: optimize for FAMILY.

It's like a vegan telling me how to grill a steak.

You might technically know the steps. But I don't trust you with the tongs.

The best advice I've ever gotten came from parents in the trenches.

They don't talk about "optimizing morning routines."

They talk about:
• 20 push-ups while your kid eats breakfast
• Walking with your wife after dinner because it's the only time you'll get together
• Meal prepping Sunday because Tuesday night is a warzone

THAT'S advice that actually works.

So no, I'm not taking health advice from someone whose biggest inconvenience is their supplement stack being shipped late.

I want the guy who's been elbow-deep in a diaper blowout and STILL hitting their goals.

That's the guy who I'm listening to.

Find your people. Take their advice. Ignore the rest.

[Brock Ideus @bideus2]

@MaxROIFarmer this is too awesome

[Brock Ideus @bideus2]

@MaxROIFarmer @DuluthTradingCo My copy of that book has been collecting some dust. Anything stand out this time you read it?

[Brock Ideus @bideus2]

@MaxROIFarmer Completely agree, I believe he was martyred. A quote I've often heard is "the blood of martyrs is the seed of the church."

[Brock Ideus @bideus2]

@TweenerKing practicing paddle smashes for close game losses?

[Simon Holland @simoncholland]

Are restaurants having secret contests to see how fast they can clear the plates off of tables? I’m clearly still eating, so no, you may not take my plate.

[GrainStats 🌾 @GrainStats]

What’s your risk tolerance?

Me:

[Brock Ideus @bideus2]

@gavin_spoor John 3:17 For God did not send his Son into the world to condemn the world, but to save the world through him.

[Brock Ideus @bideus2]

@MaxROIFarmer Obed and Isaac’s?

[Brock Ideus @bideus2]

@DrDThompson @Ihartitz Drop every option you listed and pick up Ty Montgomery.

[josh @happy__beef]

Ya'll ever load a raccoon ?#AgTwitter

[Simon Holland @simoncholland]

Coffee travel mug technology has gone too far. I don’t want to wait 2 hours for it to cool off enough to be drinkable.

[Long Hollow @LongHollow]

Modern Christians read Revelation with their Bible in one hand and their news feed in the other. First-century Christians read Revelation with the Old Testament in mind.

We read the book and look to the future. They read the book and looked to the past.

[Long Hollow @LongHollow]

“Don’t occupy yourselves with the future establishment of the kingdom and neglect the present advancement of it. We can be so consumed with tomorrow that we miss thriving in the kingdom today.” - @Rgallaty

[Simon Holland @simoncholland]

Shout out to everyone who resolved to eat healthy in 2024 and already decided to push that back a day.

[Bill Sell @billionare81]

Happy Festivus!