Bipul Kumar

Professor of Marketing at IIM Indore || Areas of Interest: Business-to-Business Marketing and Sustainability ||

[Bipul Kumar @bipulk9]

Happy to share that my research article titled "Digital mediation in business-to-business marketing: A bibliometric analysis" is now available online: https://t.co/nEhB5Asj27

[Journal of Retailing @JRetailing]

Why do consumers display #conspicuous #consumption behavior and what do they aspire to achieve?
This new JR meta-analysis identifies antecedents and consequences of conspicuous consumption behavior.
Read it here: https://t.co/eSPN1CbYGO
#retailing #pride #needforuniqueness

[Bipul Kumar @bipulk9]

How does disengagement work in buyer-seller relationship in a business-to-business context. My recent paper in Industrial Marketing Management explains this.@adityabillore04 https://t.co/sLGcVLJcBp

[Bipul Kumar @bipulk9]

I am pleased to share that my recently published research paper titled "Examining the research on social media in business-to-business marketing with a focus on sales and the selling process" is now available online. #socialMedia, #Sales https://t.co/ON8jAnwk9r

[Bipul Kumar @bipulk9]

I am pleased to share my recently published research paper titled "Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators" in the Journal of Retailing. https://t.co/6myeOXzTki
#conspicuosconsumption #metaanalysis

[Bipul Kumar @bipulk9]

My article on sustainable supply chain - https://t.co/qaW73KHrTu

[Bipul Kumar @bipulk9]

My latest research paper helps in understanding how to manage supply chain during disruptions like Covid19 - https://t.co/grdP9A6wSf

[IIM Indore @IIM_I]

#Congratulations to Prof. Bipul Kumar, Marketing Area; and Prof. Shrihari Sohani, Organizational Behaviour & HR Area for receiving the Best Faculty Award on #FoundationDay!

#IIMI #Awards #October3 #24Years

[Bipul Kumar @bipulk9]

@PROFGVR Thank you..

[Bipul Kumar @bipulk9]

Can firms enable consumers to consume responsibly? My recent research paper explores enablers that firms could use to motivate consumers toward responsible consumption behavior.
https://t.co/WfuEiaWM20

[Bipul Kumar @bipulk9]

@iimb_official @rishikesha Congratulations sir!

[Bipul Kumar @bipulk9]

@rishikesha Thank you sir.

[Bipul Kumar @bipulk9]

@Airtel_Presence Thank you

[indianhistorypics @IndiaHistorypic]

1957 :: View of Bihar Institute of Technology, Sindri

(Photo Division )

[Bipul Kumar @bipulk9]

@IIM_Bangalore @rishikesha Congratulations sir!

[Bipul Kumar @bipulk9]

Happy to share my recently published research article on 'consumers' intention to use environment-friendly ethical transportation medium'. https://t.co/cfvl45sbWe

[Bipul Kumar @bipulk9]

@cgimelbourne Thank you for your reply. We will try to contact a local doctor over there.

[Bipul Kumar @bipulk9]

@cgimelbourne Hi.. my in-laws are currently in Melbourne. Both are diabetic with high BP. They have their medicines till mid of April. Can you suggest how can I ship their medicines from India as they are planning to extend their stay due to current situation.

[Indian Oil Corp Ltd @IndianOilcl]

Being a wife and a mother has not stopped IOCian Shubhra Dutt from grabbing opportunities at IndianOil and climbing the ladder of success. Wishing you a #HappyInternationalWomensDay.
#HarEkKaamDeshKeNaam
#PehleIndianPhirOil

[Bipul Kumar @bipulk9]

@SnehaThapliyal Congratulations!!