Bruce Kasrel

VP, DoubleCheck Research

[Bruce Kasrel @bkasrel]

@Delta Taking sides on the Die Hard Christmas movie debate

[Bruce Kasrel @bkasrel]

@RalphLauren Wow I thought nothing could top the awful 1999 unis - these are worse as at least 99 was in style for the era this years are not even on close to on trend to the times nor timeless - a big swing and miss

[Bruce Kasrel @bkasrel]

I don’t understand my buyer. I don’t really know what my competition is doing/saying/presenting in my deals.

Both problems I hear a lot when talking with my Win-Loss clients.

Emplifi’s Chief Growth Officer @Vijayanta uses win-lo…https://t.co/uiUAGDg9UM https://t.co/GkShCGl06g

[Bruce Kasrel @bkasrel]

Next week I will be part of an awesome #winloss panel at #scip IntelliCon23 in Scottsdale with Paul Senatori Tracy Berry @justintopliff Braydon Anderson moderated by Ellen Naylor. Discussion will span the gamut of getting win-loss up started the right way…https://t.co/ojQK3qMtqP

[Bruce Kasrel @bkasrel]

Honestly, if someone tried to pitch me with just a pitch deck, I'd probably doze off. But if you tell me a good story that is relevant to my business world, I'm all ears! It's great to see how win-loss research can help sales teams with real-life customer…https://t.co/kTZp1p9O8T

[Bruce Kasrel @bkasrel]

This post from Simon Sinek really seems even more relevant now in these economic times as we need to focus on the long-term positive momentum vs short-term setbacks https://t.co/OPDkYxCg22

[Bruce Kasrel @bkasrel]

Super excited to be a part of Klue Compete Week later this month. Check out my session with Paul Senatori "How to Gain a Competitive Advantage With Win-Loss Analysis" and so many more great sessions all week long. Free registration at https://t.co/AWoRE0AZUD

[Bruce Kasrel @bkasrel]

Love this easy sharing idea for Google slides with others in your org. Super simple way to get everyone to make a copy of a template when sharing. https://t.co/MihfRBYmru

[Bruce Kasrel @bkasrel]

Not all the treats will come tonight This Thursday DoubleCheck is hosting an awesome AMA with @nteplow from Salsify and Caroline Doyle from Atlassian covering many win-loss topics like sales and stakeholder engagement, ongoing program management and optim…https://t.co/mkiJK1Kw60

[Bruce Kasrel @bkasrel]

Last week at the Boston Product Marketing Alliance Conference a speaker highlighted "If content is king, then context is King Kong". With win-loss analysis, context is critical to getting the maximum value of key insights gleaned from interviews. This Klu…https://t.co/yvWo27Zsod

[Bruce Kasrel @bkasrel]

We are looking for a rockstar research director to join our team here at DoubleCheck Research. Get to work with a lot of cool clients. Help them uncover how to improve their win rates and get a direct voice of the customer research on their market trends.…https://t.co/2YioDPc1EJ

[Bruce Kasrel @bkasrel]

Product marketers and CI pros, my team at DoubleCheck is looking for a Research Director to help our growing list of B2B software clients with their win-loss programs. Super interesting work at a very cool and fast-growing company.…https://t.co/fyuUxWlPdw https://t.co/SRLocyvPFB

[Bruce Kasrel @bkasrel]

@JarrettRenshaw @JarrettRenshaw as a great neutral source would be good to mention Biden too has fine print:
Contributions or gifts to Biden Fight Fund shall be allocated in the following order: $142K/$60K to DNC, $2.8K/$5K to the Biden for President Recount Account, and any remaining to DNC

[Prosper Barter Kasrel @ProsperKasrel]

Remote learning preferred seat options. (Minus the cat.) Kids like to zoom from bed, but that’s awkward for their necks and their teachers!

[Bruce Kasrel @bkasrel]

Even though I am Bruins fan here in Boston area, I will line up to buy a "Release the Kraken" t-shirt @NHLSeattle_

[Seattle Kraken @SeattleKraken]

A legend from the deep awakens.

Meet the Seattle Kraken → https://t.co/to5BtVVPh1

[Bruce Kasrel @bkasrel]

@tomhanks Day 14 of quarantine: @tomhanks: WILSON! Tom hanks spouse: the names Rita, thank you @RitaWilson

[Bruce Kasrel @bkasrel]

@Starbucks shareholder and level 26 trainer having new @PokemonGoApp Frappuchino

[Bruce Kasrel @bkasrel]

Did you hear? #givingCMUday is the Tartan version of #GivingTuesday and it’s happening today! https://t.co/hHyhvgn6zK

[Carnegie Mellon Alumni @cmualumnihouse]

Andrew Carnegie himself was on campus today for homecoming festivities. Did you spot him? #TartanProud

[Bruce Kasrel @bkasrel]

#Thinkmarketing at aw week showing Watson at work