Unattributed

Ecom. Contribution margin maxxing.

[Unattributed @blendedonly]

Lol this might genuinely be one of the stupidest things I’ve ever heard.

For a lot of brands, paid is literally how you validate demand, find pmf and get to the first $1M in the first place.

[Codie Sanchez @Codie_Sanchez]

I'll die on this hill...

There is absolutely no reason you should touch paid ads until you're doing $5 to $10 million in revenue.

Learn how to create demand organically through content, partnerships, and outreach first. That's enough to take you to that 5-10M mark. Then once that engine is running, layer ads on top.

If you do it the other way around you risk getting eaten up by rising ad costs before your margins can absorb it.

[Unattributed @blendedonly]

1 testing CBO + 1 scaling cost cap campaign works for me.

Scaling campaign has 3 ad sets:

• Unaware / problem aware ads → cap slightly above target CPA
• Solution / product aware ads → cap around target CPA
• Most aware / offer ads → cap slightly below target CPA

Lets Meta spend more aggressively where the audience still needs convincing, while keeping the offer-heavy stuff tighter.

[Unattributed @blendedonly]

@wahg_one DM‘d you

[Unattributed @blendedonly]

@wahg_one kitchn io

[Unattributed @blendedonly]

Started using an ad auto launcher this week and holy shit this makes launching ads so much easier and more effective!

I used to waste a stupid amount of time manually launching ads + turning off all the creative enhancements.

Now it’s basically a few clicks.

One of those tools where you immediately wonder why you didn’t use it earlier lol

[Unattributed @blendedonly]

I was looking into building something pretty similar and one thing that kept coming up in my research was that older people don’t really like to identify as “old”.

So if you position a supplement too directly around age, buying it almost becomes an admission that you’re getting old.

Curious what your take is on that / if you’ve seen the same thing.

[Unattributed @blendedonly]

@EcomPadrino_ @conortrains Yeah that’s why I said in the post I couldn’t remember who made it 😂 credit to you man

[Unattributed @blendedonly]

@binghott @jforjacob Exactly. Which also makes “Meta didn’t spend on it so the ad is bad” a pretty bad conclusion.

[Unattributed @blendedonly]

@conortrains Of course! Share your setup once you’ve got it figured out.. Would be interesting to see how you structure everything

[Unattributed @blendedonly]

I used to kill ads way too early.

If Meta gave an ad basically no spend, I’d assume the algorithm had already decided it was weak.

Don’t really believe that anymore.

Now I want at least 1000 impressions before I make any conclusion about the creative.

[Unattributed @blendedonly]

@iamkevinkrieg And add “AS SEEN ON TV” somewhere!!

[Unattributed @blendedonly]

@EcomKostnchko_ What did you connect the Meta Ads MCP to?

[Unattributed @blendedonly]

@lukasenECOM Keep it up bro 🫡

[Unattributed @blendedonly]

I’ve seen a lot of hate for this guy and I don’t really get it.

If this schedule works for him and helped him build a successful business, great.

Doesn’t mean everyone should wake up at 4:45am and copy it.

I used to think being successful meant waking up at 5am, working out, then smashing out 3 hours of deep work before everyone else wakes up.

Tried it. I’m just not that guy lol.

I like sleeping until 8, having a slower morning, starting work around 9 and working later into the evening/night.

That’s also when I’m usually the most creative.

For years I kinda felt like I was doing it “wrong” because of all the 5am club / morning routine stuff you constantly see online.

But there is no objectively perfect schedule.

Some people are machines at 6am.

Others do their best work at 11pm.

Figure out when YOU perform best and build your life around that.

Don’t copy someone else’s routine and mistake it for a rule.

[Max Sturtevant @maxwellcopy]

My daily schedule running a 100+ client ecom agency...

Thoughts?

[Unattributed @blendedonly]

I’d probably test increasing the price of the one-time purchase first.

Make the subscription discount actually feel worth it.

Could just be that the gap rn isn’t big enough to justify the commitment.

A/B test the price increase of course.

Could be a bigger lever than changing the subscription widget.

[Unattributed @blendedonly]

@ecomrat Curious how you handle customs/duties on point 3 in practice.

If you’re shipping direct from a China 3PL to customers in the US/UK, are you shipping DDP so duties/taxes are handled upfront?

Or does the customer ever get hit with an import bill on delivery?

[Unattributed @blendedonly]

@kaixrogers AVA - Boomers will love this 😂

[Unattributed @blendedonly]

@dannybuck Nah you good