And we have lift off 🚀
Number one at the top @ExclusiveBooks store in the country, thank you to everyone for buying so many copies.
One more launch in Joburg on the 19th at The Tryst in and the big one in Cape Town on Wednesday the 20th at Century City convention center.
Another lie:
The map of the world. The standard Mercator projection map is conformal—it inflates the size of objects away from the equator.
This contributed to an inflated view of the relative importance of North America & Europe vs. equatorial regions.
Lie: Most people are bad.
If you watch the news, you're hit by a barrage of pain and fear.
It tells you to avoid your neighbor.
There are bad people out there, but most people are good.
They just want to be able to provide for their family and live well.
Love thy neighbor.
Lie: You have to become an expert at something.
Society celebrates experts in any given field.
But as @DavidEpstein finds in Range, many experts succeed because of the range of pursuits that preceded their main endeavor.
Become a polymath.
Generalize first, specialize later.
Lie: The smartest people always have the best answers.
The most intelligent people don't have the best answers—they ask the best questions.
Asking great questions is how you uncover the truth.
World Changers combine an ability to ask great questions with a bias for action.
Lie: There are timelines to achieve things in life.
The timelines we create for ourselves are mostly just arbitrary nonsense.
We create fake timelines:
• [X] title by [X] age
• [Y] salary by [Y] age
• Forbes [X] under [X]
There’s no fixed path—you create your own.
Lie: You should say no to most opportunities.
It's in vogue to say that you should learn to say no in order to protect your time.
I think it depends.
Early on, say yes—it puts you into growth-conducive situations.
Once you're established, say no—to focus & build leverage.
Lie: There are shortcuts to achieve success in life.
Everyone wants hacks or shortcuts, but there’s literally no such thing.
If anyone tries to sell you one, you should run away.
The only “hack” is relentless consistency.
It’s not glamorous—and it's not fun—but it works.
Lie: Big changes will just happen on their own.
I spent most of my life assuming that big changes would simply happen in due course.
I was wrong.
Nothing just happens—that’s for the movies, not real life.
You have to kick down the door and blast through to the other side.
Lie: You can learn everything you need to know by reading books.
You can read every business and self-help book in the world, but ultimately the only way to learn is by fucking it up.
Reading and studying is nothing without battle-testing.
Don’t fear failure—fail smart & fast.
Lie: Money can buy happiness.
I used to see people with money and assume everything in their life must be amazing.
I was wrong.
Money is correlated with happiness—but only up to a baseline level of life that's lower than you think.
Once above it, prioritize fulfillment.
Lie: You’re “too late".
It’s really hard to be “too late” with a mega-trend.
Every time I’ve told myself I was “too late” to invest, I was wrong—it was still early.
Humans are terrible at comprehending exponential growth.
When facing a mega-trend, you’re probably still early.
Lie: You need to have formal mentors.
The concept of “mentorship” has become too formal.
Asking someone to be your mentor feels like a big commitment.
Instead, build a Personal Board of Advisors.
A diverse group of 5-10 people you can go to for questions, advice, or feedback.
Lie: Very few people have anything of value to offer.
Life gets better when you realize you can learn from anyone.
No one is too old, young, rich, or poor to teach you something.
I’ve learned more from a conversation with my Uber driver than on a call with some famous gurus.
Lie: You need to have the perfect idea in order to build something meaningful.
There’s no shortage of great ideas, just a shortage of people willing to put in the effort to capitalize on them.
Ideas are cheap, execution is expensive.
The best way to stand out: Act.
Lie: You don’t have to work hard.
It's very in vogue to say hard work is overrated—but it’s not true.
What you work on is more important than how hard you work, but if you're striving for great things, you have to work hard.
It's not for everyone, but it's the reality.
Lie: You have to be interesting to get ahead in life.
Interesting people sound impressive, but the reality is that being INTERESTED is more important than being INTERESTING.
Interested people ask questions, listen, and observe.
They win by compounding knowledge efficiently.
Lie: Take all the advice that you can get.
Most advice sucks.
It's well-intentioned, but it's dangerous to use someone else's map of reality to navigate yours—even if they're experienced.
Winners learn to filter and selectively implement advice—take the signal, skip the noise.
Lie: The world is run by remarkable people.
Most of the people you admire are unremarkable.
This is an empowering realization.
Their success is not due to some intrinsic difference.
They built leverage to scale efficiently and had a powerful combination of effort & luck.