Don't mistake aspirations or actions as #businessmeasures.
@staceybarr notes that OKRs don't help us measure what matters. They focus us on implementation, not results. https://t.co/IO3VHSEN7v
#ThoughtLeadershipThursday "Asking a customer to make a choice is an admission that you don't know what they need. This can be as small as communication method or as big as the products and services they can buy." #cx#custexp#culture https://t.co/z1WpE47eyq
If teams can't find how they link to the organisation's strategy, help them measure their impact in the business model instead. https://t.co/IO3VHSEN7v via @staceybarr