Brian P. Kelly

Senior Brand Strategist, Plant Shop Owner (Plants' Inferno), DJ, Drag Queen, Queer Neuro-diverse T1D

[Rory Sutherland @rorysutherland]

I don't understand why ad agencies are trying to get AI to replace their creative people.

AI is desperate to please, makes things up on the fly and tells everyone what they want to hear. That seems a lot more like client service to me.

[Nicholas Fabiano, MD @NTFabiano]

You're not depressed, you just lost your quest.

[GREG ISENBERG @gregisenberg]

THIS chart is the CLEAREST signal of where the internet is heading.

social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback.

Brainrot is OUT.

they grew up online, saw the full cycle of social platforms, and learned early that endless scroll doesn’t make you happier or smarter.

they’re the LEADING indicator. their parents will follow in 3-5 years.

AI slop is the nail in the coffin.

every feed feels synthetic familiar faces, identical voices, recycled ideas. the “factory smell” of it all finally broke people’s curiosity.

but there’s an upside. every trend creates its anti-trend.

attention is shifting back to things that feel real, slow, and intentional.

people are paying for spaces that make them feel grounded, informed, and connected again.

the next $100M+ companies will engineer density, trust, and time well spent. they’ll build containers for meaning, then use AI to keep them organized, not optimized.

the internet’s oldest assumption that more engagement equals more value is breaking.

the white space i think is...

• "slow media" formats: weekly briefs, serialized content etc
• private groups that operate like clubs with applications and rituals
• provenance and identity layers that verify real creators and sources
• brands with offline gravity like real events, real belonging
• curated directories and vetted marketplaces
• paid memberships that deliver depth
• note: we share business ideas around this on @ideabrowser
• IRL anything - dinners, meetups, shared experiences

young people are abandoning social media faster than their parents are discovering it.

If you understand what that means, that's a big deal.

i can't stop thinking about this FT/GWI chart.

brainrot is OUT.

meaning is IN.

[Kea @jacquemusx]

A thread with 12 looks from Beyoncé x Balmain Couture and the #RENNAISANCE tracks they’re inspired by 👀

[Praveen Vaidyanathan @v_praveen]

We're treating young adults like children these days, who in many respects are like children of earlier years

via Anton Cebalo

https://t.co/s6DoF8xrhP

[Isabel🌻 @isabelunraveled]

i asked my former professor why he wakes up at 4am every day to do 3 hours of focused work and he said:

“the ego is quietest in the morning”

and that has stuck with me ever since

[Mollie Goodfellow @hansmollman]

Spotify Unwrapped but it’s the most unhinged voice note you sent this year

[Praveen Vaidyanathan @v_praveen]

It's refreshing to feel depleted in the pursuit of ideas because it reveals a sense of absolute commitment

via George Lois (in Damn Good Advice: For People with Talent)

[Dickie Bush 🚢 @dickiebush]

These 7 frameworks took me 1000 hours and 5 years of mistakes to learn.

I'll teach them to you in 5 minutes:

[Harsh Makadia @MakadiaHarsh]

Complete an hour of work in 5 mins with these 8 powerful AI websites 🧵:

[System1 @System1Research]

What's the secret to ads that entertain people of all ages?

@DomDwight of @Taylors spills the tea on @YorkshireTea's "Everything Done Proper" campaign.

Read the Q&A and access our age representation report insights here: https://t.co/UmtnCQy9qr

[Teddy Mitrosilis @TMitrosilis]

A famous psychologist revealed the secrets to building an elite mindset.

Here they are (and how you can apply them):

[Praveen Vaidyanathan @v_praveen]

The ad industry's creativity and effectiveness crisis is partly because we've forgotten how to make people laugh

via @DomBoyd

https://t.co/mucqnPa2E7

[Strength @the_endlessjoy]

@juliancole https://t.co/Puexc7bVHO

[Brian P. Kelly @brianptrckkelly]

@markpollard Gamified social content

[Brian P. Kelly @brianptrckkelly]

@SpoookyJedi @Cakes_Comics @BottleneckNYC Puts my BH to shame

[Brian P. Kelly @brianptrckkelly]

@laheena Gage & Tollner?

[Brian P. Kelly @brianptrckkelly]

@laheena Your dad 🥰

[Brian P. Kelly @brianptrckkelly]

@ImKayleeEllen 🫖

[Brian P. Kelly @brianptrckkelly]

@startupyworld Reviewing!! 💚