Britney Muller

Making "AI" Accessible | Founder of Orange Labs | AI Consultant + Educator | Keynote Speaker | Prev @huggingface @Moz (she/her)

[Britney Muller @BritneyMuller]

🔥 Candid review from David Ly Khim on my course 'Actionable AI For Marketers' and another really cool AI course, 'Build Your Own Apps'.

@davidlykhim is the CEO & Co-Founder of Omniscient, an agency helping B2B software companies turn content and SEO into growth channels. His team knows what works! 🚀

No paid endorsements here - just genuine thoughts from someone who took the courses and wanted to share his experience.

Links to both courses in the comments if you're curious!

[Britney Muller @BritneyMuller]

@ThatChristinaG Cannot get over this + Callaway's trash statement. Zero accountability, blames goodgood entirely while continuing to do biz w/them?! Where the hell is their pr team?!

[Britney Muller @BritneyMuller]

Brb going to short Callaway 📉

[Britney Muller @BritneyMuller]

Consider how many people approved this from ideation > creation > @goodgood_golf social's social post > @CallawayGolf REPOSTING IT!?!?

Callaway's statement is trash, takes zero accountability for amplifying this & points the finger entirely at goodgood 🤡s (who they will continue to do business with).

[Dave Wilber @TurfgrassZealot]

@GolfDigest The internet is forever.

Them deleting it didn’t work.

[Britney Muller @BritneyMuller]

@Timmahh1288 @CallawayGolf @goodgood_golf 💯! zero accountability

[Jonny Armtg @125milesnorth]

@CallawayGolf @goodgood_golf I won’t be buying any @CallawayGolf products after seeing the good good video. Who signed off on this? What’s the message? It’s okay to use violence against women? Women can’t use your products? Or women don’t belong in the game of golf. Really disappointing.

[Britney Muller @BritneyMuller]

@CallawayGolf @goodgood_golf Is this the one that hits women?

[Britney Muller @BritneyMuller]

@MelMitchell1 @stevenstrogatz Been loving your interviews lately, Melanie!

Was slightly in pain when the NPR interviewer kept asking Claude how & if it "thinks" though. There needs to be more AI literacy/education for non-technical professionals like journalists imo. curious what your thoughts are on that?

[Britney Muller @BritneyMuller]

5 of our neighbors got taken by ICE, this is not over. #Minneapolis

[Britney Muller @BritneyMuller]

@beyondcontent Hahaha fear we will continue to see wrapper models for a long time 🫠

[Britney Muller @BritneyMuller]

My understanding of the Siri <-> Gemini partnership:

Apple has very little AI talent (a common joke/talking point within industry) so they've licensed a custom 1.2 trillion parameter Gemini model from Google (fasted way to catch up). Apple is running this model from their own private cloud infrastructure so the AI power comes from Google's model, but Apple maintains control of the data/privacy layer while whitelabeling the tech as "Apple".

Would this be more of a licensing deal then? They're essentially renting the brain and building their own facade ontop.

[Britney Muller @BritneyMuller]

@bmadden12 You are too kind @bmadden12 🙏 Thank you so much, Brady! Actionable AI &amp; Orange Labs are better because of you.

[Britney Muller @BritneyMuller]

Been diving deeper into this attempted attack, will share findings shortly.

[Britney Muller @BritneyMuller]

🚨 Sophisticated "Journalist"/PR attack:

+Profile's already been changed:

[Britney Muller @BritneyMuller]

@dappermarketer was a real calendly link that used a routing page to the phishing attack page (that looked identical to Calendly)

[Britney Muller @BritneyMuller]

@sliimada Looked so legit, exact same Calendly UX 🥴

[Britney Muller @BritneyMuller]

@jauasia Looked JUST like a calendly link with calendly branding, everything... Said it was a sub brand tho: white pages or something "by Calendly" identical UX..

[Britney Muller @BritneyMuller]

@__mharrison__ Interesting! Great point. Yeah, this Calendly page looked so legit but the Twitter access made me pause.

[Britney Muller @BritneyMuller]

@lilyraynyc @OritSiMu Crazy, right!? Be vigilant! The link looked so legit, Calendly branding &amp; everything.

[Britney Muller @BritneyMuller]

@gaetano_nyc Looked so legit too... Had calendly branding, wild

[Brady Madden @bmadden12]

Some overdue thanks to @BritneyMuller

Much of what I understand about AI search and AI tools traces back to what I've been able to learn in her course "Actionable AI Insights for Marketers" and the entire Orange Labs community.

I've spent 15+ years in SEO and know Google inside and out, but when AI started reshaping search, I wanted to learn from someone doing real work not repackaging hype. That's Britney.

Her course changed how I think about:

🌲 How LLMs actually work under the hood [not the oversimplified version]
🌲 How AI systems select and cite sources
🌲 How to run real tests instead of chasing tactics
🌲 How to use AI in day-to-day work beyond just search
🌲 How to explain all of this to clients in plain language
🌲 Which AI tool is best in varying situations

And beyond the course... the community she's built is full of amazing people testing, sharing results, and being honest about what's still unknown in this space.

There's a lot of noise in AI search, and a lot of certainty being sold in an uncertain time, so I’m grateful to be able to plug into and learn from Britney and the community.

My non-paid endorsement is, if you're serious about understanding AI search and what it means for your business or your clients, take this course and join the community.

🌲🌲🌲

#SEO #AISearch

[Britney Muller @BritneyMuller]

@ARozenshtein @UMNews @AnthropicAI @mattbotvinick @curl_justin @jackclarkSF Predicted this 👏 Congrats!