bruce

Founder @Wayfinderboots,

[bruce @brucebotsford]

@Rivian I love you guys and I love my Rivian, but starting the rollout to all R1s is not the same as “now on every R1”

[david friedberg @friedberg]

I would like to see you make a voluntary contribution of 5% of your family’s $200M net worth to the government for important healthcare, childcare, and jobs. Don’t worry, it’s just one-time. Your $10M contribution will provide free childcare for over 1,000 California kids for a year! Once you’ve made your personal contribution to a more just and equitable society, I’ll support all your other asset seizure ideas. But you gotta go first…

[Citrini @citrini]

I really have to get better at buying whatever the President of the United States says to buy.

[unusual_whales @unusual_whales]

BREAKING: Well-timed oil bets ahead of major Iran war announcements totaled at least $7 billion, far exceeding earlier estimates, per Reuters.

The trades, spanning crude, gasoline, and diesel futures across multiple exchanges in March and April, and were ALWAYS done before announcements by Trump.

The traders made billions.

Unusual.

[Seth Harp @sethharpesq]

A billion dollars a day for the stupidest military campaign in United States history, Operation Oops I Shot Myself in the Dick

[Wayfinder Boots @WayfinderBoots]

The season is ending and you're about to make the same mistake most skiers make.

You're going to shove your boots in the garage until November.

Here's what actually happens when you do that 🧵

[bruce @brucebotsford]

New dynamic onboarding flow ✅
Delayed login / sign up ✅
Ski boot pain diagnostic tool ✅
Ski boot flex calculator ✅

Shipping updates on an almost daily basis to https://t.co/LJHpzWGpgy

[Wayfinder Boots @WayfinderBoots]

I've never seen an interactive tool online that helps skiers figure out what's actually causing their boot pain.

So we built one. Free. On Wayfinder.

🧵 Here's what it does and why it matters

[Wayfinder Boots @WayfinderBoots]

Two boots. Both say "130 flex."

One weighs 25% less. One turns into a brick below 20°F. One your bootfitter loves working on and the other they'll barely touch.

Same flex number. Completely different plastic.

Here's the thing nobody explains 🧵

[Wayfinder Boots @WayfinderBoots]

Every year brands announce "completely redesigned" ski boots that turn out to be last year's boot with a new colorway.

But 2026/27 is actually different. At least four boots are questioning assumptions about how a ski boot should work.

Here's what's worth paying attention to 🧵

[bruce @brucebotsford]

Fun new tool just dropped! Find your suggest ski boot flex with just a few clicks

[Wayfinder Boots @WayfinderBoots]

Ski boot flex is one of the most confusing aspects of buying ski boots. To help skiers find the right flex, we created a flex calculator. Try it out and let us know what you think.

https://t.co/FSazaBqqWw

[Wayfinder Boots @WayfinderBoots]

Shin bang ruins more ski trips than bad snow ever will.

And the instinct most skiers have when it starts? Loosening their boots.

That's the exact wrong move. Here's why (and what actually works): 🧵

[Wayfinder Boots @WayfinderBoots]

90% of skiers buy the wrong boot size online.

The problem? They don't know their "mondo" size.

I'm a certified bootfitter.

Here's the mondo sizing system explained (+ free chart):

🧵 Thread 👇

[bruce @brucebotsford]

I launched Wayfinder ~6 weeks ago because +70% of skiers are in the wrong sized ski boots. Since I launched I observed an pportunity to improve CTR from the landing page. Just shipped some updates to try to improve click through rates. Would love any feedback! https://t.co/jdCLIMpYOk

[Wayfinder Boots @WayfinderBoots]

New ski boots? Understand what to expect and how to break them in here. https://t.co/JRfUFd2tiF

[Wayfinder Boots @WayfinderBoots]

Buying ski boots shouldn't be so hard. Take the gamble out of buying online by using Wayfinder, the bootfitter for the rest of us.

https://t.co/O7EBBsIdOo

[bruce @brucebotsford]

I'm live on Product Hunt!

Wayfinder Bootfitters: Your digital ski bootfitter. 3 Recommendations in <5min https://t.co/DZwEBGNuSe via @producthunt

[bruce @brucebotsford]

@WayfinderBoots We are now live on uneed. Any love is much appreciated! https://t.co/x8vGJaXTvI

[bruce @brucebotsford]

Excited to share the first product I've been working on. This is just the start with other products under development. Give it a shot and let me know what you think!

[Wayfinder Boots @WayfinderBoots]

It’s about time. Time to ski more, fiddle less. Say goodbye to sore feet and endless fittings. Meet Wayfinder. The digital ski bootfitter that finds your perfect fit in minutes. Scan. Match. Ski.
[Link in bio] #FindYourFit #WayfinderBoots

[Lee Edwards @ledwards]

I love how someone at United was like “People will pay $8 to send one email and watch a loading spinner while pressing refresh for four hours.” He was right. They will pay. Every time.