Bryan Barletta - Sounds Profitable

Partner at @SoundsProfNews, an education, research, and advocacy group focused on growing the business of podcasting.

[Bryan Barletta - Sounds Profitable @BryanBarletta]

Hey folks! I’m Bryan Barletta, part of @SoundsProfNews, a research and advocacy firm focused on growing the business of podcasting through audience and monetization.

Check out our articles, research, podcasts, and deepdives at https://t.co/U8QJrqrDBd

[Ari Paparo @aripap]

A lot of people have been asking, so I created a form if you want Marketecture to acquire your side hustle:

https://t.co/pnTU8fNiAv

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@MarkBourrie @Spotify Any ads in a podcast, Spotify or not, were agreed to by the podcaster and placed either directly or with permission. Would love to know the podcast to see if I can share any additional insight.

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@MattCundill @SoundsProfNews @Podnews Would love to know the specific podcast's these people are listening to. Your replies to them are correct that it could be their direct ads or SPAN. I don't envy the headache Spotify has to deal with related to having two different yet similar ad offerings.

[Triton Digital @TritonDigital]

@BryanBarletta sat down with @benjaminmasse at @PodcastShowLDN to talk about Triton's podcasting solutions, tech efforts, adtech, and more.

If you want to connect with Benjamin to learn more about Triton's offerings, he'll be at @Cannes_Lions next week - send us a message!

[Hernan Lopez @hernanlopez]

Three key slides from @Spotify's Q1 earnings report (beloved by the street, as its market cap went up 16% following the announcement, close to its all-time high)

1. Revenue - consistent quarter-by-quarter growth across both premium and ad-supported segments.

2. Gross margin - a step change in both premium and ad-supported (which swung from negative to positive. This is important because ad-supported had been viewed primarily as a "funnel" towards premium, but now it's gross margin-additive on its own right.)

3. Operating expenses are down quarter-on quarter and year-on year. The combined effect of higher revenue at a higher gross margin and lower expenses = operating income went from a €156m loss to a €168m profit YoY, and they guided €250m in Operating Income for Q2

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@Myles_Younger Unrealistic. You haven't hit the submission forms maximum characters.

[Bulldog Reporter @BulldogReporter]

Podcast listeners pay more attention to ads than other media consumers—are podcasts part of your strategy? (@SoundsProfNews research) https://t.co/nALWuuRz1T #PR #podcasts #advertising #MediaPlacement

[IAB @iab]

Just Released: The #IAB/@PwC Internet Advertising Revenue Report: Full Year 2023! 📊 According to the report, internet #advertising revenues reached their highest recorded level of $225 billion between 2022 and 2023 (increasing 7.3% YoY). Learn more: https://t.co/diKlmksZfZ

[Libsyn Ads @LibsynAds]

A whopping 71% of #podcast listeners are willing to learn more about the brands that #advertise on podcasts – higher than any other medium and just ahead of #TikTok – according to our new study with @SoundsProfNews: https://t.co/vx0YYUc7F9

[Libsyn Ads @LibsynAds]

Did you know that #podcast ads outperform CTV and YouTube? @InsideRadio reports on the latest findings from the @SoundsProfNews study on podcast listeners’ views on #advertising: https://t.co/BeOTi57R0Z

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@John_Tyreman @SoundsProfNews Appreciate you sharing the report, but please keep in mind that choosing to crop out not only our logo but the logo of the companies that choose to sponsor our work (with no editorial control) is harmful. We don't even require your information to download our reports.

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@robgreenlee @webby2001 @JamesCridland @PodcastMovement @Podnews @SoundsProfNews James and Podnews are not competitors.

We offered James to be the exclusive news coverage at SXSW and he told us off. He posted "Karma is a bitch" in this very thread and complains about us on Mastodon.

We cover his work. He blocks ours for a grudge.

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@webby2001

[Ashley Carman @ashleyrcarman]

Scoop: Night, the talent agency behind @MrBeast and Kai Cenak, has acquired Rooster Teeth's The Roost Podcast Network, which works with creators like @TheoVon
https://t.co/ZBwxGbOLCs

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@airgups23 It’s where things are headed! Apple and Spotify both transcribing the episodes. General search improvements and eventually in episode search.

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@robgreenlee @webby2001 @PodcastMovement @Podnews @SoundsProfNews There is nothing correct or right in listing five out of six keynotes when your blog is suppose to cover major news in podcasting.

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@robgreenlee @webby2001 @PodcastMovement @Podnews @SoundsProfNews Hey Rob! These videos went live after our Friday newsletter was written. They'll be included on Monday.

James is not a competitor. We're not ad supported. We don't take equity/advisory/board seats nor commission. We're a trade association growing podcasting, not PodOpinions.

[Ashley Carman @ashleyrcarman]

Scoop: It's a generally accepted truth that Joe Rogan's podcast is the biggest on Earth (!) But how massive is his audience?

Last month, Spotify quietly started testing a feature that discloses how many followers podcasts on the platform have.

His show is almost 3X bigger than the next most popular.

[Bryan Barletta - Sounds Profitable @BryanBarletta]

Podcast AdTech took a long nap for the last few years. Innovation like what Mike and team are doing at RedCircle continue to impress me. Definitely check this out!

[Mike Kadin @mkadin]

Announcing @getredcircle's latest product OpenRAP.

The first-ever automated host-read ad platform spanning across podcast hosting platforms.

OpenRAP delivers new host-read advertising demand to podcast creators, without requiring them to switch their hosting to RedCircle.

[Bryan Barletta - Sounds Profitable @BryanBarletta]

@AdtechGod "Hey Toilet, play AdTech God Podcast"
https://t.co/HaiuiuarCT