Bryce McElhaney

Marketing for @yarbroughair. Blue Collar Broughs podcast producer. all good things start with a cup of coffee ☕️

[Bryce McElhaney @bryce_mac]

Loving the keto/carnivore diet rebrand

[Bryce McElhaney @bryce_mac]

How to never run out of content ideas for your business

Create 🤳
Optimize 📈
Repurpose & Relate 📝
Rank 🏆
Repeat 🔁

[Bryce McElhaney @bryce_mac]

@OpenAI SEO just got a whole lot more interesting

[Bryce McElhaney @bryce_mac]

Listening to @garyvee go unhinged on his Day Trading Attention audiobook

Come for the book, stay for the side rants

[Bryce McElhaney @bryce_mac]

me when my coworkers decide to rearrange their desk again

[Bryce McElhaney @bryce_mac]

Here's how the interview turned out.

Appreciate @foxweather for the opportunity to talk about staying cool and saving money!!

[Bryce McElhaney @bryce_mac]

We were asked to do a live interview on national TV.

It didn't go according to plan.

[Bryce McElhaney @bryce_mac]

Here's what I learned that early morning:

1. My boss's phone doesn't fit on my iPhone tripod mount.

2. Holding an iPhone 15 Pro Max up for 3 minutes and 46 seconds will make your shoulders burn.

3. I have no idea how live TV producers do what they do.

[Bryce McElhaney @bryce_mac]

If ATTENTION is the new currency, TRUST is the gold standard.

I’m diving into the attention economy with Tim Wu’s “Attention Merchants” and it’s blowing my mind.

This book gives a lot of perspective on journalism and advertising.

[Bryce McElhaney @bryce_mac]

Work for the house AI thinks you live in

[Bryce McElhaney @bryce_mac]

Not gonna lie, I've been sleeping on @MicrosoftEdge's sidebar.

Between Teams, Copilot and socials, this legitimately improves my workflow.

[Bryce McElhaney @bryce_mac]

Here's a local marketing lifehack I learned:

➡ take your team out to lunch
➡ take a selfie
➡ tag the restaurant on social
➡ share on community pages
✅ everybody wins

[Bryce McElhaney @bryce_mac]

@nielsen It makes sense to me that we see more measurements in digital channels over traditional, but to say that 62% do not evaluate both blows my mind

[Bryce McElhaney @bryce_mac]

Reading through @nielsen's annual report and this caught my eye:

62% of marketers do not evaluate the holistic ROI of their marketing efforts

[Bryce McElhaney @bryce_mac]

I am blown away by @OpusClip

This is the best AI tool I've experienced for content so far, couldn't recommend it more

[Bryce McElhaney @bryce_mac]

@JakeBaldino @gameinformer pure nostalgia right there!

[Bryce McElhaney @bryce_mac]

@semrush Making a hard shift right now -- dialing down on paid search and putting way more eggs in the SEO basket.

Paid search has been underwhelming in the service marketing space through Q1