Bryce Shilton

📍London ▰ #okstate loyal and true

[NBA @NBA]

Europe, get ready! ✈️🌍

The NBA will host SIX regular-season games in Europe over the next three years, with games to come in Berlin and London (2026), Manchester and Paris (2027) and Berlin and Paris (2028).

🗞️ https://t.co/4NoauGQOj7

[Bryce Shilton @bryceshilton]

@WarJessEagle @CraigInglis I see this a lot in sports. Someone new comes in and wants to make their mark on things, changing the identity and hurting brand consistency in the process.

Easy to all of a sudden have a team that has burned through three masterbrands in six years (and a disconnected fanbase).

[Bryce Shilton @bryceshilton]

@AnneFed @AFL Congrats Anne, you should be really proud of your work at the AFL! Excited to see what you can bring to the Crows

[Bryce Shilton @bryceshilton]

@kenzianidiot I love this so much

[Bryce Shilton @bryceshilton]

@WarJessEagle I remember @ShahbazMKhan talking about this years ago on his pod.

These rankings don’t take into account business goals, department priorities and what teams are actually measured on internally.

Same goes with blogs ranking teams based on edgy tweets rather than strategy 🥱

[Bryce Shilton @bryceshilton]

@jappleby Here’s a new article header for you! 🎄

[Bryce Shilton @bryceshilton]

@JonnoSimpson How much longer do we think @TwitterSportsAU has?

Used to be the gold standard for best practice.

[Bryce Shilton @bryceshilton]

@milkkarten @jappleby I had the exact same thought. I think a lot of brands have used this grey area to access sounds like this.

Similar to when brands use sounds that have a subtle edit or remix of the song they want, then use that sound instead of the official one that’s blocked as commercial audio

[Bryce Shilton @bryceshilton]

@Zonozi @amanouch110 @Zoomph @CroninTilt Congrats! Well deserved.

[St Kilda FC @stkildafc]

Our 150 Heritage range is hereOur 150 Heritage range is hereOur 150 Heritage range is hereOur 150 Heritage range is hereOur 150 Heritage range is here.

[St Kilda FC @stkildafc]

Together, we celebrate our proud culture as one.

𝗕𝗮𝗹𝗲𝗿𝘁-𝘂𝘁 𝗸𝗼𝗼𝗹𝗶𝗻 𝘂𝘁𝘁𝗲𝗿 𝗺𝗼𝗼𝘆𝗼𝗼𝗽. Strength Through Loyalty.

[Bryce Shilton @bryceshilton]

2016: Interviewing @matthewdelly in Oklahoma City while he was on the Cavs.

We did a second interview after the game in the locker room, where LeBron spent half the time trying to distract Delly in the background while he recorded pieces to camera 😅

[Adobe Lightroom @Lightroom]

one photo that makes you go "i did that"

[Bryce Shilton @bryceshilton]

@WarJessEagle ‘Educational’ is such an underrated content hook. Layer it with a tone of voice that’s approachable and true to the brand and it’s likely to be a winner.

Less snark, more of this!

[Bryce Shilton @bryceshilton]

@ShahbazMKhan @Nike You’re a star @ShahbazMKhan! Congrats and well deserved.

[Bryce Shilton @bryceshilton]

@SamBunn9 🤝

[Bryce Shilton @bryceshilton]

@sophiereis9 Doing a great job! Well done on another excellent event and coverage on the global stage.

[Bryce Shilton @bryceshilton]

These little moments are what turns kids into fans for life.

Stand-in skipper Callum Wilkie gives a young Saint the thumbs up just before the first bounce at the ‘G on Saturday night.

[Bryce Shilton @bryceshilton]

@TomCRobertson Can confirm that Ross is excellent to work with!

Some great work from @SamBunn9 here 🤝

[Bryce Shilton @bryceshilton]

@jappleby Don’t let perfect be the enemy of good! You can edit, pivot and optimise as you go. Excited to see what you have in store.

[St Kilda FC @stkildafc]

Celebrating the 𝙧𝙚𝙖𝙡 legends of St Kilda, our fans.

Here’s to another 150 years!

Be part of history. Join now → https://t.co/l85JYvofWw