Brian Gallagher

Hails from NYC. Now in NJ. Former Marine. Vet Advocate. Comms. Exec in the ad tech space. I inhale data and exhale content and random tweets. Thoughts? My own.

[Brian Gallagher @btgallagher]

@KimekoM Storytelling? Check out Smartless. Cultural Commentary? @karaswisher and @profgalloway does an amazing job 2x a week with Pivot and Dinner Party Download is decent too.

[Brian Gallagher @btgallagher]

What this year's Super Bowl ads said about diversity, influencers and commerce. Great article from @antoinettesiu

https://t.co/qioDw0oCRy

[XR Extreme Reach @xrextremereach]

Seeing this ad and being able to work with @dunkindonuts to help serve their ad during the #SuperBowl is an out-of-the-world experience.

[Brian Gallagher @btgallagher]

@PRWeekUS C’mon…DunKings all the way! “Sometimes it’s really hard to be your friend.”

[XR Extreme Reach @xrextremereach]

It is a pleasure to power your #SuperBowl2024 ad to enhance your message of building body confidence. #KeepHerConfident

[State Farm @StateFarm]

@xrextremereach,
#AgentStateFarm salutes you. 🫡

See @JakeStateFarm and Arnold Schwarzenegger in our 60-second movie on 2/11. 🏈

Reply #stop to unsubscribe.

[Brian Gallagher @btgallagher]

Started off pre-Cannes with old friends/new friends great food and bad lighting. #CannesLions2022

[Brian Gallagher @btgallagher]

@JimLaPorta Needs more cowbell.

[Brian Gallagher @btgallagher]

Looking to rid media waste in an impactful way? Here’s a 5-point action plan that puts the consumer first and ensures the future of ad-supported media from @amobee’s SVP of Marketing, Pam Zucker via @adexchanger: https://t.co/z1Jqs6Ww5H #advertising #media #tvadvertising

[Brian Gallagher @btgallagher]

Amen to that. Marketers and agencies need a diversified strategy that includes tech to reach audiences.

[Jack Bamberger @JackBamberger]

Great observation by Publicis' CEO in the WSJ today. The disruption from cookies to identity is real. But, to reach audiences, marketers will need to leverage tech w/their 1st party data. https://t.co/2EGqB50RK6 @megancgraham

[Brian Gallagher @btgallagher]

@shiralazar Not sure of your budget but a Hero Grill System might be apropos for tailgating season. It's small, portable and quite frankly -- different than what people usually send.

[Innovid @innovid]

We loved being a part of the conversation at @Survata's Masters of Brand Measurement! Our GM of Measurement & Analytics, @jessicashogue, shared her insights alongside other experts from @MeetAmpersand, @MediahubGlobal, @Roku, @PublicisGroupe & @TremorVideo.

[Brian Gallagher @btgallagher]

@jenny_rooney @Forbes @ForbesCMO @ForbesWomen @ForbesUnder30 That’s great news! Congrats, Jenny!

[Brian Gallagher @btgallagher]

Innovid's CTO explains in 60 seconds why they days of privacy as an afterthought are over. "We must work with something that is very clear for the user...and maybe create a better value exchange..." https://t.co/DNEgZ16cBs @chalozin @TVREV #privacy #CTV #ConnectedTV #CTO

[Brian Gallagher @btgallagher]

@Roku

[Brian Gallagher @btgallagher]

@latifnasser @latifnasser - Ep1 was by far one of the top 3 stories I listened to on @Radiolab. Extremely captivating...Congrats on a fine piece of work. Can’t wait to listen to the rest.

[Brian Gallagher @btgallagher]

So what's top of mind priorities for marketing leaders?
6 CMOs' from well-known brands share their insights with @eMarketer: https://t.co/TQZamqmAzm #Marketing #CMO #Marketers #Strategy

[Brian Gallagher @btgallagher]

Sunday winners other than KC Chiefs and that lucky co-worker in your office pool? Fox Sports for streaming the game in 4K and Verizon for its 5G network in the stands. Losers? Advertisers not being able to implement interactive ad units. https://t.co/q5BA3Nui2M #adtech #ctv #ads

[Brian Gallagher @btgallagher]

@sarahfrier Congrats! Already marked my calendar for April 14 to pick up a copy!

[Brian Gallagher @btgallagher]

The Chiefs aren't the only ones to get a big win! @Innovid's work with @Pringles set us up for a 1st Place win in TV or Interactive/Enhanced TV category with @MediaPost's Creative Media Awards! https://t.co/1ru9QpCVtD #winning #CTV #commercials #connectedtv