Yann Serge

Done-for-you YouTube for B2B & SaaS · A professional host on camera, so your team never films · $10.2M+ in sales from search & YouTube

[Yann Serge @buildwithyann]

You can waste years on B2B YouTube before you realise it was always search.

That's the game.

Don't believe me? Try this today:

1. Write down the 10 things your buyers type before they buy
2. Search each one on YouTube
3. Look at who answers it (spoiler: mostly not the brands)
4. Pick the one with the weakest video on top
5. Make the better version, with the exact search as the title
6. Put a real person on camera
7. Publish it and leave it alone for 60 days

Once that video shows up for YOUR buyers' searches, then you can make the brand video.

Now look at where your demos come from.

That's when you'll get which game you're actually playing.

[Yann Serge @buildwithyann]

I scraped all 524 of Alex Hormozi's YouTube videos with Claude Code...

And turned what his best ones do into 4 prompts you can steal.

Hormozi doesn't make YouTube videos to go viral. He makes them to sell, and he says so.

So I had Claude Code read 191 of his transcripts and break down the titles, thumbnails, intros and asks.

One thing jumped out right away.

17 of his 19 best business videos use one precise number to build credibility in the first few minutes. Like "Over the last 13 years I've personally closed 4,000 sales."

Only about a third of his average videos do. Many use his usual line about his companies instead.

I'm Yann, founder of Renom: $10.2M+ in sales from search & YouTube.

That's one finding. I put the rest into a free Notion guide: The Hormozi YouTube Playbook.
Inside:

1. The buyer psychology behind his best titles + a prompt that writes 10 like them for your business

2. His proof ladder for when you don't have a big number yet + a prompt that writes your intro 3 ways

3. The layout of his winning thumbnails + a prompt that builds yours in ChatGPT from just your title and a photo

4. Where he sells inside a video, and how short the ask is + a prompt that writes your 20-second version

5. The 9-point checklist to run before your next video

Reply "HORMOZI" and I'll DM it to you.

(Follow me so I can DM you.)

[Yann Serge @buildwithyann]

Stop telling me you have no time for YouTube.

Your sales calls already wrote the scripts:

→ Pull the 10 questions prospects ask on every call
→ Type each one into YouTube
→ Answer it on camera, one video per question

The search does the rest.

10 videos from one week of calls.

Endless content.

[Yann Serge @buildwithyann]

If you run a SaaS, YouTube SEO is the easiest win on the table right now.

YouTube shows up in most B2B searches now, either right in Google's results or as a source behind the AI answer.

Make one video for each search people type right before they buy, with a proper transcript. That's it.

And the AIs start picking it up pretty quickly.

[Yann Serge @buildwithyann]

Look at what AI startups are paying for attention right now and it's hard not to want to own a distribution channel.

YouTubers are getting $30k+ for a single video on a new agent or model

IG creators are getting $20k+ for one reel

Hundreds of startups raise money every day, and all of them need buyers to find them. Attention is the scarce part.

The video I'd actually want to own is the one a buyer finds on their own, because they typed exactly what the startup sells into YouTube. That one keeps working long after a sponsored slot has expired.

[Yann Serge @buildwithyann]

You can go crazy on YouTube:

> Shorts
> Podcast clips
> Founder vlogs
> Behind-the-scenes
> Thumbnail A/B tests
> Posting 3x a week
> Trending topics
> Collabs
> Livestreams
> Brand films

Or you can make one video for each thing your buyers search before they buy.

One search, one video, one buyer who already wants what you sell.

Video 1 gets found.
Video 2 gets found.
You make video 3.

That's the whole strategy.

[Yann Serge @buildwithyann]

My recommendations show up all over AI answers.

I don't make a cent from them.

For years, I ran affiliate sites and YouTube channels that compared products.

Someone searched, found my comparison, clicked my link and bought.

The brand got the customer, and I got a 5 to 10% commission.

That slice kept getting thinner:

→ one partner switched to a new affiliate platform, and the site and channel I’d built around it lost most of their income
→ plenty of people watched my videos, then went and bought without ever clicking my link
→ now AI answers hand out my picks without the click at all

At some point it hit me.

Thing is, my content was doing the convincing either way.

The brands benefited from every sale my content influenced. I only got paid for the ones I could track.

So yeah, I didn't stop making videos that help buyers choose. I changed who I make them for.

Now they live on the brand's own channel, and the sales they bring in are theirs, clicked or not.

And instead of living off commissions someone else can cut, I get to build something with the brands for years.

If you sell B2B software, there’s a good chance someone like the old me makes the videos your buyers watch before they choose.

Look up a few of their searches on YouTube, and check whether you’re even in them.

[Yann Serge @buildwithyann]

Rippling was valued at $16.8B in its last round.

But its regular YouTube videos barely get a few hundred views.

I went through their latest uploads: customer clips, product launches, brand spots, a series on how LLMs work. Not one is titled after something a payroll or HR buyer would type.

The brand spots aren't the problem. Thing is, nothing they've posted lately is made for the buyers who search.

The funny part is that Rippling already has proof it would work.

In 2024 they posted a 2-minute video titled after a buyer search: "What is mobile device management (MDM)". Two years later, it's still #1 on YouTube for "mdm software".

Even their own product gets explained by someone else. The #1 video for "rippling payroll" is a walkthrough by a third-party site, with 37K views. The first Rippling video in those results is a 30-second ad.

So I mapped out the YouTube plan I'd run for them, starting from what their buyers type:

- the 5 searches I'd go after first, where a single Google click costs up to $292

- who wins each one today, and what the buyer behind it actually wants

- the video I'd make for each, built on what already works

It's all in the notes below.

And none of it is specific to Rippling. Any SaaS whose buyers search before they buy can run the same play.

If you want the same 5-search breakdown for your company, DM me your website.

[Yann Serge @buildwithyann]

We're looking for a thumbnail designer at Renom.

B2B & SaaS YouTube channels. Clear concepts, strong click appeal, no clutter.

Remote. Long-term collaboration.

Drop your best thumbnails below or tag a designer you rate 👇

[Yann Serge @buildwithyann]

@hectorserrranoo @WisprFlow Hmu if you need video ideas, I have some that could work well for Wispr

[Yann Serge @buildwithyann]

My website took 9 months to drive $20K a month in sales.

My YouTube channel took 3. Same niche.

After years of SEO, YouTube is the fastest SEO I've ever done.

It's the same game. Someone types what they want to buy, finds my video instead of an article, and buys through my link.

The difference is the wait. My website sat for months before its first sale. On YouTube, the first one came within weeks of the first video.

Thing is, most B2B companies I look at only play the slow version. They've got a blog with years of articles, and nothing on YouTube for the exact same searches.

At Renom, we take those searches and turn them into videos your buyers find, with a host on camera so nobody on your team has to film.

P.S. Send me your website and I'll tell you which of your Google keywords are wide open on YouTube.

[Yann Serge @buildwithyann]

I run a YouTube agency, and I'm not comfortable speaking English on camera.

I'm French. I've been writing scripts and making videos in English for years, with someone else's voice on them. Speaking it myself is another story.

Launching an agency made that harder to ignore, so I decided to get better fast.

A couple of weeks ago I started a simple habit: most days, I go for a walk and dictate my notes out loud in English (Wispr Flow turns them into text). What I did that day, the questions I’m still chewing on, what comes next.

Sometimes people walk past and probably think I'm crazy.

It's working, though. My thoughts come faster in English now, and I translate less in my head.

Those walks also showed me how strange it is to talk with nobody in front of you. You carry the whole thing yourself, and that's exactly what a camera asks of you.

Most B2B founders speak English just fine. Talking alone to a lens is a different skill, and few of them have months to practice before they publish / want to do it.

That's one reason every Renom video can have a professional host on camera. We write the script, the founder/CMO approves it, the host does the camera part.

P.S. If your YouTube channel stalled because nobody on the team wanted to be on camera, send it my way. I'll tell you which videos I'd hand to a host first.

[Yann Serge @buildwithyann]

A YouTube video I posted last December drove another $4,293 in tracked sales last month.

From 466 views.

Since it went live, it's at 2,169 views and $29,605 in sales.

If I only looked at the view count, I'd call that video a flop.

Most of the views come from YouTube search. People had a decision to make, they searched, they watched, and 20 of them bought.

Your buyers work the same way. They aren't millions of people, they're the few hundred a month who type exactly what you sell into YouTube.

So I don't judge a video by its views anymore, only by who's watching and what they searched to get there.

P.S. Curious what your buyers type into YouTube? Send me your website in a DM and I'll pull the searches for your category.

[Yann Serge @buildwithyann]

Every B2B founder gets told to be the face of their content.

HubSpot Marketing has 643K YouTube subscribers, and neither Brian Halligan nor Dharmesh Shah hosts it.

On LinkedIn, fair enough, be the face. I'm doing exactly that right now.

On YouTube, I keep seeing founder-led channels stall:

- the founder films 2 or 3 videos, then deals and board updates eat the calendar
- the only videos are the ones the founder wants to make (a launch, the raise, a panel), none built on what buyers search
- not every founder is comfortable on camera, and it shows
- webcam in a corner, screen share behind, no editing: not cheap, just boring to watch
- 3 videos, about a hundred views each, and the team decides YouTube doesn't work for B2B

HubSpot doesn't have those problems. The people on camera are good at it, and showing up every week is their job.

The founder still has a place, sure: the big announcement, the story of why you started.

The weekly videos just need a host, scripts built on what your buyers actually search, and 20 minutes of your time to approve them. No HubSpot budget required.

That's exactly what we do at Renom.

P.S. Send me your website and I'll tell you which 4 videos I'd put a host on first.

[Yann Serge @buildwithyann]

Some B2B software companies pay $279 for a single Google click.

And on YouTube, that same search gets answered by someone who doesn't even sell the software.

The search is "accounts payable automation". I checked the volume first: 1,600 people type it every month in the US, and YouTube suggests it as soon as you start typing.

The #1 video has 84K views. so yeah, people want this answered.

It's from an accounting coach, and he walks through one tool, start to finish, with a link to try it.

So the demand is proven, and you can see exactly what the leader covers, and what he skips.

He never compares the main tools, or says which one fits an in-house finance team. If I sold AP software, that's the video I'd make, with my own product in it.

You can run this check in five minutes:

1. Open Google's Keyword Planner / Ahrefs / Semrush / whatever you use, and find the keywords in your category with real search volume AND a high cost per click.
2. Type the five best ones into YouTube, logged out.
3. Open the top video and write down what it doesn't answer.

That list is your first batch of videos.

P.S. If you'd rather I run the check for your category, send me a DM with your website.

[Yann Serge @buildwithyann]

If Comp AI hired me to run their YouTube channel, here are the exact 5 videos I'd publish first.

Quick context. They raised $34M in September, and they already put real effort into YouTube: 39.6K subscribers and a 14-episode founder series. That's 10x the size of Vanta's channel.

What I couldn't find is anything built for search. Their videos that answer buyer questions are all under a minute, and none of them shows up in YouTube's top 10 for the searches below. Nothing new on the channel since April 20 either.

Thing is, their buyers are searching. I checked the top 10 for each of these, and nobody really serves them yet:

1. "Vanta Alternatives 2026: 5 Options Compared (Price, Speed, Lock-In)"
Advertisers pay about $510 a click for this one on Google. You don't pay that for people who are just curious. When I searched it on YouTube, most of the top 8 were short "Top 6" lists that put Process Street, a workflow tool, at #1. Comp AI's own 37-second clip doesn't even make the top 10.

2. "SOC 2 Compliance in 2026: What It Takes, How Long, What It Costs"
12,100 Google searches a month in the US. The #1 video on YouTube is Secureframe's, from 2021, with 165K views.

3. "HIPAA Compliance for Software Companies: The 2026 Checklist"
4,400 searches a month, and the top YouTube result is a 10-year-old video about HIPAA staff training.

4. "SOC 2 Type 1 vs Type 2: Which One Will Your Customers Ask For?"
880 searches a month. The top three videos are 6 to 11 years old, and one of them still has 74K views.

5. "SOC 2 vs ISO 27001: Which One Do You Need First?"
About $124 a click on Google, and the most-watched answer in the top 10 (13K views) comes from a consultant with under 1,000 subscribers.

Lewis doesn't need to be on camera for any of this. A host presents, the team approves the scripts, and that's exactly how we work at Renom.

P.S. Lewis Carhart, or anyone on the Comp AI team: I've got the full breakdown ready. Say the word and I'll send it over!

[Yann Serge @buildwithyann]

In January, a YC startup posted a video about their $108M raise.

And that's still the last video on their channel.

I scrolled through the rest: YC panels, a hackathon, and the office dog's first birthday (cute, but nothing a buyer would ever type into YouTube).

And their buyers do search. They sell insurance to startups, and "D&O insurance" alone gets 5,400 searches a month in the US, from people typing exactly what they sell.

When I looked it up on YouTube, the first result was a 5-year-old video from an insurance broker. so the spot's wide open, and has been for years.

They can obviously pay for videos. The founder just doesn't have a free afternoon to sit in front of a camera.

That's why I started Renom. We do the full market research and the scripts, and a pro host presents the videos on camera.

All the founder does is a 20-minute call and a few approvals.

P.S. Want the same audit for your category? Reply here and I'll send it over.

[Yann Serge @buildwithyann]

We’re looking for a YouTube video editor at Renom.

B2B & SaaS talking-head videos. Clean editing, great pacing, polished motion graphics.

Remote. Long-term collaboration.

Drop your best work below or tag a great editor 👇

[Yann Serge @buildwithyann]

I looked at the YouTube channels of 585 B2B startups from Y Combinator.

If your videos get around 100 views each, you're not behind. 327 of them had a channel I could measure. The typical one gets 124 views a video (median of its last 15 uploads), and almost half sit under 100.

These companies already did the hard part: scripts, filming, editing, uploading.

My read is that the videos don't match what people are searching for. The topic, the title and the content were picked from the inside, not from the search bar.

And it's worth fixing, because YouTube doesn't stop at YouTube anymore. Ahrefs found it's the most cited source in Google's AI Overviews, about 1 in 5 citations.

If your channel is stuck around 100 views, here's what I'd do first:

1. Run a keyword study before you film anything. Find the searches in your category that actually have volume, on YouTube and on Google.

2. Check that every title contains the keyword people type. It can still be catchy, but the keyword has to be in there, and the video has to answer what that search is asking.

P.S. Drop your channel in the replies if you want me to look at it, and I'll send you what I'd change first.

[Yann Serge @buildwithyann]

@Suprva02 Consistency. Your stats are already quiet good for only 5 videos posted 👍