Ashden

Brand Designer for Startups & SaaS
Sharing branding, ideas & things i'm making
Open for projects → [email protected]

[Ashden @byashden]

Every savings app shows you numbers and charts. None of them show you the feeling, the one you had as a kid dropping coins in a pouch, not thinking about interest rates, just "this is mine, for later."

That's the gap we designed Plush around, a fintech branding and logo design project built on that one childhood memory. The hard part in this fintech app branding work wasn't making it cute. It was keeping the savings app logo design playful without losing trust, which in fintech branding is everything. A rounded pouch mascot, bold confident type, a dot system that literally shows small savings adding up into something bigger.

Small savings, big feeling.

[Ashden @byashden]

@sahildabasss what's sunday? 🫩🥲

[Ashden @byashden]

@helloakriti Love this color combo

[Ashden @byashden]

Some problems need two croissants.

Boy & Babe is a concept café and bakery for couples: a place for a coffee, something from the bakery, and a slow hour together.

The brief: warm and inviting, without getting loud or overly playful. So the couple became the whole idea. A minimal illustration system, a B&B monogram, and a quiet look that leaves room for the moment itself.

The system 👇
Logo + monogram, typography, color, couple illustrations, menu, business card, packaging, cups, bags and more.
Concept project.

Open for brand projects for local businesses and startups → DM

[Ashden @byashden]

@shahnur0007 Thanks

[Ashden @byashden]

Brand Guideline for Nodo ✨

[Ashden @byashden]

@0xhammermann Thank you so much

[Ashden @byashden]

@AJ_brains thanks!

[Ashden @byashden]

Typeface construction for a brand guideline: every curve, every anchor point ✨

[Ashden @byashden]

@PeterIrunokhai Amazing

[Ashden @byashden]

@devxnuj 😍🔥🔥

[Ashden @byashden]

@andriy_uiux broo many many thanks 🙏🫂

[Ashden @byashden]

@byamine__ My fav one 🥹

[Ashden @byashden]

@MoizArshi29 Congrats man

[Ashden @byashden]

@aecyydesign So goood

[Ashden @byashden]

@mehmetozsoyart Amazing

[Ashden @byashden]

@itsdesszn That's cool

[Ashden @byashden]

@LucieBajgart All are so good 🔥

[Ashden @byashden]

@lucasxfields Amazing mark

[Ashden @byashden]

@xchylerdrenth Cleaan 👌🏻