thee social strategist

a digital consultant helping you with all things social media, branding + marketing. ✉️ DM to get started on improving your online presence.

[thee social strategist @bycsih]

Whether it’s TikTok, Instagram or Twitter, I’ve seen 100s of negative experiences of using influencers on here so I thought I’d write a thread giving some tips on ✨PAID Content with Infleuncers✨

[thee social strategist @bycsih]

Good point! I always forget as I’m used to the Paid version ⬇️

[Semrush @semrush]

@bycsih Hi there! Thanks for recommending us, just so you know we also have a free version 🙂 You can read more about it here: https://t.co/YLzsyeGJmS. - Szymon

[thee social strategist @bycsih]

Your websites internal analytics system. Websites built on things like Wordpress, Wix and Shopify have internal analytics system (although very restricted in terms of metrics) this can be the easiest / quickest way to get an idea of your traffic and where it’s coming from.

[thee social strategist @bycsih]

Working on a review of a client’s SEO health and thought it might be helpful to list off a few resources that small businesses can use to measure their SEO health ⬇️

[thee social strategist @bycsih]

SEMRush isn’t free, but if you have the cash - it truly is worth it. You find detailed info about website errors that may affect your ranking via Site Audit, any negative backlinks via Backlink Audit, what keywords you’re ranking for via Position Tracking. It’s a big HELP.

[thee social strategist @bycsih]

Ignore the typo 🙄

[thee social strategist @bycsih]

Whether it’s TikTok, Instagram or Twitter, I’ve seen 100s of negative experiences of using influencers on here so I thought I’d write a thread giving some tips on ✨PAID Content with Infleuncers✨

[thee social strategist @bycsih]

Last but not least, an important part that is often forgotten is evaluating the success of the investment. Note down follows, engagement and sales before + after the content has been posted - this will help you learn for the future and make decisions that grow your business 📈

[thee social strategist @bycsih]

Whether it’s TikTok, Instagram or Twitter, I’ve seen 100s of negative experiences of using influencers on here so I thought I’d write a thread giving some tips on ✨PAID Content with Infleuncers✨

[thee social strategist @bycsih]

The second thing that shows professionalism 👩🏾‍💼is a CONTRACT 📑. Get it in WRITING!!! Smaller influencers can be tentative but especially if you’re sending large amounts of products or paying large rates, it’s important to protect your business.

[thee social strategist @bycsih]

@RejiYates Done App is really simple and works great for this kind of thing!

[thee social strategist @bycsih]

@topicals Thank you!

[thee social strategist @bycsih]

@topicals is one of the most exciting skincare brands of 2022. Their founder @olamideaolowe accumulated $12.6 million in their latest venture fund raise, stocked in Sephora, there's no doubt that Topicals science-backed skincare and bright, distinct branding is WORKING.

[thee social strategist @bycsih]

Finally, I created a feed concept for the @topicals Instagram feed. Before-and-afters are one of the biggest ways to engage new customers. Encouraging customers to create their own user-generated content can be incentivized with discount codes and giveaways. Pictures don't lie!

[thee social strategist @bycsih]

Twitter is also a GREAT way to establish connections with skincare enthusiasts, Topicals could lean into creating threads and Twitter takeovers by popular accounts like @alicialartey @makeupforwoc on Twitter.