Stefan Byrd-Krueger

Officer at ParsonsTKO, Digital strategy and analytics expert, non-profit management enthusiast, commercial space industry fanatic.

[Stefan Byrd-Krueger @byrdkrueger]

@LegendreJulian I'm afraid we never published a full report. The linked blog post offers a glimpse into analyses we connected in support of our client work.

Happy to discuss further with you. DM if interested!

[Stefan Byrd-Krueger @byrdkrueger]

We work with a lot of #thinktank orgs, and reviewed tweets from more than 130 of their accounts to learn what works. Here are some findings about their images! https://t.co/M2PVfGdMuo #nptech #DigitalMarketing

[Stefan Byrd-Krueger @byrdkrueger]

Data equity is not just about protecting people from harm, it is about giving people power over how they are represented in data #datavalues cc @jslotin

[Stefan Byrd-Krueger @byrdkrueger]

Participatory data looks like communities in New York using NYC's open data portal to challenge evictions with the Right to Counsel law. And that's just the start #datavalues cc Rob Robinson, Partners for Dignity and Rights

[Stefan Byrd-Krueger @byrdkrueger]

#datavalues "some of the people responsible for collecting data are responsible for the same crimes the data is meant to solve" -@pro_youngpeople

[Stefan Byrd-Krueger @byrdkrueger]

#datavalues @PamelaMolinaT makes a really strong case for collaborative data collection. The large institutions that can develop global datasets can miss the nuance of local culture and barriers of disability. Partnering with the communities we strive to impact improves data.

[Marina Koren @marinakoren]

You vs. the space telescope she told you not to worry about

(at left, Hubble's infrared view. At right, JWST's infrared view of the same spot)

[Stefan Byrd-Krueger @byrdkrueger]

@sarahroseetter @jamiegp @AScaredWhale @tonykopetchny It's not even conservatism anymore, it's something else. There's no concern for individual rights or responsibilities in the parade of abuses coming from this governor. And too many good Republicans here have grown too cynical to care and save the soul of their party.

[Stefan Byrd-Krueger @byrdkrueger]

Nobody samples quite so well as @waxtailor ... Really makes me want to do a movie night with him. Hey Wax, what have you been watching lately?

[Stefan Byrd-Krueger @byrdkrueger]

@GoldenDataLaw An absolute honor, Lydia! Data privacy, security, and ethics are becoming ever more important, and faster than #nonprofit staff can keep up. The community sorely needs your voice and your expertise!

[Stefan Byrd-Krueger @byrdkrueger]

@rlalasz This is going to be a huge differentiator in the years to come. Social engagement is a huge part of an org's overall audience engagement goals, and networks of orgs (and their experts!) that interact together will draw more eyes, minds, and talent, than those that go it alone

[Bob Lalasz @rlalasz]

.@byrdkrueger on #thinktanks & social: "There’s competition, but there’s just as much opportunity for collaboration...There’s a lot of room for growth in terms of how organizations view & interact with their peers." https://t.co/Lzrz4yTRoD

[Stefan Byrd-Krueger @byrdkrueger]

@frkearns @IslandPress Ordered! Thank you for also being a curator of #scicomm here on Twitter!

[Stefan Byrd-Krueger @byrdkrueger]

@rlalasz Yes! A lot of the metrics we reference in content analytics (e.g. pageviews, bounce rate) were popularized 20+ years ago. Think of how much the internet, our devices, and audience sophistication have evolved since then!

[Stefan Byrd-Krueger @byrdkrueger]

@rlalasz is such a good interviewer. This conversation was such a joy to have. Listen in to hear about the point of content, like the point of this content, which is to get you to listen ♻️

[Bob Lalasz @rlalasz]

New episode on content metrics for research-driven orgs w/the brilliant @byrdkrueger of Parsons-TKO. https://t.co/Lzrz4yTRoD

[Stefan Byrd-Krueger @byrdkrueger]

@rlalasz Such an honor to speak with you, @rlalasz! You have such a keen view on the purpose and value of thought leadership, which is previously what we're trying to measure. Thanks for the opportunity to meld minds 💆🏾‍♂️

[Stefan Byrd-Krueger @byrdkrueger]

@FuzzHogan @rlviser @publichistory @jamiegp Definitely the music majors, @FuzzHogan Much love though y'all ✌🏾🎶✒️

[Austin Public Health @AusPublicHealth]

If you are part of 1A, 1B or 1C, first dose appointments for the #COVID19 vaccine are available this evening (3/22) as of 9:23. We have 1,000 appointments available with no one in the waiting room.

📌 https://t.co/AVhWdhssok

[Stefan Byrd-Krueger @byrdkrueger]

#ThinkTank tweets perform better with media. But not always... Some (like @amprog) get 3x or more engagement from their images and videos, whereas fully 1/3 of think tanks do just as well or worse when they add media to their tweets.

[Stefan Byrd-Krueger @byrdkrueger]

Just lost water today here in Austin. Reading @groundwaterpuig's piece to calm my nerves and imagine a world where our resources were managed: https://t.co/hgbtfEomYz

[Stefan Byrd-Krueger @byrdkrueger]

And leadership should use landscape analyses like this to level-set their expectations about what their organizations should be able to accomplish with their social media presence.

[Stefan Byrd-Krueger @byrdkrueger]

Ever since @TTCSP announced the 2020 #GGTTI list, we've been studying the featured organization's Twitter accounts. Here is a dashboard that lets you explore some of our analyses and some insights below in reply. https://t.co/X51CPtPDZX

[Stefan Byrd-Krueger @byrdkrueger]

#ThinkTank digital directors and social media practitioners should look to their peers, and use analyses like these dashboards to explore new practices to increase effectiveness and engagement.