Çağrı Yokuş

I turn complex tech products into cinematic launch films.
Live Action × AI × Motion Design
DM me about your launch.

[Çağrı Yokuş @cagriyokus]

We made the launch film for Deserve Studio.

They turn complex technology into clarity for tech companies, so the film had 77 seconds to do the same: the founder on camera, their work on screen, one continuous camera move through the numbers.

How we got there, in a thread.

[Enes Aktaş @ensaktas]

Finally put together a proper intro for Deserve.

[Çağrı Yokuş @cagriyokus]

Every week it’s “can you make this with Claude?”

I’m more interested in the choices behind it. The story, the shots, what you leave out. The tools will change. You still have to know what you want to make.

[Çağrı Yokuş @cagriyokus]

@zarazhangrui Those daily videos could help shape the next launch film too. If people keep asking the same question, I’d build a scene around the answer.

[Çağrı Yokuş @cagriyokus]

@richiemcilroy For a weekly series, I’d be tempted to open on a user request, then show the new workflow. Gives each update a small story of its own.

[Çağrı Yokuş @cagriyokus]

@petergyang @jake11moran @HyperFrames_ Can it adapt the same sequence between 16:9 and 9:16, including the type and image placement, or would that need a separate layout pass?

[Çağrı Yokuş @cagriyokus]

Shot in his home office. Directed by me over Google Meet.

We then used AI to transform the room into a professional studio setting for the final film.

Before → After.

[Çağrı Yokuş @cagriyokus]

@BrettFromDJ Same risk in video: it's easy to animate the first idea because production got faster. A few rough storyboard frames can still reveal a missing story beat before there's a polished shot to get attached to.

[Çağrı Yokuş @cagriyokus]

@ycombinator @FarzaTV @heyclicky The scripting point matters. I'd start with how the founder explains it to one person, then cut the detours. That gives you a structure without making them sound like they're reading ad copy.

[Çağrı Yokuş @cagriyokus]

@MarkKnd The lab scenes and the team around the laptop are what stuck with me. Those little working moments give the UI sequences more context.

[Çağrı Yokuş @cagriyokus]

@AdamFard_ I'd use chat to explore a first cut, then the timeline to give the product screens enough time to read. Those little timing adjustments matter a lot when someone is seeing the UI for the first time.

[Çağrı Yokuş @cagriyokus]

@MengTo Does the transfer rebuild responsive breakpoints and reusable components too? That's the bit I'd want to check before handing the site to a client.

[Çağrı Yokuş @cagriyokus]

@alex_barashkov For a launch film, I'd test the shortlist with a short camera move before choosing. Some of those bright reflections could look great as stills but sweep right across the logo in motion.

[Çağrı Yokuş @cagriyokus]

Of everything you hear, you keep one line. Same as the film.

Building a launch film for your product? DMs are open.

[Çağrı Yokuş @cagriyokus]

Concept launch film for a reading app that doesn't exist (yet).

Keepline. Every book leaves one line.

We wrote it, art directed it and scored it. Here's how it came together 👇

[Çağrı Yokuş @cagriyokus]

Sound: every effect is a real recording. A book riffle, papers thrown into the air, a marker on paper.

Then the hardest call: the moment the first word appears, every effect goes silent. The only sound that comes back is one marker stroke.

[Çağrı Yokuş @cagriyokus]

@greghunkins @MageSpace_ The move from the rocket on the screen to the space backdrop works because the cat and chair stay our anchor. The dead-serious staging makes it funnier.

[Çağrı Yokuş @cagriyokus]

@RealSkyHartman One tiny user frustration could get the same epic treatment as those ancient artifacts. Show the task that feels impossible, then let the product earn the big reveal.