Cameron LiButti

Founder & CEO, Bidview | Proven marketing for professionals to attract and retain clients with strategies that drive growth and credibility.

[Cameron LiButti @CamLiButti]

@blvckledge Spent the last month building the platform that will turn us into an agentic first agency.

I learned a ton.

Right now, unless you know how to develop. This is a lot harder than telling agents to go build things.

[Cameron LiButti @CamLiButti]

@allenakinkunle The issues came up when we started to realize there’s an overlap between tasks humans do and tasks AI can do. This is the operations + AI comment.

[Cameron LiButti @CamLiButti]

Which part specifically are you asking about?

I run a marketing company. We took all of our data sources that we analyzized monthly across our 70+ clients and built a single platform that reviews the data daily.

We developed it in about 10 days using extremely well written PRDs.

[Cameron LiButti @CamLiButti]

@Jason Spent all week trapped with a dev rebuilding my marketing company from the ground up to be AI first.

Haven’t worked like that in years. Tripped over a lot of unknowns that we had to solve.

Combining operations and agents is a big opportunity.

[Cameron LiButti @CamLiButti]

@SahilBloom This keeps coming up with our clients becasue they saw what we built for ourselves.

Putting together a service now for it. Our engineer will travel if needed.

[Cameron LiButti @CamLiButti]

“Business isn’t complicated, it’s just hard.” - a very good mentor of mine

[Cameron LiButti @CamLiButti]

Used https://t.co/FbMpl6fHru today for the first time. Whoa

Going to be doing some awesome client retention things with that tool in 2025.

[Cameron LiButti @CamLiButti]

We’re starting to see financial data for our clients from 2024.

The top 3 performing clients focused on two things equally. Consistent monthly marketing for new clients.

AND consistent monthly marketing to past clients.

No one is consistent about that second piece. Stay top of mind of past clients.

[Cameron LiButti @CamLiButti]

I’ve tried the systems approach social media to grow my personal channels. Starting today I’m going the random journal approach.

I run a 7 figure agency that I started in 2019 after a doctor asked me for some help.

We have clients all over the US. Mostly doctors, lawyers, and engineers.

[Cameron LiButti @CamLiButti]

@kevinasrx @mhp_guy Thanks for doing this

[Cameron LiButti @CamLiButti]

“We’re in real trouble”

An email I received in April from the VP of Marketing & Sales in May from one of our biggest medical practices.

10 minutes later, another email setting up a call to figure out what was going on. All hands on deck. We were going to figure this out fast.

Rewind to the beginning of April. I saw their numbers; Q1 was the biggest quarter in the company's 30-year history.

The data had a straight line from our work to these results.

None of our data suggested there were now issues less than 2 months later.

Quite the opposite. They had more calls. More bottom-of-funnel traffic than they’d ever had.

The next day, everyone jumped into a meeting and started to comb through the data.

Their tracked opportunities were falling through the floor.
Their phone calls were going through the roof.

Something was wrong.

I jumped onto their online scheduler. They were booked out until October, and we were currently in May.

VP- “that’s not true; I can get an appointment tomorrow!”

“Well, not according to your scheduler.” - I shot back.

This was the perfect storm. - The doctors had blocked out their schedules until October because no one followed up with the patients' booking online. These patients had a higher no-show rate.

Our phone tracking system has a feature that tags calls that were opportunities but not booked. Those calls were over 80%. They were closing less than 20% of the calls that qualified to be scheduled. (Industry average is 60%)

It took them 4 months to right the ship.
A new director of operations.
A new phone tree.
A new online scheduling procedure.
Educating the doctors on the importance of proper schedule management.

Q4 is back to Q1 numbers.

They are tracking opportunities daily now. Versus monthly. If something slips, they will fix it immediately.

I love sharing data across teams and companies to fix issues. In this case, it didn’t happen fast enough.

How do operations, marketing, and sales work better together so these issues don’t arise?

[Cameron LiButti @CamLiButti]

How do operations, marketing, and sales work better together?

[Cameron LiButti @CamLiButti]

I love sharing data across teams and companies to fix issues.

Why doesn't this happen more?

[Cameron LiButti @CamLiButti]

Do you track your client's phone calls?

One of our clients was closing less than 20% of qualified calls. (Industry average is above 60%)

We quickly saw this in the data and they were able to address and correct the issue.

[Cameron LiButti @CamLiButti]

Tracked opportunities are falling through the floor.
Phone calls are going through the roof.

Have you ever seen data like this? What was the reason?

[Cameron LiButti @CamLiButti]

Does anyone know how to string multiple Custom GPTs together? (Documentation says I can’t)

Or how would I create an Agent with Custom GPT functionality. I know how to string those together.

[Cameron LiButti @CamLiButti]

@RMHildebrandt Send

[Cameron LiButti @CamLiButti]

@TrafficBrokerX @jack226RE I have access to some of the lowest postage rates in the country and variable printers if this is something you’re serious about doing.

[Cameron LiButti @CamLiButti]

@iannuttall Hey Ian, we have local clients mostly in the medical industry all over the US. I’m interested in talking to you about this.

I’ve never liked the tools that exist for this.