Steve Jobs on how to give feedback to high performers when their work is simply not good enough; giving difficult feedback without causing resentments is a superpower.
The best salespeople aren't the ones with the most charisma, product knowledge, or closing techniques. According to Brian Tracy, what sets them apart is something far simpler:
"The rule is that listening builds trust. Customers want a relationship before anything else. And listening builds trust."
But listening requires an opportunity, and you can't listen if the other person isn't talking.
Tracy explains how the best salespeople create that space:
"The key to making sales is to ask questions. And the very best salespeople are simply those who ask really good questions."
Great questions get the customer talking, but what happens next is where most salespeople go wrong...
"The second part of listening is to pause before replying. When the customer stops talking, pause, allow silence in the room."
He explains why this matters:
"We say that selling takes place with the words, but buying takes place in the silence. If the customer does not have enough time to process, then what happens is they don't have enough time to buy."
Most salespeople rush to respond, but Tracy warns that speed sends the wrong message.
"If you respond immediately after a person has finished speaking, what you are actually saying is I don't care about anything you said. I was just waiting for a chance for me to speak."
A pause, on the other hand, communicates something entirely different.
"When you pause, you tell the person that what you said is very important and I'm thinking about it before I respond."
The greatest sales skill isn't knowing what to say.
It's knowing when to stay quiet long enough for the other person to feel heard.
Steve Jobs on how to give feedback to high performers when their work is simply not good enough; giving difficult feedback without causing resentments is a superpower.
Steve Jobs explains why it's dangerous for sales and marketing people to run tech companies:
Jobs starts with PepsiCo and John Sculley:
"At PepsiCo, they at most would change their product once every 10 years. To them, a new product was like a new-size bottle."
In that world, sales and marketing people drove success and ran the company.
For PepsiCo, that worked.
But Jobs warns about what happens in tech:
"The same thing can happen in technology companies that get monopolies like IBM and Xerox. When you have a monopoly market share, sales and marketing people end up running the companies."
The danger?
"The product people get driven out of the decision-making forums and the companies forget what it means to make great products. The product genius that brought them to that monopolistic position gets rotted out by people who have no conception of a good product versus a bad product, no conception of the craftsmanship required to turn a good idea into a good product, and no feeling in their hearts about wanting to really help the customers."
Jobs uses Xerox as his cautionary tale, where marketing executives had "no clue" about the revolutionary technology they owned:
"They grabbed defeat from the greatest victory in the computer industry. Xerox could have been the IBM of the '90s. Could have been the Microsoft of the '90s."
The bottom line:
Jobs argues that sales and marketing people can run companies where products don't change. But in technology, they'll hurt what made the company great.
16,000 drones. One sky. Zero human pilots. 😳
Last month, in Liuyang — known as the Fireworks Capital of the World — China launched 15,947 drones in perfect sync, breaking a new Guinness World Record.
The sky came alive with shapes of trees, planets, and fireworks. All choreographed by AI-driven swarm coordination.
No collisions. No lag. Just precision, beauty, and control at scale.
🌌 What fascinates me most is what this represents.
This isn’t just entertainment. It’s a preview of how AI, data, and autonomy are reshaping coordination, logistics, and collective intelligence.
When thousands of autonomous systems move as one, it’s not just a light show. It’s a message about what’s possible when technology learns harmony.
Europe, and the rest of the world, need to accelerate — quickly.
💭 How long before AI-driven coordination like this goes beyond the sky and into the systems that run our cities, transport, and industries?
#AI #Innovation #Technology #Drones #Automation #China #Engineering #FutureOfWork #DigitalArt #Data