Carlos Castañeda

I enjoy #OnlineMarketing #SEO #SEM #SMM & all #Digital including the constant updates. Teamed up in local and global projects from USA, Germany, Colombia & UAE.

[Carlos Castañeda @carlos_digital_]

@Anders_ long time! remember your ex-employee and the guy who sold your first BTC in Dubai? haha I should have listened to your advice 10 years ago. So where should I invest now?

[Carlos Castañeda @carlos_digital_]

@DIANColombia como es posible que me manden un email a las 4 a.m. del sabado en Emiratos a decirme que ahora debo declarar renta y que debo presentarla el martes? si no soy residente en Colombia de donde rayos o como diablos voy a conseguir eso?

[Aleyda Solis 🕊️ @aleyda]

Liz Reid from Google says that AI in Search is driving more queries and higher quality clicks 🤔 Here's the reality👇

* She says: the "dramatic" traffic decline reported is due to "third party reports" based on "flawed methodologies, isolated examples, or traffic changes that occurred prior to the roll out of AI features in Search."

This is simply wrong. There are plenty of first-party GSC and Analytics data showing the decrease in organic search traffic directly correlated with the inclusion of AI Overviews. Heck! The Crocodile like graph has been even addressed directly by the Google Search Relations team showcasing GSC data 😂

* But here's the key, she also says: "While overall traffic to sites is relatively stable, the web is vast, and user trends are shifting traffic to different sites, resulting in decreased traffic to some sites and increased traffic to others. People are increasingly seeking out and clicking on sites with forums, videos, podcasts, and posts where they can hear authentic voices and first-hand perspectives."

So if we read between lines, this might explain the high level claim that: "AI search hasn't hurt the traffic sent to sites" simply because the traffic sent by Google hasn't decreased at an *overall* basis, but to *which* sites this traffic is what has actually changed, *and* of course, the sites benefited are the big UGC platforms she talks about aka Reddit and YouTube (which is also Google), which have continued to grow despite AIO's and showcased more via other search features.

* Additionally she mentions that: "As a search company, we care passionately — perhaps more than any other company — about the health of the web ecosystem. We continue to send billions of clicks to websites every day and believe that Search’s value exchange with the web remains strong."

Sorry, but if most of the sites that have ultimately increased in clicks/traffic despite AI Overviews are mainly the biggest platforms on the Web -owned by big corp's- (that Google has partnerships with as well, like Reddit) and Google's own ones (like YouTube), rather than independent sites offering information, products and services, owned by small or medium sized businesses it *does* hurt the health of the Web ecosystem.

It's sad how they try to manipulate our perception of what's happening using half-baked half-truths.

Liz: Please, try to do better; we know better than that.

PS: Why don't you give us the filters/segments for the data directly in GSC and GA? It's time to take the necessary steps for transparency here. Thanks!

Link to the article: https://t.co/ufMszf1pSa

[Carlos Castañeda @carlos_digital_]

#AI use cases #ArtificialInteligence

[Carlos Castañeda @carlos_digital_]

@mercadopago @Mercadolibre @Nequi Cómo es posible que estafadores envíen un SMS, utilicen links de Mercado Pago Colombia, hagan un robo y ustedes se laven manos y no sepan responder, no tengan un proceso claro y eficiente para contrarestar fraudes y robots? @FiscaliaCol @sicsuper

[Aleyda Solis 🕊️ @aleyda]

I updated the The AI Search Content Optimization Checklist with a new "Monitor Your content AI Search Performance" section, providing guidance on how to do it, with examples of what to do and what to avoid.

Check it out: https://t.co/PoylqJARyZ

[Carlos Castañeda @carlos_digital_]

Que hizo #Bucaramanga tan mal o que no ha hecho aun para que las aerolineas pongan los precios mas ridiculos, costosos en todo el pais? antes habian opciones baratas, ahora sale mas barato uno internacional @AerocivilCol @avianca @LATAM_CO @wingo @VuelaJetSMART @AerolineaSatena

[Carlos Castañeda @carlos_digital_]

@grupoaval @Bco_Occidente antes era muy facil localizar la pagina de pagos PSE para creditos. Ahora en la nueva web falta redirigir URLs antiguas hacia las nuevas paginas, esto esta destruyendo la experiencia de usuario y ahora retrasando pagos de cuotas! #SEO #Search #Google

[Carlos Castañeda @carlos_digital_]

@Bco_Occidente exacto, no es opcional. Ustedes hicieron un cambio de sitio web y les hizo falta redireccionar URLs antiguas que tiene Google y moverlas hacia las nuevas paginas desarrolladas. Para mas detalle los invito en mi cuenta

[Carlos Castañeda @carlos_digital_]

@Bancolombia Mejorar el #MarketingDigital anuncios de remarketing estan invitandome a comprar apartamento en #Bucaramanga, pero al entrar al enlace están ofreciendome proyectos con landing page en #Bogota. Claramente no es la experiencia de usuario ideal para #Google #GooglePmax

[Carlos Castañeda @carlos_digital_]

Why does @google @GoogleFlights #GoogleFlights display flights for which later on 'can't find booking options for' what is the logic behind this? especially this happens when they are showing really low prices and misleads people? How do they pull this data? is it not real time?

[Carlos Castañeda @carlos_digital_]

Would be best to migrate to a platform where they actual would care about the quality of your website, content, structure, SEO and are not putting on top priority the money and type of package you are paying over the customer experience? happy to read all recommendations!

[Carlos Castañeda @carlos_digital_]

main navigation bar and all the internal linking I had created for a friendly user experience and good SEO structure. You need to chase their 'happiness' team 3 times a day to get a revert on your claims and concerns and this is extremely frustrating. Does anyone recommend how...

[Carlos Castañeda @carlos_digital_]

Shocked to see how terrible @WordPress treats users who downgrade their subs. -Story line: I run a very small blog which is only using 400MB of space and I had it on the Business Plan for 2 years which was around 300 USD per year. So I thought it was actually unnecesary (pt.1)

[Carlos Castañeda @carlos_digital_]

get back to a paid subscripition and put back my private domain as default. But still they decided to destroy my homepage and roll back the first homepage desing I had 3 years ago and kept all the internal links towards the wordpress subdomain! apart from that they removed the...

[Carlos Castañeda @carlos_digital_]

The Rise of #Banking super-apps at #seamlessdxb #dubai #marketing

-“When building a super app you have to believe more in a customer-driven model rather than a product-driven model”
Roberto Mancone

“Performance is one of biggest limitations of banki…https://t.co/mc90Blfqx5

[Carlos Castañeda @carlos_digital_]

#TikTok #UM #Dubai
“Test & Learn works better when you are not sticking to only one hypothesis”
Great insights on today’s TIKTOK X UM event in Dubai https://t.co/OhlVVDDWkN

[Carlos Castañeda @carlos_digital_]

Hace casi 1 mes escribi un articulo mencionando la apuesta fuerte q se está dando en #ArtificialIntelligence & #machinelearning en #DigitalMarketing y casi q predecido empiezan los gigantes tecnologicos a hacer despidos masivos y cambios venideros #googlelayoffs #facebooklayoffs

[Carlos Castañeda @carlos_digital_]

https://t.co/zLPnrhZGaq